Posts Tagged ‘Aspen Live Conference’

GODIN ON TWITTER & NOISE

December 21, 2013

Had to cut and past Seth Godin again…please read below.  Kind of exactly what Lefsetz has been saying. How noisy are you?

BTW, stay-tuned to the LiveWorks Newsletter over the holiday break for info from the Aspen Live Conference, 2013.

Noise-tolerant media

Twitter is the noisiest medium in history. Do you actually believe that Taylor Swift has 33,000,000 million (and counting) people eagerly waiting for her next tweet, ready to click on whatever she links to?

In fact, less than one in a thousand people who ‘get’ one of her tweets will click. Most of the 33 million won’t even read it, making the word ‘get’ worthy of quotation marks.

And yet Twitter works just fine at this level. That’s because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. More noise makes it better, not worse. 

Email was wrecked by many marketers for many people, because email isn’t structured for noise. Noise is the enemy. Instant messages, because there is no easy accessible API, isn’t overwhelmed, but it too is noise-intolerant. Texts you don’t want to get are a huge hassle.

The simple rule is that the easier it is to use a medium, the faster it will become noisy, and the noisier it is, the less responsive it is.

You can play at Facebook and Twitter, and make them work. But they will only work if treat them like a cocktail party, as an opportunity to eavesdrop and layer general connection and value and insight. No, it’s not an ideal direct marketing medium. It’s a metropolis.

 

 

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INFLUENCES…ASPEN IN DECEMBER

November 4, 2013

Do you read? I do…a lot.  Not fiction (which I should)…mostly business, marketing, social media (also known as marketing), and biographies. Two of this year’s standouts are Sleepless in Hollywood: Tales From the New Abnormal in the Movie Business” by movie producer Lynda Obst and Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainmentby Professor of Business Administration at the Harvard Business School, Anita Elberse.

The big news here is that both Anita Elberse and Lynda Obst will be guests at this year’s Aspen Live Conference, December 12-15, 2013 at the St. Regis, Aspen.

If you till haven’t registered (hard to imagine), it isn’t too late.  We have 26 spots remaining, but believe based on the above they will go fast.  Register TODAY at http://www.aspenlive.com.  Follow us on Twitter: @AspenLive, and Facebook: https://www.facebook.com/aspenlive…and me on Twitter: @jimlewi and Facebook: https://www.facebook.com/jim.lewi?fref=ts.

The above books should be required reading for anyone in the music and live entertainment businesses.  In fact, please go to Amazon (or your local book store) and buy them today.  Blockbusters: http://tinyurl.com/n4qbcrt and Sleepless: http://tinyurl.com/nxw7s46.

Below is the latest Aspen Live 2013 Conference Schedule.  Please know that all are subject to change and probably will (just where meetings sit and what they are called…plus one or two more surprises).

Stay tuned, more announcements to come soon.

Wednesday, December 11, 2013

7:00 pm             Annual Peter Tempkins Chow-Down @ Hickory House (optional) – Please contact Peter Tempkins @ petert@gnw-eg.com

Late Night                      St. Regis, Lobby Bar

Thursday, December 12, 2013

12:00 pm                       On-Mountain Get Together (Sundeck Restaurant-Aspen Mtn; Ullrhof Restaurant – Snowmass)

 4:00 pm-5:00 pm                        Cocktails With An Icon, Hosted By Dan Steinberg, Featuring Alex Hodges

Please feel free to grab a cocktail and unwind after a long day on the slopes as                                         we dive into the amazing career of an Icon.

 5:15 pm-6:15 pm            Jim McCarthy from Goldstar on “Selling Out” your shows

6:30 pm-7:30 pm            Q&A with Movie Producer and Author of “Sleepless in Hollywood, Tales of the New Abnormal in    the Movie Business”, Lynda Obst

                                    St. Regis – Maroon Bells

7:45pm-9:00pm              Voice Media Group Welcomes you to Aspen w/ The Opening Billiards Party @ Aspen Billiards and Eric’s Bar

Late Night                      St. Regis, Lobby Bar

Friday, December 13, 2013

12:00 pm                       On-Mountain Get Together (Sundeck Restaurant-Aspen Mtn; Ullrhof Restaurant – Snowmass)

4:15 pm-5:30 pm            Q&A with Harvard Business School Professor and Author of “Blockbusters: Hit Makers, Risk-takers and the Big Business of Entertainment”, Anita Elberse, Presented by Goldstar

5:45 pm-6:30 pm            TBA

St. Regis – Maroon Bells

7:30pm-9:30pm              Cocktail Party @ Belly-Up hosted by Michael Goldberg & Belly-Up Staff

Late Night                      St. Regis, Lobby Bar

Saturday, December 14, 2013

Cooking Aspen         An optional fun hands on cooking class, food and wine pairings, and more.  Please RSVP to jamie@nederlander.com

4:00 pm-5:00 pm            5 Things the Music Business Can Learn From Amazon, Presented by Ticketfly

5:15 pm-6:15 pm                        How Live Content Producers and YOU Can Partner and Make Money with                                   StubHub. 

6:30 pm-7:00 pm                        Aspen Integrated – Part III Hosted by Nic Adler

                                    St. Regis, Maroon Bells

 

7:45 pm- ?                     Closing Dinner (optional) Restaurant TBA…please RSVP to Jamie Loeb @                                   jamie@nederlander.com

Late Night                      Limelight Hotel Bar

Special Thanks To: Access Pass & Design, Adler Integrated, Bill Young Productions, Goldstar Events, Stubhub, Ticketfly and Voice Media Group and You for making such an exciting program possible.

                                       

WHEN FREE COLLIDES WITH POWERFUL

October 24, 2013

Really why write when Seth does it so much better. Easier just to copy and share. A must read below.

In case you didn’t know, Seth was our guest speaker at Aspen Live in 2004.  Over the last 17-years, we have also welcomed the likes of Malcolm Gladwell (Journalist Researcher), Michael Moore (Film maker), Al Ries (Marketer and first to use the word Branding), Sergio Zyman (first ever CMO, came up with the title while at Coke where one of his claims to fame was “New Coke”), Jon Spoelstra (one of the leading sports marketers and author of Marketing Outrageously), The Innocence Project (CEO + a man who served 17-years for a crime he didn’t commit), Tim Bronsan (VP, Business for Major League Baseball), Steve Martin (President, The Agency Group, NA), Marc Gobe (Leading Packaging expert and author of Emotional Branding), Michael Rapino (CEO, Live Nation), Ian Rogers (now CEO, Beats Music), Chris Sacca (Google, now tech investor), Nic Adler (Owner, The Roxy and CEO, Adler Integrated), Dede Gordon (Leading Trend Researcher), Irving Azoff (CEO, Azoff Music Management), Bob Lefsetz (The Lefsetz Letter), and the list goes on.

Don’t be left in the dark.  Aspen Live 2013 dates are December 12-15 at the St. Regis, Aspen.  Register today at http://www.aspenlive.com.  See you then…again, please read below.

When free collides with powerful

One of the lessons that Microsoft taught Apple and Google is that ubiquity can be incredibly profitable.

By changing file formats, Microsoft forces every person in an organization to upgrade Word to the current state, because one of the reasons to use Word is that everyone else uses it. This isn’t often true for products in the real world–cars and whiskey and apartment buildings inevitably gain variation, whereas software tools are pushed toward a common standard–a new form of monopoly.

The strategy at Microsoft was always to put in power user enhancements, though, so that the power user (the weird one, the one on the edge, the one choosing to care) would hear about the upgrade and insist that everyone else on her team would upgrade as well.

Free, though, turbocharges the movement toward ubiquity at the same time it sabotages the power user. When the ‘upgrade’ is free, when the new version requires everyone to upgrade and is free as well, that’s sort of irresistible. The problem is that free destroys markets even faster than monopoly does, because it’s incredibly difficult for competitors without the other income streams to find a reason to compete.

And so, the new version of Pages from Apple is widely reviled by those that want a powerful tool. And the new version of Keynote, a program I use eight hours a day, is on the same path. It has the same one-way path for data structure (the new version forces all old users to upgrade if they want to collaborate) but it abandons a focus on professionals. Features and the goal of building for a craftsman are exchanged for the cross-platform ease and gimcracks that will please a crowd happy enough with free.

There are few deadends in the software business. When a platform gets dumb, the power users push for someone else to come along and make a better one. And when the monopolist gets greedy (as every dominant word processor vendor has) then the people who care take a leap and move to another tool.

In the meantime, the users who made the platform work in the first place spend a lot of time cursing the darkness that used to be light. Too often, power tools in software turn into entertainment platforms instead. There’s more money in it.

ASPEN NEWS

October 17, 2012

We have a new Aspen “family member”.  He’s the king of streaming, Hank Neuberger and he’s speaking in Aspen.  Check this out.  http://www.digitalmusicnews.com/permalink/2012/121015acl

You won’t just love the Aspen Live Conference (December 13-16) because it has been around for 16-years.  You won’t just love the people, atmosphere, meetings, social events, speakers, and more.  You will love being part of this family of ours.

16-years of doing business together, hearing from some of the greatest minds of our time, and most importantly, each of us having Aspen in common.  That’s what’s made this event so special for all these years. You could think about it another way, half our group doesn’t ski or board.  They actually come to meet people, talk about ideas and bring a fresh approach to the New Year.  But we learned early on, what’s most important is the hang. 

2012 promises more of the same.  If you have anything to do with the music space, or touch music in anyway, register today @ http://www.aspenlive.com.   You won’t regret it.  Use a “life-line” and call a friend that’s attended.  They will tell you the same.

So here’s some of the dirt.  Scott Tobias and the Voice Media Group are bringing back the Aspen Billiards party.  Something we have all missed for years is now scheduled for Friday, December 14th @ Aspen Billiards and Eric’s Bar from 7:30 – 9:30pm. 

Adler Integrated Media will be working the full-court press on their “Aspen Integrated” day Saturday, December 15th, and will start the meeting portion of the event Thursday, December 13th with “Inside The Agent’s Studio”, the guest… The Agency Group’s North American President, Steve Martin… the moderator, Square Peg Concert’s Dan Steinberg.

This year, we have the guy who not only invented online ticketing; he has had second chance with the dice with Ticketfly, who now has over 500 clients and a whole bunch of new funding.  We will hear from Ticketfly’s CEO, Andrew Dreskin

For those of you who come in Wednesday, there is the annual Peter Tempkins hosted dinner @ Hickory House (our Vegan family members may want to bring a snack), Thursday, December 13th after our meetings, our town host Michael Goldberg and his staff at the Belly Up will be throwing down from 7-9PM. 

And believe it or not, there’s more to be announced soon so stay tuned.

Hope to see in Aspen!

Jim

 

 

SETH ON CONNECTING

September 5, 2012

For years, I’ve tried to get many of you reading this to attend the Aspen Live Conference http://www.aspenlive.com.  Each year, we have 3-simple goals… 1) You connect with at least one new business friend; 2) You reconnect with someone you haven’t done business with for years; 3) You come home with at least one new idea that you can immediately implement to help your business grow. 

Seth Godin (everyone’s favorite marketing genius) always has words of wisdom in his blog.  He writes every day, which is one hell of a commitment, and the knowledge he shares is always worth reading.  You should sign-up for his daily blog, read his books and if you have the time and money, attend one of his lectures/classes (he is speaking @ Pollstar this year).  Even if you don’t see yourself as a marketer, you are. 

Here’s a link to Seth’s blog from today http://tinyurl.com/d3e9xms. It is about connections…which speaks to why you should attend Aspen.  Don’t ski or board and think there is nothing for you?  Half our group is just like you.  This year’s dates are December 13-16.  We have two host hotels, The St. Regis, Aspen and the Limelight Hotel and our room rates are insanely great.  Don’t wait, register today. 

ASPEN LIVE CONFERENCE 2012

August 1, 2012

The Aspen Live Conference 2012 goes on-sale today at 12pm (Noon) Pacific.  Thanks to Ticketfly, and Bill Young Productions…with help from Access Pass and Design, you can save $100 by booking now.  It is only $150 to register through August 7th

Our schedule is still under construction but you will see from what’s listed on the site we already have a great program lined-up for you. 

There are two host hotels this year, The St. Regis Aspen and Limelight, both with incredible rates. 

Go to http://www.aspenlive.com and register today.

See you in December!

 

COACHELLA AND POLLSTAR

July 18, 2012

Coachella Goes Sailing

Goldenvoice is taking their festival to sea with two cruises featuring 20-acts sailing from Ft. Lauderdalel.  They go on sale this Saturday so don’t miss out.  Should be a great time.  http://www.nytimes.com/2012/07/18/arts/music/coachella-festival-will-go-to-sea-on-cruise-ship-in-december.html

 

Pollstar Scores

The North American Concert Promoter’s Association has done it again.  In 2012 it was Moneyball.  For 2013 the group is sponsoring marketing guru Seth Godin for Pollstar’s annual conference. http://www.pollstarpro.com/live2013/subCheck.asp  Seth spoke at The Aspen Live Conference in 2004 and he was simply amazing.  You won’t want to miss this year’s event…or Aspen Live either for that matter.  Our dates are December 13-16 http://www.aspenlive.com.   

Hope to see you all soon!