OZZY RULES

Crazy Train – There is nothing like seeing/hearing something and instantly wishing the idea was yours.  That’s exactly how I felt after watching the new Honda Pilot TV commercialhttp://www.youtube.com/watch?v=UTA2CE8_KLk

It is creative, uses music and family to tell the story, and again proves… Ozzy Rules!

Music Biz Is Innovating – It was a computer company that brought us iTunes and the iPod.  They are now both intertwined in our culture.  Dr. Dre and Jimmy Iovine came next with the ultimate accessory to the iPod, “Beats by Dr. Dre” headphones.  Now they are slowly making their way into a “must have” for music lovers.

I was picking-up my mother-in-law at LAX and noticed that almost every other young person coming through security were wearing their Beats.  It was remarkable.  Then watching the NFL pre-game shows, as they flashed players warming-up on fields around the country, the unmistakable white headphones were omnipresent. 

The success of Beats can in no small part be credited to Jimmy.  He has used savvy marketing, partnerships and placement rather than mass media to grow the brand.  This is an example to follow.

What We Can Learn From Twilight – Teens, pre-teens and 20-somethings spent $130 million this weekend to see the latest in the vampire saga.  The message of “Breaking Dawn” was everywhere you turned.  Stories on the young stars appeared in every media outlet, the build-up to the premiere, comedy skits on SNL, and of course the success of the previous movies and books have all played into great opening weekend numbers.  Learn from their playbook…premieres, trailers, and media all playing their part.  Just do the same thing with your next show, tour, season, event or record release.

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