DODGE DART REGISTRY

Honestly, based on an article comparing Dodge Dart sales to Honda’s Civic, the advertising might not be working…but thought you would be interested in the Dodge Dart Registry http://www.youtube.com/watch?v=JK_DOJa99oo

The concept is Kickstarter meets a wedding registry, where family members, friends, etc, fund a piece of the car till it’s paid for.  In theory, this should work well with high school and college students…although I haven’t seen any data to back that up.  Regardless, Goldenvoice has been doing a layaway plan for Coachella and Stage Coach Festivals and believe they do well with it.  

So what do you think about crowd sourcing live event tickets?  Will it work?

ASPEN RECAP

Since you still haven’t seen a recap of Aspen Live 2012 yet (you can always read Lefsetz‘s take now http://lefsetz.com/wordpress/index.php/archives/2012/12), I figure we can combine the Pollstar and Aspen reports. 

Are you going to be @ Pollstar?  This is not the year to miss as the keynote speaker is marketing guru and Aspen Live alum Seth Godin

Also, I’ll be moderating the “Nurturing Mid-Level Festivals” panel at 11am on Thursday, February 7th. Please join us as we explore how these festivals have competed and thrived while others have faltered.

 

 

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