Posts Tagged ‘AEG-Live Festival Division’

BRANDED LIVE ENTERTAINMENT PART 2

February 14, 2009

The “Eyeballs…Millions of Them” along with “YourBrandsOurFans.com” campaign that we spoke about in the last newsletter were both dreamed-up by Skip Paige from Goldenvoice/AEG-Live.  You may know Skip from Coachella and Stagecoach festivals, but Skip now heads up AEG-Live’s whole festival division.  Hats off to Skip and his team for their efforts! 

But you don’t have to be as big as AEG and play to millions of fans to participate.  We can see examples of Live Entertainment and brands partnering on a much smaller level with multiple returns on both sides. 

For example, think about how much it costs an artist per week to tour with a bus…at least $5000 (and I’m being very conservative).  The bus lease, fuel, permits, driver’s pay, hotel rooms and per diems, washes, maintenance, over-drives, parking, laundry, etc, really adds up.  So artist Donavon Frankenreiter and Verizon Wireless went into partnership.  Orchestrated by Q Prime Management, the deal is great for all.  It gives Donavon, his band and crew a place to live while on tour, saving tens of thousands.  At the same time it provides Donavon well needed tour marketing through radio and online (that I’m aware of).  Verizon gets to promote its association with Donavon, give away tickets, wrap his bus and trailer (see below), backstage meet-n-greets and more to fans… brought to them by the brand.  This is a win-win!!!

Donavon / Verizon Partner

Branded Live Entertainment is growing up…becoming more of a two-way street.  Say goodbye to sponsorship and hello to your new partners in Live.

Talk with you soon…

Jim

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