Posts Tagged ‘Bono’

GOING ON DEFENSE

November 30, 2009

Just as the labels took-on fans in the music business, it started with a lawsuit in telecom as well.  AT&T sued Verizon for “false claims” believing it was Verizon’s advertising and not AT&T’s service that was hurting the company.  But as a very long time AT&T customer (yes they’ve gone through several name changes in the process) I can tell you that Verizon found a real weakness in their competitor and exploited it.  Verizon’s coverage, service, whatever you want to call it is better than AT&T from my experience.  AT&T needed to go on the defensive with their marketing…a long time ago.  It took till mid-November to get something from them.

Verizon was eating AT&T’s lunch for them.  Check out this for creativity http://www.youtube.com/watch?v=4JgrBtn8XdU&feature=player_embedded.  So AT&T hired Luke Wilson as their spokesperson and finally went on the defensive while at the same time highlighting their network’s strengths.  If you watch NFL football, chances are you have seen these commercials.   

In Live Entertainment, we could go on defense too.  What if we were to create similar ads where stars compare and contrast other forms of entertainment to live?  For example, would you rather play a video game alone in your room, even if you are playing with other gamers over the internet, or would you rather go and sing, scream, dance, eat, drink, and have fun with your friends at a concert?  Bono said something at the Rock and Roll Hall of Fame induction concert on HBO (I wasn’t at the concert) that really said it all…”Rock-n-Roll is Liberation”.  What gamer could put that kind of cherry on top?

Have you seen the ads for California tourism http://www.youtube.com/watch?v=Md69zCJKD1c?  How about the creative radio spots for Vegas?  The fact that our business isn’t investing in itself is a testimony to why we have an attrition problem.  We are competing with entertainment with huge marketing budgets.  We can’t do that.  Yet it’s Live Entertainment that has the amazing communal experiences… and cool stars that have a direct pipeline to fans. 

Let’s start now! It doesn’t have to cost a lot.  It could just be a web/Twitter/blog thing.  Watch how many tickets fly out the door!

Speak with you soon…

Jim

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2 CENTS ON LEFSETZ/CONCERT STUFF

August 7, 2009

The idea of the last LiveWorks Newsletter https://liveworksnews.wordpress.com/2009/08/03/innovation-wins-every-time/ was to point out how innovators like C3, Goldenvoice/AEG Live, Superfly/Ashley Capps/Coran Capshaw, CAA, William Morris, Madison House…and Kevin Lyman have changed the landscape of the U.S. Concert Business through their festival development…and challenges the rest of us to try to live-up to their example.  So when I first saw a few jumping on Kid Rock’s bandwagon to tear Kevin down (in my mind Rock was the only one who should have been dissing and even he admits that he likes Kevin), my blood pressure started rising fast (those of you who know me have seen that before).  But then…Lefsetz http://lefsetz.com/wordpress/ started posting the flood (only way to describe it) of support for Kevin Lyman.

It was heartwarming to see so many bands, managers, agents, promoters, sponsors, fans…everyone say WE LOVE KEVIN… AND THIS IS WHY vs. ARTHUR FOGEL IS A LIAR (which we still saw too much of).  Here are some facts to chew on…

1) The U2 tour is doing very well whether you like their new album or not.  They are an amazing live band, always do groundbreaking production,  and unless you are in the box office counting the drop every-night, you shouldn’t be commenting on other’s ticket sales (unless you are Bob Lefsetz as he is our business’s commentator and conscious…and the reason we have these dialogues in the first place).

2) A new trend the business is seeing, and adapting to as much as possible is seating preferences.  P1 seats continue to sell in this economy.  So do P3’s and beyond.  P2’s not so much.  What you might see in a stadium concert is a show that is 98% sold-out and still has an empty section that looks like it is down-front. Just because the promoter/building/band wants to fill it in, doesn’t mean the show didn’t make money, and most of the capacity sold.  Maybe I’m totally wrong, but if you don’t know for sure, don’t call someone a liar!

3) Like the Festival Producers listed above,Arthur Fogel has changed our industry.  Bono and Madonna think he is the rock star!  He basically owns the top of the box score artists.  If you are talking shit about
Arthur, you are just jealous or pissed!  Me, I would rather do business with him than not. 

4) In case you haven’t noticed over the past couple of days, The Lefsetz Letter has us all talking.  Managers, agents, promoters, lawyers, business managers, label people, sponsors, fans, even rock stars (although I’m not sure if Madonna knows that Bob actually types on a computer and doesn’t write with a pen…but even she is talking about his fishing tackle).  Ok, so he doesn’t always get the facts perfect…but I don’t think that’s the point.  Bob, like the rest of us wants to see change for the positive.  Sometimes he needs to say things in a certain way to piss people off and get them talking (he never told me that but I’m guessing it is the case). 

With the way the world sits right now, our business should be pulling together instead of knocking each other down.  We should be encouraging Kevin Lyman and those like him to continue to innovate and create new vehicles.  It was awesome the way everyone wrote to Bob to tell “Kevin stories”.  We should all encourage and take part in the fun debate that happens as part of the Lefsetz Letter.  We should do the same for anyone who is trying to make a difference!

Hope you have a great weekend…and sell tickets (instead of giving them away)!

Speak with you soon…

Jim