LIVE NATION’S BLOCKBUSTER DEAL

Well I’ll start with a line from Cheech & Chong, “holy sheep shit”!  I can’t believe our LiveWorks Newsletter subscribers got that October recession letter again.  Please know that I have emailed FeedBurner (the Google Company that makes the product that does the sending) about the problem for the third time.  There is no number to call.  I am so sorry.  Please know that I have deleted that “Hooray for the Recession” newsletter out of existence so if the problem persists, at least you won’t be getting that one again.

Since playing Live Nation CEO in the last LiveWorks News, like you on Monday and Tuesday I read a lot about LN’s deal to have Blockbuster act as their exclusive “bricks and mortar” ticketing outlets.  With the vast percentage of ticketing being done online these days, why would Live Nation do this deal?  Well, I’m hoping they are thinking what I’m thinking and it turns out to be a brilliant move.

Don’t you remember the excitement of waiting in line for the Ticketron outlet to open so you could get seats to see your favorite band?  Did you ever camp out so you could be first in line?  Are you old enough to even remember those days?  I think that’s partly what’s going on with this deal.

According to everything I’m reading (I think USA Today was the last so I should probably give them credit), Live Nation’s new ticketing system, along with its vast inventory of shows (they are the largest producer of live entertainment in the world) just got 500 new store fronts they didn’t have to pay for.  Not only does this give great in-store advertising for Live Nation shows; it provides an opportunity to re-create that excitement of waiting for the “box office” to open, creates circumstances for impulse buys from video customers, a chance to up sell a customer on merchandise, CD’s, DVD’s, and more.  All face-to-face.  All live.  It gives Live Nation a human face.

I give Live Nation and Blockbuster a standing ovation for their efforts.  They are trying something new.  Live Nation is selling where their competition is no where to be found (marketing 101). I wish both parties much success in this endeavor.

REASONS WHY YOU SHOULD GO TO THE ASPEN LIVE CONFERENCE THIS YEAR (dec. 11-13 @ st. regis, aspen)

1. We are bringing people together this year to try and help.  That’s why we are waiving our registration fee. And although a week away, it’s not too late to register.

2. You will either make at least one new relationship or reconnect with someone that will be able to help your business immediately.

3. Rooms at the world famous St. Regis, Aspen are only $250 per night through our special rate.  All you need to do is call the hotel and ask for reservations.  Tell them you are with “Aspen Live” and they will give you our rate. (970) 920-3300

4. Flights into Aspen are very reasonable.  Last week someone booked a round trip on United from New York for just over $400.  When we checked Tuesday, you could still get flights from LA for around $400…a week out!!!

5. Meeting topics include: “How will we develop acts tomorrow, and where will the risk capital come from”, “The one thing you could do for me would be to….” (Where promoters tell agents the one thing they wish they would change or do for them…same with every other sector of our business), “What was the last great example of artist development during down economic times”, “Ways to save on the road”, and more.

6. Moderators for the above meetings include: Diarmuid Quinn (COO, Warner Bros. / President, Reprise Records), Marc Reiter (Q Prime Management…Metallica, Chili Peppers, Shania, etc), Bob Lefsetz (The Lefsetz Letter), Nick Light (Sr. VP, Sony Music), Jason Flom (Universal Music Group), Peter Tempkins (Entertainment Insurance God), Amy Morrison (Sr. VP, Marketing, AEG-Live), and more.

7. Aspen is the best conference for getting deals done…period.

8. During non-meeting time, Aspen has the best; skiing and boarding, restaurants, spas, shopping, outdoor activities, and of course people who come to the conference to network with.

9. If I’m hitting you this hard and not even charging, imagine how good the conference must be.

10. Did I mention that we were waiving our normal $1000+ registration fee due to the economy?

Go to http://www.aspenlive.net for more information or call or email me.

Talk to you soon…

Jim

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