THE POWER OF HABIT

“Hit songs are the root of dozens of spending habits that advertisers, TV stations, bars, dance clubs – even technology firms such as Apple – rely on.”  What a quote!  It comes from Charles Duhigg’s The Power of Habit and the book is fascinating …not about the music business or hit songs per se, yet the above says a lot.  So why aren’t we doing better?

I’m going to go out on a limb and say that the tides are about to turn…and data will lead the way.  A good example of this change is Ticketmaster/Live Nation’s purchase of analytics company, Big Champagne.  Without question a promising move.  Data will help us treat our guests like individuals.  Read The Power of Habit and you too will be inspired. 

 

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One Response to “THE POWER OF HABIT”

  1. Vacat Says:

    This is one of the most amazing books I have ever read. This book is an example of the author’s way of synthesizing and explaining habits. I recommend you to read it and draw your own conclusions.

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