SEARCH SUCCESS IN TV ADS

One ad worth talking about from the 2010 Super Bowl (yes, very late to the party but there’s a point) is Google’s.  The spot is simple, moving, and incredibly creative.  And yet, this ad is probably something the live event industry can afford to produce.  It is after all just a computer screen shot with music (very important…builds through the spot) and a few voiceovers!

Click on the following link…watch and listen.  It is really, really good…and in comparison, the Live Entertainment and Branded Live Entertainment businesses actually have real person-to-person interactions at our events!  http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=pyv&ad=3910813733&kw=google%20tv%20ad

It is always easier to stay with the status quo.  Most feel they won’t lose their jobs saying no, but they certainly could saying yes.  But innovation only comes with experimentationtrial and errorrisk taking.  Just do your own comparison between the Google ad and this http://www.youtube.com/watch?v=jqKcK2MMr2s.  I’m not saying the Ringling ad doesn’t do its job, I’m sure it does.  I am saying we might be seen and heard through the clutter by thinking differently…say like Google.

Let’s try harder… like Avis

Jim

Advertisements

Tags: , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: