If you have been a subscriber to the LiveWorks Newsletter for a while, than you are painfully aware of the fact that I’m far from an expert on technology.  I hired a pro (thank you Alan) to look at the email delivery problems and believe that you will not be reading the “Political Marketing” letter again unless you want to (fingers, toes, and everything else crossed).  Anyway, if technology makes your customer’s life easier you should be using it. 

My family has only lived in LA for a few years and we needed an eye doctor.  If you need info in this town, call Irving.  So I sent an email to Irene (Irving’s long time right hand) asking for a contact.  A few hours later I had my appointment (thank you Irene and Irving). 

The person who scheduled my office visit was extremely professional.  After going through all of the office procedures and directions, I was told to expect an email with two forms for me to print, sign and take with me to my appointment, and a link to the office’s new patient paperwork so all of that could be taken care of online prior to my arrival.  Here is the email I received.

Hello Jim,

Thank you very much for scheduling an appointment with our office.  Please feel free to visit for Welcome Forms, Directions to the office, and Parking Instructions.

The Welcome Forms can be submitted electronically through the website, directly to our office.  In addition, please find attachments which must be printed and brought in with you to your appointment.

If you have any difficulty with the Welcome Forms, or have any questions at all about the electronic forms, the printed forms, the website, or your appointment, please do not hesitate to contact myself, or the office at your convenience.

Once again, thank you for scheduling your eye examination with Richlin Eye Associates.  We look forward to seeing you in our office very soon!

 Ric Peralta
Office Manager
Richlin Eye Associates
9033 Wilshire Blvd Ste 402
Beverly Hills  CA  90211

Think about the exchange above.  The doctor’s office makes it easy for the patient by letting them fill-out forms when it is convenient for them.  You don’t need to worry about forgetting your insurance card or how to spell the medications you are on, you can do it from home.  At the same time, it saves the doctor’s office time, money on paper, ink and electricity, chance for errors reading patient’s writing…and makes them look really cool. 

Then yesterday the confirmation email below arrived.  I have never received service like this before purchasing tickets to any event…even through an American Express Concierge.  We are being shown-up by Beverly Hills eye doctors. 



Your Eye Appointment

Dr. Richlin & AssociatesSteven Richlin, O.D., Jackson Lau, O.D.
David Krasnow, O.D., Kenneth Lawenda, O.D.
Farid Eghbali, O.D.

9033 Wilshire Blvd
Suite 402
Beverly Hills, CA 90211310-276-5333  


  IMPORTANT: Please click a link so we know you received this message.
                Confirmed – I‘ll be there    Sorry,  I need to reschedule


Dear James,



This is a courtesy reminder that you have an appointment in our office scheduled for the time and date indicated below. If you are unable to keep your appointment, please let us know as soon as possible. If there should be anything you need to contact us for, please don’t hesitate to call or email at your convenience.


We are happy to be your eyecare providers.
SPECIAL NOTE: Our Building is currently undergoing renovations. Please excuse the dust. Our garage and main entrance are still accessible, so you should have no delays in getting to us.

NEW PATIENTS AND RETURNING PATIENTS WITH NEW INFORMATION: We have included a link below to our online patient information form. So we can see you promptly and provide faster service, please complete and submit the form prior to your appointment. If you are unable to complete the form in advance, please arrive a few minutes early for your appointment. Thank you.

If you haven’t already, click to: Complete Form

Appointment Date: 1/9/2009   Time: 11:00

NOTE: During your eye examination you can experience the benefits of the latest technology in eyecare – the Optomap Retinal Exam. The Optomap allows a more thorough eye-health examination than was previously possible…and without dilation! For more on this remarkable technology, click: Optomap

Do you need directions to our office?  Office 1 Map  Office 2 Map

For information about our office, please Visit Our Website.

Have A Question About Your Vision?





Let’s step it up and use technology to better serve our fans.

Talk with you soon…



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