Posts Tagged ‘April 1st’

FREE MARKETING EBOOK

March 28, 2014

If you haven’t subscribed to Seth Godin’s blog, you really should.  Below Seth shares a free ebook with some amazing stuff inside.  A must read! Remember we are all marketers.

Speaking of marketing, are you in LA Monday, March 31?  If yes, please join the Aspen Live Conference family @ 8pm at The 3rd Stop…8636 W 3rd Street, LA 90048 for drinks and fun.  Besides continuing to strengthen our network (or Tribe as Seth would say), our goal for this family reunion is to make sure Dan Steinberg and Jason Zink don’t pay for one drink!  They always pay.

AND

Speaking of Aspen Live, Super Early Registration opens Tuesday, April 1st for the 19th Annual Aspen Live Conference…and only lasts for one-month.  You will save a bunch of money for registering early.  Don’t miss “Sun Valley for the Music Business” another year.  There is a reason the Aspen family does business together.

Thinking about placebos (a new ebooklet)

After months of working on this project, I confess to being amazed at how little we talk about, think about or use placebos.

Here’s a 25-page ebook to get the conversation started. I think you’ll find some pretty surprising research and analysis inside…

Feel free to share, or repost, or print it out:

Download the Placebo booklet

I wrote it as part of the curriculum of the Skillshare marketing course I’m teaching right now.

Based on what I’m learning about the power of commitment, we decided to double the price of that course at the end of April. The other course, on new business invention, also doubles.

Thanks for reading, share if it makes you think…

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LEFSETZ

April 9, 2009

Rumor has it that a major agency spoke about the power of the Lefsetz Letter in one of their staff meetings a while back.  Everyone tells you things like; “I delete every email he sends” or “who has time to read all that”…or even “that ass-hole has no idea what he is talking about”.  Well as the major agency went around the table (no, it wasn’t The Agency Group), they came to the conclusion that “almost everything Bob writes about becomes what the business is discussing the next day.”

Now I should throw out the disclaimer that Lefsetz and I are very good friends (yes, I send him angry notes about some of the stuff he writes too).  But if you ever doubted Bob’s influence, you just needed to see what happened yesterday when Lefsetz decided to start-up a Twitter account.  It was litteraly the biggest news on the whole system!!! 

Bob has been right about so many things the record companies could have done to save themselves, it isn’t even funny.  He told 200 of us at the Aspen Live Conference that the major labels should buy something called Napster, when no one in the room even knew what it was.  Sometimes we don’t appreciate people until they are no longer with us (look at the great artists through the years).  No one agrees with everything Bob Lefsetz says…not even Bob.  But there are many “smart people” out there that still think that Wal-Mart is going into the ticketing business with Bon Jovi because Bob wrote about it in his APRIL 1st letter. 

So the next time you hear someone slagging the Lefsetz Letter, you might want to remind them to not be “Playa Haters”.

Speak with you soon…

Jim