Posts Tagged ‘AEG Live’

LESSONS FROM COACHELLA

April 13, 2015

Coachella fever thundered through Southern California last weekend like a speeding train. And not just in So-Cal, all over the country. Every media outlet imaginable covered the star-studded 3-day music festival outside of Palm Springs, where tickets sell-out in minutes, and if you didn’t attend, you somehow felt left out. So what lessons can we take away from what Goldenvoice has built? Here are three:

  1. Trust – In the Lefsetz Letter’s recent Coachella post, Bob’s first point is the most important, “it’s a matter of trust”. You can say this about any “product”. If you make something great, and can find an audience, that audience will trust that the next thing you bring them is at least worth trying. Goldenvoice has built trust as both superior event producers and music/art curators. Building trust takes vision and guts. Charlie Jones,  one of the C’s in C3 Presents, and producers of  Lollapalooza and  ACL festivals talks about “taking a hickey”. He means losing money the first few times at the wheel. C3  believes in building a great product (acts and experience).  That’s the reason why they can sell their events out without announcing a line-up.
  1. Tenacity – You can’t give-up. Coachella lost money for years. In fact, there probably wouldn’t be a Coachella if it weren’t for AEG Live coming in at the right time with financing and support. Yet Paul, Skip, and Rick had the vision and guts to push on without knowing what the outcome would be… and have been rewarded for it. It is good to second guess yourself, but don’t stop at your first hurdle. Being awesome isn’t easy.
  1. Over Deliver – How do you go beyond your fan/consumer/guest’s expectations? Coachella takes place on the same field in Indio every April, and each year those polo grounds are turned into a sound, visual and social experience unlike any other. I’m not talking about having a Ferris wheel, VIP area, or RFID wristbands (although that can be part of it). That’s easy. It is the whole experience; the art installations, carnival games, the unique venue lighting, the polo field itself, arts and crafts vendors, local food and drinks, the music, how fans are communicated to, staff…basically every touch point needs to “wow”. Are you exceeding expectations?

Next weekend is round two in Indio. See what lessons you can take away to make your next product WOW.

AEG LIVE MAKES BIG MOVES!

November 26, 2013

Our good friend Jay Marciano has added CEO, AEG Live to his title.

According to a press release, Marciano will take over the day-to-day running of AEG Live while continuing his responsibilities as COO, AEG corporate.

John Meglen is named President of Global Touring, Paul Tollett, CEO, Goldenvoice and Shawn Trell, COO.  All will report to Jay.

No word yet on where Randy Phillips will land. Wishing him and the AEG team all the best.  Know Randy personally?  Reach out and show your support.

Please sign-up for Aspen Live as we still have only 24 spots available… http://www.aspenlive.com. Incredible program and mid-season snow.  Don’t ski/board…more than half the group doesn’t.

CHANGES AT AEG

March 14, 2013

So Phil Anschutz has taken AEG off the shopping block and at the same time, Tim Leiweke is leaving the company.  What????  Didn’t Tim build that company with Phil?

I don’t know, maybe Tim is going into politics.  Regardless, this is big news.  Perhaps AEG tries to close the football deal and then put the company back on the market.  It would be harder to sell the company once the NFL franchise is in place since any new owner would need the approval of the NFL and team owners.  Perhaps Phil doesn’t want a football team.  I’m just blown-away that Tim Leiweke is no longer with AEG.

Below is our friend Bob Lefsetz ‘s thoughts on the matter.  BTW, if you are at Austin Spring Break…I mean SXSW, have a great time.  Wish I was with you…kind of.

__________________________________________________

There’s only one owner here.

That’s what Rupert Murdoch told Barry Diller after Barry did the impossible, create a fourth television network. Barry believed he earned ownership. But Rupert felt otherwise.

You think you want a job, you think you want to sell out, but if you’re not in charge of your life someone else is.

I really don’t care if Phil Anschutz sells AEG or not. Hell, from the beginning it appeared he was asking too much, begging the question of whether he was seeking valuation or…

But one thing I’m categorically against is football in downtown L.A.

As my football fanatic friend Jeff says, we’ve now got it good, without a local team we get the best games on television. As opposed to being subjected to our local outfit on TV every Sunday, assuming they sell out and the game is not blacked-out.

Then again, true fans have the DirectTV package wherein they get every game.

As for going to the game… It’s better on television. You can feel it at the stadium, but you just can’t see it. Which is why attendance is faltering.

But this is kind of like the movie credit game. And the automobile factory game. Cities and states fall over themselves to give incentives to draw these enterprises, but the payback is minimal, the only people benefiting are the teams/companies themselves.

But ain’t that America, where we rob from our brethren, argue amongst the hoi polloi, and the rich walk straight to the bank.

Tim Leiweke will say he too did the impossible. Revitalized downtown L.A., brought a hockey championship to the city. And I don’t want to minimize his efforts, but Phil wasn’t always on board with them, and Tim never realized he didn’t own AEG. He acted like he did, but he didn’t.

As for Farmers Field, you can’t drive in L.A. to begin with. You’re gonna make it worse?

Leiweke strong-armed the government.

But no one reads the newspaper and if they watch TV news, it’s for the robberies and pet rescues.

It’s good we’ve got AEG as a concert promoter. They counterbalance Live Nation.

And Staples Center is far better than the decrepit Forum, at least for now.

Then again, Staples is evidence of our country today. It’s gigantic. There are three levels of skyboxes. The upper deck is so high and so far removed that almost no one can sell it out. Staples makes money, but it’s a lousy place for events.

Whereas the Forum was intimate. After Dolan gets through revitalizing it, will it become the concert destination?

We’ll see.

But know that billionaires rule the earth, and we’re just pawns in their game.

Visit the archive: http://lefsetz.com/wordpress/

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TOP 6 MUSIC EVENT PRODUCERS

March 20, 2012

Below are my picks for the top music “event” producers in the U.S. What do you think?

4 Fini/Kevin Lyman – Kevin and company have built multiple touring brands including WARPED, Country Throwdown and Mayhem by staying true to each events vision.  Not only are fans…well fans of their shows, so are the artist that play them. 

SuperflyBonnaroo (along w/ AC Entertainment and Red Light Management) put Superfly on the national stage and have since added Outside Lands (w/ Another Planet and Red Light) and new to Brooklyn this May, The Great Googa Mooga (“n amusement park of food and drink).  Each year, you can find something new and different at their events.  Walt Disney called this “plussing”, or making the experience better for no reason other than to surprise and delight the audience.  Do you “plus”?

C3Austin City Limits Festival (ACL) and Lollapalooza has three things in common, 1) they are great events, 2) no parking spots for 75,000 guests per day, and 3) are produced by the three C’s that have always put fans and bands first.  Charlie, Charlie and Charles are also familiar with “plussing” which keeps fans coming back year-after-year.  Being chosen to produce President Obama’s 2008 Inauguration ceremony speaks volumes of their experience and knowhow. 

GoldenvoiceCoachella is America’s Music Festival (at least Rock/Alternative).  It has been booked and produced for years with passion and love by Paul, Skip and their team… in a market (LA/Southern California) that is much harder to sell tickets in than you may think.  It is easy to say now that you knew Coachella would be successful, yet it lost money for the first three years (and probably wouldn’t be around today if it wasn’t for the vision of the AEG Live management team).  Now they have moved to 2-weekends and added a country festival on the same site, Stagecoach (doing well for years). 

Live Nation/Arthur Fogel, Gerry Barad & CoU2, The Rolling Stones, Bowie, Rush… nothing more to say. 

The Messina Group – Louis Messina and his team just keep hitting them out of the park…ball barks.  Kenny Chesney, Taylor Swift, George Strait, and they help-out the Goldenvoice team on Stagecoach in So Cal…those are all well produced shows. 

There are plenty more out there for sure (Jazz Fest, Telluride, High Sierra, Voodoo, moe. Down, country and folk festivals everywhere, etc).  These are my tops, what are yours?

 

2 CENTS ON LEFSETZ/CONCERT STUFF

August 7, 2009

The idea of the last LiveWorks Newsletter https://liveworksnews.wordpress.com/2009/08/03/innovation-wins-every-time/ was to point out how innovators like C3, Goldenvoice/AEG Live, Superfly/Ashley Capps/Coran Capshaw, CAA, William Morris, Madison House…and Kevin Lyman have changed the landscape of the U.S. Concert Business through their festival development…and challenges the rest of us to try to live-up to their example.  So when I first saw a few jumping on Kid Rock’s bandwagon to tear Kevin down (in my mind Rock was the only one who should have been dissing and even he admits that he likes Kevin), my blood pressure started rising fast (those of you who know me have seen that before).  But then…Lefsetz http://lefsetz.com/wordpress/ started posting the flood (only way to describe it) of support for Kevin Lyman.

It was heartwarming to see so many bands, managers, agents, promoters, sponsors, fans…everyone say WE LOVE KEVIN… AND THIS IS WHY vs. ARTHUR FOGEL IS A LIAR (which we still saw too much of).  Here are some facts to chew on…

1) The U2 tour is doing very well whether you like their new album or not.  They are an amazing live band, always do groundbreaking production,  and unless you are in the box office counting the drop every-night, you shouldn’t be commenting on other’s ticket sales (unless you are Bob Lefsetz as he is our business’s commentator and conscious…and the reason we have these dialogues in the first place).

2) A new trend the business is seeing, and adapting to as much as possible is seating preferences.  P1 seats continue to sell in this economy.  So do P3’s and beyond.  P2’s not so much.  What you might see in a stadium concert is a show that is 98% sold-out and still has an empty section that looks like it is down-front. Just because the promoter/building/band wants to fill it in, doesn’t mean the show didn’t make money, and most of the capacity sold.  Maybe I’m totally wrong, but if you don’t know for sure, don’t call someone a liar!

3) Like the Festival Producers listed above,Arthur Fogel has changed our industry.  Bono and Madonna think he is the rock star!  He basically owns the top of the box score artists.  If you are talking shit about
Arthur, you are just jealous or pissed!  Me, I would rather do business with him than not. 

4) In case you haven’t noticed over the past couple of days, The Lefsetz Letter has us all talking.  Managers, agents, promoters, lawyers, business managers, label people, sponsors, fans, even rock stars (although I’m not sure if Madonna knows that Bob actually types on a computer and doesn’t write with a pen…but even she is talking about his fishing tackle).  Ok, so he doesn’t always get the facts perfect…but I don’t think that’s the point.  Bob, like the rest of us wants to see change for the positive.  Sometimes he needs to say things in a certain way to piss people off and get them talking (he never told me that but I’m guessing it is the case). 

With the way the world sits right now, our business should be pulling together instead of knocking each other down.  We should be encouraging Kevin Lyman and those like him to continue to innovate and create new vehicles.  It was awesome the way everyone wrote to Bob to tell “Kevin stories”.  We should all encourage and take part in the fun debate that happens as part of the Lefsetz Letter.  We should do the same for anyone who is trying to make a difference!

Hope you have a great weekend…and sell tickets (instead of giving them away)!

Speak with you soon…

Jim

INNOVATION WINS EVERY TIME!

August 3, 2009

In a recent article in Advertising AgeJack Heff writes  about a new product from SC Johnson that exceeded sales expectations by 400%…in a recession…with a really high price point for what it is…insect repellent.   The Off Clip-On Fan’s suggested retail price is $9…if you can find it as it is sold-out almost everywhere.  But Neff’s article says that Amazon (who does have it in-stock) “is charging $12.89 for a starter kit and $8.49 for refills…”  Can you imagine a fancy bug repellent dispenser selling in this economy while we can’t give our tickets away (it still costs too much to park, eat, drive, get a sitter, etc)???  Someone needs to turn us upside down and shake us!  We need to get the innovators from our business out there innovating!

We have seen what C3, Superfly, Goldenvoice/AEG Live, AC, Coran Capshaw, Kevin Lyman, CAA, and William Morris (among others) have been able to create in the past on the festival front.  It has built new businesses for many of our clients and changed the landscape of the U.S. concert business.  I know that many of you reading this wish you were in business with several if not all of those above.  I do!  So what’s next?  Where is the next Cirque?  How about ice shows?  Remember when they were the rage?  We need a good swift kick in the… innovation!

DINNER CLUB – NY

It seems that most cities are taking August off from Aspen Dinner Club Meetings (if you haven’t been to one yet, you really should go)…but not our die-hard New Yorkers!!!  You don’t have to be in the music or live businesses to come.  You just need to have a brain…and a little cash to chip-in.  Please forward to anyone you think should come.  RSVP is preferred as Gayle Miller has reserved a private room …email @ rockinhorse@mac.com.  Anyway, the information is below.  Have Fun!!!

Stitch was voted the Best Afterwork Bar by CitySearch.com, offers food & drink, & will give us a “happy hour” deal. 

Date:  Wed, Aug 5

Time:  7 pm – 9 pm ish

Location:  Stitch Bar & Lounge

                         247 West 37th Street (between 7th & 8th)

                         (212) 852-4826

 

 

 

                        http://www.stitchnyc.com/

Speak with you soon…

Jim

BRANDED LIVE ENTERTAINMENT PART 2

February 14, 2009

The “Eyeballs…Millions of Them” along with “YourBrandsOurFans.com” campaign that we spoke about in the last newsletter were both dreamed-up by Skip Paige from Goldenvoice/AEG-Live.  You may know Skip from Coachella and Stagecoach festivals, but Skip now heads up AEG-Live’s whole festival division.  Hats off to Skip and his team for their efforts! 

But you don’t have to be as big as AEG and play to millions of fans to participate.  We can see examples of Live Entertainment and brands partnering on a much smaller level with multiple returns on both sides. 

For example, think about how much it costs an artist per week to tour with a bus…at least $5000 (and I’m being very conservative).  The bus lease, fuel, permits, driver’s pay, hotel rooms and per diems, washes, maintenance, over-drives, parking, laundry, etc, really adds up.  So artist Donavon Frankenreiter and Verizon Wireless went into partnership.  Orchestrated by Q Prime Management, the deal is great for all.  It gives Donavon, his band and crew a place to live while on tour, saving tens of thousands.  At the same time it provides Donavon well needed tour marketing through radio and online (that I’m aware of).  Verizon gets to promote its association with Donavon, give away tickets, wrap his bus and trailer (see below), backstage meet-n-greets and more to fans… brought to them by the brand.  This is a win-win!!!

Donavon / Verizon Partner

Branded Live Entertainment is growing up…becoming more of a two-way street.  Say goodbye to sponsorship and hello to your new partners in Live.

Talk with you soon…

Jim