Posts Tagged ‘Aspen Live’

August 29, 2013

Nathan Tweets

It didn’t take long for our friend and former Ticketmaster CEO Nathan Hubbard to land back another gig as he takes over Commerce for Twitter.

Nathan has a very interesting pedigree.  He is a musician who played in the band Rockwell Church that toured and recorded 5 albums; is a graduate of Princeton as well as Stanford Business School; ran Music Today for Coran Capshaw; took over ticketing and digital initiatives at Live Nation after they acquired Music Today; and following the merger of Live Nation and Ticketmaster, Nathan moved over to run the company. Most importantly, Nathan is an Aspen Live alumnus.  We feel that has a lot to do with his success.

Nathan told Bloomberg’s Jon Erlichman “We’re going to go to people who have stuff to sell and help them sell it to Twitter more effectively,”

Aspen Live Update

TONIGHT, Thursday, August 29th at 9:30pm there is an Aspen Live meet-up at Trader Vic’s in Beverly Hills (in the Beverly Hilton) to celebrate Steiny and Jason’s LA Visit (Dan Steinberg from Square Peg Concerts and Jason Zink of Sherpa Concerts).

Whether an Aspen Live Alumni or just curious, come hang with a great group of people from the live entertainment business.  If you have any questions, please email me at jim@liveworksevents.com.

As for this year’s event, our dates are December 12-15 at the St. Regis, Aspen.  Register now and save money http://www.aspenlive.com.  Please know we are a little over half way to sell-out.  Please don’t wait till it is too late.

Babies

Aspen Live Alumni and owner of the Roxy, Adler Integrated, Sunset Strip Music Festival and more…Nic Adler and his wife Allison celebrated a new member of their family, a baby boy named Cassius (hope I spelled that right). Please make sure to congratulate them.

Another alumni and VP of Venue Relations for Goldstar Events, Wendi Lebow and her husband Peter welcomed a baby girl, Bianca to their clan.  Please reach out to see pictures.

If you have news you want included in the LiveWorks Newsletter, please forward to jim@liveworksevents.com.

Make sure you are following on Twitter, Facebook, and LinkedIn.

Twitter: http://twitter.com/jimlewi

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Have a great holiday weekend!

Jim

 

 

 

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STEALING IDEAS

June 4, 2013

Take yourself back to the Pollstar Conference in February.  You’re walking to see one of your favorite people speak.  Someone you know on the peripheral… from meeting once and through the web…someone you would love to have as your best friend as you believe he or she is a genius… then you run right into them.  That’s what happened to me in LA with Seth Godin.

We only had a few minutes to catch-up as he was literally walking into the ballroom to start his talk.  So we touched on Aspen (where we met as he spoke at Aspen Live in 2004), staying up on the music business through Lefsetz, and stealing ideas.

You see I told Seth that I’m constantly stealing his ideas, but always gave him credit.  His comment back, “go ahead and steal them…take credit for them”…and he meant it.

Without knowing for sure, I believe the most important thing for Seth is that his ideas continue to spread.  He genuinely wants you to succeed. You, yes you, not him.  He writes a blog every day, religiously (which is incredible in itself), which is free for you to read.  Seth gives away his books online, not all of them, but I bet if you asked, he would send you a free copy of any of them.  Why?  Because his mission is about change, not making money.  The money comes because of the caring…and sharing.

I will continue to steal from Seth Godin, Bill Graham, Abraham Lincoln, P.T Barnum, Steve Jobs, my friends, TV Shows, movies, every book, article, tweet and blog that I read…but will always give credit where credit is due.

While catching up on my Seth Godin blogs tonight, I came across the gem below.  Please share it…sign-up for Seth’s daily blog at http://www.sethgodin.com, buy a few of his books (I can say with much bias that they are all great but you may want to start with Purple Cow, Tribes, Spreading the Idea Virusand of course the one that got us all hooked, Permission Marketing) and it’s ok to share them, Seth gave you permission.  

Learning by analogy

The story of Hansel and Gretel is not actually about Hansel or Gretel.

You are surrounded by examples and lessons and case studies that clearly aren’t exactly about your project. There’s never been a book written precisely about the situation you are facing right now, either. Perhaps one day they will publish, “Marketing Low-Cost Coaching Services to Small Businesses Specializing in _Graphic Design in the Upper Peninsula for Dummies” but don’t hold your breath.

Marketing, like all forms of art, requires us to learn to see. To see what’s working and to transplant it, change it and amplify it.

We don’t teach this, but we should. We don’t push people to practice the act of learning by analogy, because it’s way easier to just give them a manual and help them avoid thinking for themselves.

The opportunity is to find the similarities and get ever better at letting others go first–not with what you’ve got, but with something you can learn from.

And the opposite is even more true. We over-rely on things where the specifics seem to match, but the lesson is obscured by the trivial. Sometimes when we see something happen that we can learn a conceptual lesson from, we instead jump to conclusions that the specifics are the important part.

Remember that the next time you have to take your shoes off before you get on an airplane.

SUE MCLEAN

May 17, 2013

Dan Steinberg and Wayne Forte touched base to let me know that concert promoter, friend, Aspen Live family member, and around great person Sue McLean passed away today.  She was much too young.  R.I.P.

DODGE DART REGISTRY

January 29, 2013

Honestly, based on an article comparing Dodge Dart sales to Honda’s Civic, the advertising might not be working…but thought you would be interested in the Dodge Dart Registry http://www.youtube.com/watch?v=JK_DOJa99oo

The concept is Kickstarter meets a wedding registry, where family members, friends, etc, fund a piece of the car till it’s paid for.  In theory, this should work well with high school and college students…although I haven’t seen any data to back that up.  Regardless, Goldenvoice has been doing a layaway plan for Coachella and Stage Coach Festivals and believe they do well with it.  

So what do you think about crowd sourcing live event tickets?  Will it work?

ASPEN RECAP

Since you still haven’t seen a recap of Aspen Live 2012 yet (you can always read Lefsetz‘s take now http://lefsetz.com/wordpress/index.php/archives/2012/12), I figure we can combine the Pollstar and Aspen reports. 

Are you going to be @ Pollstar?  This is not the year to miss as the keynote speaker is marketing guru and Aspen Live alum Seth Godin

Also, I’ll be moderating the “Nurturing Mid-Level Festivals” panel at 11am on Thursday, February 7th. Please join us as we explore how these festivals have competed and thrived while others have faltered.

 

 

COMPARISON ADS

February 2, 2010

Happy New Year!  At some point I will write a Newsletter (which also appears on my Facebook page, etc) on why I haven’t been writing newsletters recently…but not now.  Today I want to rip-off some more business’s  advertising ideas.

Have you seen the Allstate Insurance TV spots where they compare their competitor’s prices to Allstate’s?  We could do the same type of ads comparing money a consumer spends on a video game…or trip to the movies that one thinks is so inexpensive…or going out to dinner, etc, to going to a live event or purchasing music.  The comparisons don’t and shouldn’t be limited to a financial message, since our ticket prices aren’t exactly cheap…and we all have seen what younger consumers think the value of recorded music should be.

There probably isn’t a person alive today that doesn’t mark important times or periods in their lives…good or bad, with a song or piece of music.  Many of remember decades by the type of music prominent at the time… 70’s Rock, 80’s New Wave and Punk, etc.  Do you think the casual gamer has the first game they ever owned…although I am very sentimental to Pong?  But you never forget your first concert.  Now that I’ve taken my 12-year old Gwen to a few, she told me she wants me to take her to as many live shows as I can.  Gwen is now hooked on live music!

Experiment…in your next ad, instead of the same old music video, new single, and frame with the B.S. “call to action”, try comparing going to a Zac Brown Band concert (just an example since I’m a fan and we were talking about him in the office today) to going to a movie.  It’s a no brainer for a consumer after that.  Price is very comparable… Zac is only in town a few times a year at most…it is fun, communal …you can go with friends…you can meet members of the opposite sex, that show will only happen once as no-show is exactly the same…but the movie and theatre aren’t going anywhere…just to name a few. 

Hope to hear from you on the subject.  Let me know what you come up with.  Also, the movie trailer concept is something we all should consider.  More on that in the Aspen Live wrap-up which will be headed your way shortly.

Have a great day!

Jim Lewi

Book To Read

November 20, 2008

It must of been at least a week or more since Bob Lefsetz wrote about Malcolm Gladwell’s (prior Aspen Live Speaker… 2008 dates Dec. 11-13 @ St. Regis, Aspen) new book, “Outliers, The Story of Success”.  Bob talked in his letter about “how he couldn’t put it down.”  He was and is right.  Go pick “Outliers” up today.  It is a great book!  I also believe (haven’t confirmed, but how many Floms who are famous lawyers in NY are there?) there is a whole chapter on our friend Jason Flom’s father, Joe.

I’m in New York this week for the Billboard Touring Conference.  So far in speaking to people attending, the news is not good.  Concert promoters from across North America are saying that sales are down on everything “except slam dunks like AC/DC” (I can’t tell you how many times I heard that exact line on Wednesday).  The news reported the U.S. automaker B.S. as the stock market dipped below 8000.  Michael Moore (prior Aspen Live speaker…2008 dates Dec. 11-13 @ St. Regis, Aspen) is on Larry King right now on my TV giving his solution to Detroit.  He says, give the automakers the money, but make them build what the government tells (hybrid and alternative fuel vehicles, mass transit, etc) them to build, like Roosevelt during WWII (aircraft, tanks, etc).   This is some out of the box economic thinking from a film maker, don’t you think.

We in the live business need to innovate and think more like Michael Moore (will leave the shameless plug out this time).  Since the shit storm seems to be hitting New York and Detroit the hardest at the moment, let’s work on ideas for helping the Detroit Live Entertainment and Branded Live Entertainment businesses.  New York is a lot to take on with a plethora of entertainment options.  Detroit is a better target.

With the doom and gloom hitting Detroit right now, what ideas do you have to help our friends there sell more tickets to more people more often?

BTW, if you are in New York for the Billboard Conference, please come to the Festival Panel at 10:45 am that I’m moderating.  It is a great group of people to ask questions to about big event and festival producing.

Please send me your ideas and talk to you soon…

Jim