I have been a fan of Seth Godin since he first released Permission Marketing.  Not only was the book groundbreaking when it was written, if you picked it up today for the first time, most of the material would feel extremely relevant for today’s markets.  Seth’s name is also a great example of fan loyalty.

There is no question I’m a loyal fan of Seth’s, reading almost everything he’s written since Permission (Unleashing The Idea Virus, Purple Cow, Linchpin, the dip, Tribes, Small Is The New Big, Meatball Sundae, Free Prize Inside, and All Marketers Are Liars “tell stories”)…only missing a few.  Like most fans, I wanted to share my passion with friends (which I’m also doing now). So about 10-years ago (can’t believe it is that long) we brought Seth in as the keynote speaker for The Aspen Live Conference.  He is one of the few speakers we have had over the years (the only other two I can think of is Malcolm Gladwell and packaging guru Marc Gobe) where every guest was floored.

More recently, for some reason, I fell-off Seth’s blog subscription list http://sethgodin.typepad.com/, so after re-reading Permission Marketing, signed-up again.  Today was my first-day back and believe he must have been thinking about the music business when writing this post.  See for yourself http://tinyurl.com/6uo9pz4.

Have a great day!


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