Posts Tagged ‘Boston’

NEED HELP SELLING TICKETS?

March 26, 2013

It isn’t very often that I write you to plug my projects and clients but sometimes the information feels important and should be shared.  With only 70% of your shows selling on average, let’s talk about Goldstar Events.

When many in the live business hear the word Goldstar, they think discounted tickets when their show or event is in trouble.  Yet that isn’t the business Goldstar is in.

The mission the founders (Jim McCarthy, Rich Webster, and Robert Graff) started with nearly 11-years ago remains the same today…GET PEOPLE TO GO OUT MORE.  Although prices are usually lower than full-price to entice members to try something new, 86% of those members are searching a date and city rather than a specific show or venue. Thus your shows are not cannibalized.

This is a fact, from the time I started working with Goldstar in 2011 till today, Goldstar marketing has only helped primary sales for your concerts and shows.  Never has there been one instance that I’m aware of, where there was a negative effect of any kind.

You get the biggest bang working with Goldstar when a) there is time to promote it properly (early is better than later), b) pricing and scaling make sense (please know that doesn’t mean every ticket @ 50%off…using the company’s Scale Power formula you could have seats as low as $5-off), c) You only market to those you get  permission from thus your open rates and numbers you’re reaching are much greater (Goldstar never spams), d) Although currently in 23-markets, you are best served where member penetration is the deepest…Los Angeles/Orange County, San Francisco, New York, Boston, DC, Chicago, San Diego and San Jose.

On average, 30% of the inventory at your shows goes unsold.  That means once you settle the show, any seat not sold is worth $0. Why would you do that when Goldstar can move those tickets for you…increasing your show gross…not to mention ancillaries without doing anything to upset your primary market?

If you have questions, comments, whatever, please send them to me @ jim@liveworksevents.com…and check out http://www.goldstar.com.

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FACE-TO-FACE

April 30, 2009

One of the negative sides of advanced technology is less human interaction.  Every great salesman will tell you that you can’t sell anything over an email.  Things get lost in translation.  Phones are better, but you can’t see the other person’s body language…which can help a lot in building a relationship.  That is what our “Dinner Club” is all about.

It doesn’t matter what business you are in, putting people together causes things to happen.  Ideas are sparked, deals are made and new relationships formed (or old friends reunited).  As attouney Gene Salomon said at our last dinner, “this is really going to catch-on”.  Gene is right as we add Boston to our list of cities hosting dinners. 

Each meeting starts promptly at 7:30 pm and all are asked to please bring cash (and friends) as 40 credit cards are usually not appreciated.  We try and choose locations that are affordable for all. 

LOS ANGELES – LOTERIA GRILL (patio) – 6627 HOLLYWOOD BLVD – LA – (323) 465-2500

NEW YORK – ACME BAR & GRILL – 9 JONES STREET (between Broadway & Lafayette), Greenwich Village – (212) 420 – 1934

ALL OTHER CITIES – Please email me…Boston and Austin locations will be announced soon.

So you can sit at home by yourself and watch your favorite Thursday TV shows or you can come be a part of something fun…that can help your career, and those of your clients and friends.  Just ask anyone that goes to the Aspen Live Conference

Speak with you soon…

Jim

DINNER CLUB REPORT

March 8, 2009

Los Angeles, New York and Denver/Boulder took part in the first Aspen Dinner Club, March 5th.  The feedback has been great…with emails pouring in asking when we are planning the next one (“sorry I missed this one, won’t miss the next”, etc).  Indianapolis is going to a quarterly rotation, while Boston, Austin, Nashville, and “Central Coast of California” will be starting up in April.  This is really exciting!  Our next meeting is Thursday, April 2nd (with the possible exception of Central Coast).  If you would like to be an organizer in your city, please let me know jim@theagencygroupevents.com.

Our group in Los Angeles was a great mix of agents (CAA, Agency Group, WMA), promoters (AEG/Goldenvoice, Live Nation, Nederlander), a lawyer (Gene Salomon), insurance guys (Peter Tempkins & his partner), Internet entrepreneurs (Scott Perry), managers (Nettwerk, Bill Silva), and even a record company (Marc Friedenberg from Interscope).  Other than a crazy restaurant manager who complained to me twice that we “took-up his entire dinning room” (why anyone would complain about something like that in these times is just beyond me), the energy was electric.  Maybe you didn’t come out with a way of doubling your bottom line this year, but I bet you did walk away with two or three new contacts and at least one idea you didn’t have before.  And that’s the concept behind the club.  It will just keep growing.

For those of you who attended our first meeting, please try and bring at least one new member to the next.  Know that dinner club members don’t have to be from the Music or Live Entertainment businesses.  We welcome anyone from any business.  The concept is to network, share ideas, meet new people, innovate, and grow your business.  For example, I met Landon Sorgenstein from AEG.  He is their interactive and new media guru…and he knows his shit.  After asking him a few questions he had me up to speed.  That’s what I’m talking about!

Don’t miss out…join the Aspen Dinner Club.  Our next meeting is Thursday, April 2nd.  For more details, please keep reading our newsletter…and spreading the word.

Also wanted to let you know that our friend Barbara Rose has started-up her own management firm and bringing Natalie Cole on as her first client.  Barbara can be reached at: 

 

Speak with you soon…

Jim

 
Barbara Rose 
BARBARA ROSE ENTERTAINMENT
14320 Ventura Boulevard
Suite 450
Sherman Oaks, CA 91423
phone:  818-981-5600
BR@BarbaraRoseEnt.com

 

DINNER CLUB – THURSDAY

March 3, 2009

Getting people together to talk, sharing ideas and information, innovation, creating change, helping one another, and of course networking is what the Aspen Dinner Club is all about.  The idea is to take the spirit of the Aspen Live Conference to cities across the country on a monthly (depending on where you live) basis.  We will always try and pick places that are centrally located and inexpensive.  Here is what you need to know for this week.

THURSDAY, MARCH 5 @ 7:30 PM

LOS ANGELES – Village Pizzeria – 6363 Yucca Street – Los Angeles, CA 90028 – (323) 790-0793 – Jim Lewi is your organizer in the LA area (310) 385-2800 or jim@theagencygroupevents.com.  Please note that the owner asked us to move to the Hollywood location, not the Hancock Park location originally announced. 

NEW YORK – John’s Pizza – 260 West 44th Street (Times Square area) – New York, NY 10036 – (212) 391-7560 – Gayle Miller is your organizer in the NY area (914) 237-5910 or gayle@zenmediagroup.net.

I did receive interest but need leaders and meeting places in the cities listed below…plus any others interested please hit me back with an email. 

NASHVILLE –

BOSTON –

SAN FRANCISCO –

CHICAGO –

DENVER/BOULDER –

ATLANTA –

TORONTO –

AUSTIN –

INDIANAPOLIS –

Please try and RSVP if you plan on attending or can act as an organizer, but the most important thing is that you are there. 

Talk with you soon…

Jim