Posts Tagged ‘360 Tour’

THE U2 EXPERIENCE

October 26, 2009

I wanted the next LiveWorks Newsletter to focus on marketing but needed a little inspiration.  It came in the form of a radio commercial for U2.  What caught my attention was that it didn’t sound like one produced by our business.  It sounded professional.  Then I realized that’s because it was paid for by Wal-Mart…to me that’s actually a good thing.  And then I read what Lefsetz wrote on U2 last night and I was a bit bummed http://lefsetz.com/wordpress/index.php/archives/2009/10/25/u2-360/.  Is Bob for the tour and U2 or not?

Back to the ad…it was just awesome.  What I got out of it was that the biggest band in the world was coming to down…they had new music…a new album @ Wal-Mart…and of course the “360 Tour“.  It sounded exciting, like you needed to be a part.  It was the U2 Experience!

For years I’ve harped on marketing the concert experience versus tickets going on-sale on a day and time.  U2’s tour is called 360 so right away you get a sense of what you are in for.  The radio spot comes on and envelopes you in U2 music, the band’s show and tour, the new album, and where you can get it (available at Wal-Mart).  The Lefsetz Letter’s opening last night almost took all the wind out of my sails as he pointed out that the biggest news on the U2 tour was the stage.  This is great!

With U2 360, you know you are in for an experience.  I love U2 and have since I saw them in high school when they played for free at SUNY Albany.  Now I love their marketing.  They know how to connect the dots.  Do you?  If you aren’t sure, let me recommend someone who does. 

Years ago, I had the good fortune of working with Jolene Pellant while she was a VP of Marketing for what was then Clear Channel Entertainment.  She had passion, knowledge, tenacity and relationships.  Jolene was willing to go the extra mile.  Cut to this past spring.  We needed help with the marketing around The Great American Food & Music Fest.  We needed a quarterback.  I called Jolene who now runs a company called “Yes Dear” with her partner Mike Gormley.  Within days everything was organized and all pistons firing at the same time.  The Fest had a well-organized plan that was implemented step-by-step by Yes Dear along with our “Best in the Business” PR team, Elaine Garza and Jada Williams from Giant Noise

So, here is three pieces of advice.

  1. If your marketing needs help call Yes Dear @ (310) 203-9007 and speak with Jolene or Mike
  2. Need the best PR people for festivals and events, call Giant Noise @ (512) 382-9017
  3. If you are a U2 fan, go see U2…if you can afford to

Don’t forget that if you have any plans to go to Aspen Live (Dec. 10-12) this year, I really need to hear from you soon.  jim@theagencygroupevents.com or (310) 385-2800.

Speak with you soon…

Jim

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NEWS YOU CAN USE

March 25, 2009

Redlight Leaves a Light On

Industry veteran Nick Light has joined Coran Capshaw’s Redlight Management team and will be heading up their touring division.  Nick spent the last bunch of years as VP of Touring and Artist development for Warner Bros.,  before doing a quick layover at Sony as part of the Rick Rubin restructuring.  We are glad it didn’t take long for Nick to resurface. 

Matlins CMO At Live Nation

Old news for sure at this point, but as mentioned as a rumor in one of our newsletters a few months back, Seth Matlins is now officially the Chief Marketing Officer for Live Nation.  Seth comes from CAA where he was one of the leaders of their marketing divsion working with brands such as Coke, eBay, Harley Davidson and Starwood Hotels (that’s probably why Starwood is now the official hotel chain for Live Nation).  Hats off to Live Nation for the effort…and good luck to Seth. 

Layaway For All

Turns out that the ticket layaway plan we’ve discussed a few times in the newsletter that AEG’s festival division is doing for their Stagecoach Country Music Festival is actually being implemented across all of their festivals.  So, fans can buy tickets and “pay as you go” for Coachella, New Orleans Jazz Fest, Mile High, Bumbershoot, and Rothbury festivals.  Nice job!  Innovation is the key to the success and growth of Live Entertainment.

U2’s New Stage

Speaking of innovation, U2 is headed back out this summer…and back into stadiums.  Their rig looks just amazing!!!  http://360.u2.com/  This is innovation…bringing a show to the people.  Say what you want about the band, this is really cool!

How Will We Build New Arena Acts?

You hear this question over and over again…and yet we aren’t paying attention.  Nine Inch Nails, Britney Spears, Justin Timberlake, Nickleback, Greenday, Foo Fighters, Dave Matthews, Pearl Jam, Jonas Brothers, Taylor Swift, Hanna Montana…all play arenas.  Wake-up…keep building. 

Speak with you soon…

Jim