LIVENATION’S PASSPORT…& ASPEN

For those of you who read Lefsetz, you may remember a few years ago when he wrote about our discussions at the Aspen Live Conference regarding a Season’s Pass to rock clubs.  In fact, Don Strasburg from AEG in Denver actually tried the idea out with a limited number of passes at the Fox Theatre in Boulder, CO (Bob wrote about that too).  The passes sold-out as soon as Don’s team put them up on the club’s website.  In Aspen, the big questions were “what will the agents and managers say…and how do those tickets count towards the show gross.”  Those were the exact reasons why Don only sold a limited number of passes at the Fox.  He didn’t want to make things messy but wanted to try the experiment for us. 

So, now Live Nation is doing it in their smaller rooms.  $49.99 gets you into all shows to Live Nation clubs (it will be limited to one club in each market) from now through the end of the year (roughly 3-months).  This fee does not include parking according to what I’ve read on Pollstar Online.  Obviously, someone spoke with someone before pulling the trigger on this…but there is a lot of screaming going on right now.  Me, I think even if Live Nation did it for the most selfish reasons imaginable, it is good for our business…and great for Live Nation!

Here is my case.

  1. The program will hopefully fill the clubs which is good for the acts and LN
  2. LN said that when they went into the ticketing business they would share data with the artists…This could be a great way for artists to reach out to fans too
  3. Hopefully the price point turns someone onto live music that might not otherwise (for the price of going to the movies a few times, I can see 4 of my favorite bands)
  4. It is the fourth quarter…everyone could use a bump (no not that kind)
  5. The program is only 3-months…so a good test period without giving the store away
  6. LN says that the Passports are competing with hard ticket sales but I bet there is a way around that for artists that will sell-out quickly…I believe we call that the pre-sale
  7. The clubs, artists and thus the business are getting a free ride on the press that LN is generating…how are you going to take advantage of that

It will be interesting to see how the business feels when the dust settles, but I’m going to go out on a limb now and say you will all be happy about it…and will start to emulate what Live Nation did.  The “Season’s Pass” is here to stay!  Everyone in Live Entertainment should follow the lead of the amusement parks.  If Disney can figure out a way to make money with it, so can you. 

Aspen Live Room Registration Open

This year’s Aspen Live Conference, December 10-12,  is really about the Live Entertainment Industry getting together.  There will be no official meetings or speakers planned…at least for now.  We will send out more information about the program as we get closer in.  For now what you need to know is that room registration at the St. Regis, Aspen is now open…and we have held very few of them.  If you would like to reserve a room at our conference rate of $260 per night, please follow the information below. 

A personalized Web site for ASPEN LIVE occurring
(December 09, 2009 – December 13, 2009) has been created for you.

Guests can access the site to learn more about the event and to book,
modify, or cancel a reservation from September 17, 2009 to December 16, 2009.

Below you will find the appropriate link for participants to access the site:
Attendee

ASPEN LIVE
http://www.starwoodmeeting.com/StarGroupsWeb/res?id=0909177850&key=263E1

 Guests can also make reservations by calling the Hotel directly at 970-920-3300 or 888-454-9005 and reference that you would like to make a reservation under the Aspen Live Ski Weekend group.

Speak with you soon…

Jim

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