For most in retail, the fourth quarter makes or breaks your business.  In concerts and events, it is usually the third quarter.  That doesn’t mean you shouldn’t be doing everything possible to drive holiday sales.  No ideas…just look at what others do.  Apple is a good place to start. 

This holiday season Apple is…

a)  Advertising their product lines aggressively…especially the iPad 2

b)  Sale pricing many of their products.

c)  “Express Lanes” have been setup in many of their retail locations where guests who know exactly what they want can receive faster service. 

d)  You can purchase online and pick-up in-store (this is available throughout the year). 

e)  Communicating directly with potential consumers through email, social, etc. 

Don’t let sales continue to slide.  Remember when there were music retailers?  The fourth quarter was big for them.  I always asked for albums or gift certificates for Christmas, didn’t you?  How about offering gift certificates for your business?  Apple is winning here too.  You could probably even partner with them.

Leaving For Aspen – Tomorrow (Wednesday) at 4:20pm, I’m flying with many friends from LA to Aspen for the Aspen Live Conference 2011.  If you weren’t able to make it this year, please check back for news, reports and insights. 



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