In yesterday’s Billboard Bulletin, there was a piece on Glastonbury Festival’s ticketing layaway plan being a big part of this year’s early sell-out.  The story goes on to say that 2008’s festival didn’t sell-out till the week before the event in June.  This year, they are clean already.  The reason, most opted-in for the pay half now, half later option. 

Goldenvoice/AEG-Live’s festival division did a similar layaway plan with their country music festival in Southern California, Stagecoach.  I haven’t spoken with the gang lately, but know that early on, sales were up considerably from last year due to the layaway program.

A layaway plan might be something to try on your next event.  You should also look at creating an attractive lead-in price to make consumers interested to begin with. 

Speak with you soon…and have a great weekend!



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