ASPEN LIVE 2010

Our goal for this year’s Aspen Live Conference (December 9-12) is to really make a difference…innovate and grow our business.  We want this conference to be all about your wants and thus are using Jeff Jarvis’s model from What Would Google Do? to build this year’s program. 

Below are some of the ideas that many of you have already sent in and are in no particular order. 

–          Try developing our own business again

–          More of a “Tech presence” this year…Social Media, Ticket Sales Platforms, etc

–          How do different marketers relate to one another so as to collaborate outside of our industries?

–          Sourcing those who are marketing without even knowing it and taking their ideas/successes and applying to our businesses.

–          Getting buy in on doing things for the right reasons and social benefit which will translate into success on other levels.

–          Making the conference more appealing to younger end talent by lowering cost/admission or creating viral option.

–          Indentifying and analyzing the real issues that will impact our abilities to sustain, expand and compel our business.

–          Attendees:  People who consume our product, such as 

  1. film
  2. television,
  3. concert goers and 
  4. video games producers

–          Expand to include more areas of music people, such as  

  1.  
    1. managers 
    2. label guys 
    3. producers
    4. studio owners 
    5. promoters
    6. venue managers

–        Bring back some of the regulars that haven’t been with us for a few years

 –          Speakers from: 

  1. Doug Fox from Beaver Productions;
  2. Google;
  3. Facebook; 
  4. People that do product placement and sponsorships; 
  5. Derek Sivers;
  6. Someone from old media, i.e. newspaper or magazine that have made a successful transition to internet; 
  7. A Venture Capital person to give feedback on what financial people think is wrong with the music business;
  8. John Bolton of SMG who manages BOK Center. He took it from not even on the map to number to #9 in the USA and #24 in the world based on Pollstar’s tracking of ticket sales

 –          Outside speakers but not if they will lose people over the necessity of paying for them… more people that are inclined to come anyway that have something to say, like Ian Rogers, the Next Big Thing guy, obviously Bob.

 –          Some new blood would be good…each of us could make an effort to get someone new to come the group

 –          Circulate a few, like 2 or 3, main topics in advance to get things moving.

 –          The Agency Group NYC once called “Awkward Lunch” where 5 or 6 totally random people are forced to arrange a time to have a meal together. Perhaps we can do an Awkward Breakfast where you assign 8 very random people into groups to eat their breakfast together at 8am for an hour.

 We are also planning to reach-out to the brand, ad agency, and corporate world as we are now more and more in partnership with them. 

Keep the ideas coming…  We will have the website up soon.

Thanks!

Jim

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