OPEN LETTER TO DETROIT

The top news story around the U.S. today was General Motors and Chrysler’s presentation of their turnaround plan, and the need for an additional $21.6 billion in federal loans.  Of course everyone knew the car companies were coming back to Capital Hill with their hand out.  The question is, are they really making the changes needed to be competitive? 

Based on the advertising the big three American auto companies have been running, change isn’t coming fast enough…even from Ford who hasn’t taken money yet.  Why would car companies talk about vehicles being sale priced but  then “exclude all hybrid models”?  These are the same vehicles they are supposed to be promoting!  Isn’t the idea to sell as many cars as possible?  Wouldn’t sale pricing the Ford Escape Hybrid make sense even if that model is selling well?  If you are Ford, don’t you want as many on the street as possible?

So here is the deal…The Agency Group Events & Entertainment (http://www.theagencygroupevents.com)  is producing “The Great American Food Festival” (working title) which brings together the best in classic American food and entertainment.   Hosted by Bobby Flay, guests will sample the best hot dogs, hamburgers, pizza, barbecue, and ice cream in America, while being entertained by celebrity chefs and great musicians.  The event will feature the best food and music in America, all together in one place for the first time ever.  Our inaugural event takes place on Saturday, June 13th at the Shoreline Amphitheatre outside San Francisco.  We are offering “Presenting Sponsorship” to Detroit at NO CHARGE!  That’s right, American Auto can sponsor the event by just “promoting it as a place for consumers to see first-hand the changes they are making.” 

Once we knock June 13th out of the park, count on a full-blown tour in 2010.  Detroit, it is yours strictly on barter…NO SPONSORSHIP FEE!

For more information, please call me at (310) 385-2800.

Thanks and talk with you soon…

Jim

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