Posts Tagged ‘Andrew Dreskin’

LIVE NATION’S BRIAN O’CONNELL…PLUS ASPEN LIVE 2013

April 8, 2013

Watching last night’s ACM Awards reminded me of a conversation a group of us were having at February’s Pollstar Live Conference.  Everyone was asking what panel to go to.  I said I was headed to the Country Music panel and a member of our group blurted out, “why, to hear Brian O’Connell tell us all how great he is”.  At the same time, myself and a very prominent agent from Nashville said, “He is great”.

Ok so he dresses and travels (a tour bus with more large screen TV’s than your local Best Buy) like a rock star.  If you helped develop the number of superstars he has, you could to.  Let’s name a few…Jason Aldean, Miranda Lambert, Toby Keith, Blake Shelton, Luke Bryan, Rascal Flatts, Brad Paisley, Brooks & Dunn, Tim McGraw, and many more.

Brian created Live Nation’s “Mega-Ticket” which gives country music fans the chance to purchase tickets to all country shows playing their local amphitheatre at a significant discount.  It works great.  Most recently, he has launched The Faster Horses Festival which Brian described to Ray Waddell of Billboard as a “three-day hillbilly sleepover”.  The event takes place July 19-21 in Brooklyn, Michigan and you can find out more at http://fasterhorsesfestival.com.

So you want to be in the country music business, you better know Brian…and Louis Messina @ AEG too, but that’s for another newsletter.

ASPEN LIVE 2013

The Aspen Live Conference, 2013 (December 12-15 @ The St. Regis, Aspen) will be going on-sale this Wednesday, April 10th at Noon Eastern / 9am Pacific http://www.aspenlive.com.  Last year’s highlights included talks by festival streaming guru and CEO of Springboard Productions, Hank Neuberger, Andrew Dreskin, CEO of Ticketfly, John Boyle from EDM giant, Insomniac, and Q&A’s with The Lefsetz Letter’s Bob Lefsetz interviewing Live Nation CEO, Michael Rapino while Square Peg Concerts’ Dan Steinberg took us Inside the Agent’s Studio with The Agency Group, NA’s President, Steve Martin.

This year’s line-up is shaping up nicely.  Due to demand, we are capping this year’s attendance at 200.  You can find out more by following us on Twitter: @aspenlive Hashtag #aspenlive, Facebook: http://www.facebook.com/aspenlive, and Instagram: #aspenlive.  To register Wednesday, go to http://www.aspenlive.com.  The site also has information on special hotel rates, ski/snowboard rentals, activities and more.

Don’t miss out, space is limited and prices go up the longer you wait.

 

 

 

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SENSATION

August 8, 2012

Lately, Lefsetz has been writing about EDM (Electronic Dance Music) and how the major concert promoters, specifically Live Nation and AEG have been late to the party.  Recently I stumbled on Sensation, a dance music event making its first appearance in North America October 26 – 27 at the new arena in Brooklyn.  Check out these links. http://www.youtube.com/watch?v=L4Lk7ymHJiA , http://www.youtube.com/watch?v=gYUeLnW-fqc

 Sensation is making its way over from Europe and is being promoted by the Jason Miller and the Live Nation New York office.  It has production elements that rival U2 and the Stones (set pieces, Pyro, lasers, water, etc), has sold-out the Saturday night play and has less than 3000 tickets left for Friday night. Tickets are $150 and $250 (the 2000 $250 VIP tickets for each night are sold-out) and partygoers even have to follow a dress code…all white. The tickets have sold without even announcing a line-up.

 Jason and Live Nation have been actively working in the dance music scene since 2008, set house records at Roseland for 6-consecutive sold-out deadmau5 parties (Jason makes a distinction that these are parties not shows or concerts) and have produced 40-50 EDM parties over the last three years. 

 Jason credits Andrew Dreskin (founder of Ticketfly) for turning him on to the scene (although he had been promoting dance music with the likes of the Chemical Brothers while still a young promoter in Vancouver) and Leon Ramakers of the Netherlands for introducing him to Sensation’s owners ID&T.  Over a long gestation period, Jason and Live Nation’s Perry Lavoisne developed a relationship with ID&T, even traveling to Belgrade to see one of their Sensation parties…eventually landing their two dates in New York. 

 The company sold-out their first EDM arena show with Swedish House Mafia at the Madison Square Garden last December which proved that fans would go to large capacity venues for the experience.   

Sensation isn’t just another dance party though.  Miller says “it is a complete spectacle…that tells a story” as part of the experience.  He believes that this music has “changed his life” and has developed a unique relationship with the audience, going so far as to setup a separate phone line in the office just for EDM parties.  Jason personally calls each fan back that leaves a message and has taken his cues of developing these personal relationships from what the Grateful Dead had been doing for years in the 70’s, 80’s and early 90’s. 

 EDM fans (like Dead Heads before them) are in the know.  Not just in terms of the music and DJ’s but even the best sound systems to use.  Funktion One Sound is something that has impact with partygoers and talent alike and is used to help market the events.   

 

So one thing is for sure, EDM is here to stay, can play large venues at high ticket prices and if you aren’t in the game, it may be time to start brushing up.