ART AND THE ARTIST

I read everything Seth Godin puts out (at least try to).  Not always on the day or week… or in this case even year it is released, but you can bet I’ll get to it.  That’s why we had to have him speak at the Aspen Live Conference 5-years ago.  He truly is as Ad Age dubbed him, “Marketer of the Decade”.  Anyway, just finished Linchpin and Graceful and can recommend them both highly.  You can go to Amazon right now and order them or download them to your Kindle right now.   

What was most exciting (besides the learning of course) is we all know people in his books…especially Linchpin.  Seth describes musician Keller Williams as only a true fan could.  He talks about the contributions of Bob Lefsetz to the music business…his warnings years ago to the labels…and how so many of them are now gone but Bob has just gotten bigger.

Seth describes how agent, promoter, manager and Madison House owner Nadia Prescher succeeds because of her passion for her artists…and the Madison House team broke the mold.  They didn’t follow the rules.  They’re managers and agents…and promoters.    

Seth speaks of both Bob and Nadia as artists.  They do their art for love…because they have to.  It is their calling.  Seth says you are an artist too.  Do you love what you do?  If not, why?  Stop and look around, art is everywhere.  As Godin says, you don’t need to write, hold a brush, sculpt, or play an instrument to be an artist.  You just need to be able to complete what you start without money being the first and only objective.  Seth calls this “shipping”.  Think of the way labels used to ship product.  Same concept here except what’s being shipped doesn’t have to be made in a factory.  In fact it shouldn’t.  It can be made tomorrow at work…right at your desk.

Till then, Happy Reading!

Jim

 

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