LEFSETZ

Rumor has it that a major agency spoke about the power of the Lefsetz Letter in one of their staff meetings a while back.  Everyone tells you things like; “I delete every email he sends” or “who has time to read all that”…or even “that ass-hole has no idea what he is talking about”.  Well as the major agency went around the table (no, it wasn’t The Agency Group), they came to the conclusion that “almost everything Bob writes about becomes what the business is discussing the next day.”

Now I should throw out the disclaimer that Lefsetz and I are very good friends (yes, I send him angry notes about some of the stuff he writes too).  But if you ever doubted Bob’s influence, you just needed to see what happened yesterday when Lefsetz decided to start-up a Twitter account.  It was litteraly the biggest news on the whole system!!! 

Bob has been right about so many things the record companies could have done to save themselves, it isn’t even funny.  He told 200 of us at the Aspen Live Conference that the major labels should buy something called Napster, when no one in the room even knew what it was.  Sometimes we don’t appreciate people until they are no longer with us (look at the great artists through the years).  No one agrees with everything Bob Lefsetz says…not even Bob.  But there are many “smart people” out there that still think that Wal-Mart is going into the ticketing business with Bon Jovi because Bob wrote about it in his APRIL 1st letter. 

So the next time you hear someone slagging the Lefsetz Letter, you might want to remind them to not be “Playa Haters”.

Speak with you soon…

Jim

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