“Hit songs are the root of dozens of spending habits that advertisers, TV stations, bars, dance clubs – even technology firms such as Apple – rely on.” What a quote! It comes from Charles Duhigg’s The Power of Habit and the book is fascinating …not about the music business or hit songs per se, yet the above says a lot. So why aren’t we doing better?
I’m going to go out on a limb and say that the tides are about to turn…and data will lead the way. A good example of this change is Ticketmaster/Live Nation’s purchase of analytics company, Big Champagne. Without question a promising move. Data will help us treat our guests like individuals. Read The Power of Habit and you too will be inspired.