Posts Tagged ‘Branded Live Entertainment’

4 PLACES FOR EVENT IDEAS

March 8, 2012

Have you ever seen the movie The Player (great film)?  Tim Robbins plays a movie exec (Griffin Mill) that accidentally kills a struggling screen writer he believes is sending him harassing postcards. 

In a creative meeting, Larry Levy, a competitor of Robbins’ character at the studio played by Peter Gallagher suggests that movies can “write themselves” and ideas can come from anywhere…even newspaper headlines.  Gallagher’s character then asks those sitting around a conference table to start reading headlines from the day’s paper aloud, giving movie premises for each (e.g. Bonnie & Clyde meets Driving Miss Daisy…).  Of course it isn’t as easy as Larry Levy would suggest, and in the end, the studio ends-up paying the $1 million a script Levy said wasn’t neededed…even as a bribe to keep the person who actually did write the post cards from talking (his script was based on Robbins’ character killing the struggling screen writer). Live entertainment and events are different.  You can harvest concepts from what’s right in front of you.  Here are four places to start.

TV – For years, television has brought their act on the road.  Recently we have seen tours from American Idol, So You Think You Can Dance (who should also do a dance camp for fans), and Glee.  Culinary stars Guy Fieri, Anthony Bourdain, and Paula Deen (to name a few) have created real businesses through their live performances. There are even popular attractions in Vegas like the CSI Experience and Price Is Right where guests become part of the shows. And there are still an infinite number of ideas out there.  Just take the shows with the word “War (s)” in them for instance. 

How about Neighborhood Cupcake Wars or Storage Wars Showdown?  You could have a Whale Wars educational tour presented by Greenpeace.  AND if someone doesn’t produce a Project Runway tour for the fashion industry, I’m going to (in fact email me @ jim@liveworksevents.com). 

FILM Spider-Man, Shrek and several of Disney’s movies are on Broadway.  Batman will be coming to an arena near you.  Feld Entertainment has been entertaining girls and their moms for decades with Disney On Ice.  Music peeps (Gregg Perloff and Spencer Churchill) produced Star Wars: In Concert.  So what’s your idea? Maybe Stunts and Gadgets of 007, orCREATURES OF HORROR (highlighting the best movie monsters)?

MAGAZINES/PRINTRolling Stone has had their name attached to college tours for years.  American Express Publishing (Food & Wine Magazine) owns upscale culinary events like the Aspen Food & Wine Classic.  Fortune and Forbes have put their name behind many financial conferences and gatherings (e.g. Fortune’s Most Powerful Women Summit is in its 14th year).  A story in March 5th’s Advertising Age titled “Events businesses are paying off for publishers” shows the profits publishers are making from their Live Entertainment extensions (included Fortune, Time, Newsweek, The Daily Beast, O Magazine, The New Yorker, The New York Times and Vice Media).  Shoot I’ve even developed the Jeep World Outside Festival with Outside Magazine that played 23-cities in 5-weeks. 

Let’s come up with ideas for publications…Men’s Health’s Adventure Days (could promote with Living Social, etc), Vogue Presents “What To Wear”, Cosmopolitan’s Secrets To Relationships, or People Magazines’ Celebrity Photo Gallery.

BRANDSNike does their Run Hit Wonder. Vans own a large piece of the Warped TourHeineken has sponsored many music festivals including their own. Almost every automobile manufacturer has “ride-n-drive” events.  This is Branded Live Entertainment at its best. 

Sears’ Craftsman Tools should start the Ultimate Handyman Show (like a home show hosted by their stars Ty Pennington and Bob Vila)… or based on their rank as the number one seller of exercise equipment, perhaps partner with NBC’s The Biggest Loser for a health expo?  Brands should also go outside their box.  For instance Coke has always put their brand behind sporting events.  Why not Coca-Cola’s Sports Fantasy Camps?

Please share your ideas.  There are plenty of places to mine from.

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THE WEEKEND ROUNDUP

October 18, 2011

Beginning next Monday, the LiveWorks Newsletter will start posting a weekly “Weekend Roundup”.  The idea is to promote your events (successes and lessons learned), on-sales, marketing tools, production tips, best practices, what’s trending, and any other news we can gather from Thursday through Sunday. 

Please send anything worth sharing to jim@liveworksevents.com.  We currently have over 1300 Live and Branded Live Entertainment subscribers (w/even more who read online) that you can reach…with more each week. 

ASPEN HOTEL DEADLINE

There are currently only 5-rooms left in our block at the St. Regis for December’s Aspen Live Conference http://www.aspenlive.com.  Although we’ve been told we can add more rooms to our block, the hotel can only guarantee our conference rates through November 7th.  There are also 14-rooms still available in our block at the Limelight.  Should you need a room, please click on the link above for registration and room reservation information.

Don’t forget to email your news!

Jim

ASPEN LIVE 2010

September 27, 2010

Our goal for this year’s Aspen Live Conference (December 9-12) is to really make a difference…innovate and grow our business.  We want this conference to be all about your wants and thus are using Jeff Jarvis’s model from What Would Google Do? to build this year’s program. 

Below are some of the ideas that many of you have already sent in and are in no particular order. 

–          Try developing our own business again

–          More of a “Tech presence” this year…Social Media, Ticket Sales Platforms, etc

–          How do different marketers relate to one another so as to collaborate outside of our industries?

–          Sourcing those who are marketing without even knowing it and taking their ideas/successes and applying to our businesses.

–          Getting buy in on doing things for the right reasons and social benefit which will translate into success on other levels.

–          Making the conference more appealing to younger end talent by lowering cost/admission or creating viral option.

–          Indentifying and analyzing the real issues that will impact our abilities to sustain, expand and compel our business.

–          Attendees:  People who consume our product, such as 

  1. film
  2. television,
  3. concert goers and 
  4. video games producers

–          Expand to include more areas of music people, such as  

  1.  
    1. managers 
    2. label guys 
    3. producers
    4. studio owners 
    5. promoters
    6. venue managers

–        Bring back some of the regulars that haven’t been with us for a few years

 –          Speakers from: 

  1. Doug Fox from Beaver Productions;
  2. Google;
  3. Facebook; 
  4. People that do product placement and sponsorships; 
  5. Derek Sivers;
  6. Someone from old media, i.e. newspaper or magazine that have made a successful transition to internet; 
  7. A Venture Capital person to give feedback on what financial people think is wrong with the music business;
  8. John Bolton of SMG who manages BOK Center. He took it from not even on the map to number to #9 in the USA and #24 in the world based on Pollstar’s tracking of ticket sales

 –          Outside speakers but not if they will lose people over the necessity of paying for them… more people that are inclined to come anyway that have something to say, like Ian Rogers, the Next Big Thing guy, obviously Bob.

 –          Some new blood would be good…each of us could make an effort to get someone new to come the group

 –          Circulate a few, like 2 or 3, main topics in advance to get things moving.

 –          The Agency Group NYC once called “Awkward Lunch” where 5 or 6 totally random people are forced to arrange a time to have a meal together. Perhaps we can do an Awkward Breakfast where you assign 8 very random people into groups to eat their breakfast together at 8am for an hour.

 We are also planning to reach-out to the brand, ad agency, and corporate world as we are now more and more in partnership with them. 

Keep the ideas coming…  We will have the website up soon.

Thanks!

Jim

BURGER KING ADS

April 21, 2010

It is hard to write if you have nothing to say.  That’s why it has been so long since the last LiveWorks Newsletter. 

Today I was again reminded of creative and memorable advertising that we could easily create in Live and Branded Live Entertainment but somehow seem to always fall short.  Well if imitation really is the greatest form of flattery, why not just steal others ideas?

“It’s not that original but it’s super affordable…” is the line at the end of the new Burger King TV commercial for its sausage breakfast sandwich that’s a dead ringer for McDonald’s Sausage McMuffin.  In fact, the ad shows Bk’s character, “The King” breaking into McDonald’s headquarters and stealing the secret recipe for the mega-brand’s Sausage McMuffin with Egg.  Funny, smart, daring.

Will these spots end up selling more breakfast sandwiches for Burger King?  I’m betting yes.  Why, because the marketing message is extremely clear and simple.  We have exactly what they have, for less.  Most fast food consumers are also aware that Burger King’s are usually not as busy as McDonald’s restaurants so if the drive-thru looks crowded @ Mickie D’s, you just go down a few restaurants on fast food row to BK and try their new sausage sandwich. 

Now cut to one of our spots.  Are we selling American Express, the acts new record, Coors Light, one of three pre-sales, or tickets to the show?  Hopefully, none of the above.  If you aren’t creating an experience for your consumers, you will continue to get beat by companies out entertaining the entertainment business.  My friend Mike from Yes Dear Entertainment sent me an article stating that Apple is thinking about entering the ticketing business.  Hopefully they will create an iPod type device or some kind of tech gadget that holds paperless tickets, photos you can take and email to your friends of you at the show and other entertainment apps…just to continue to show us how to do our jobs and improve the guest experience. 

Just look at products like Flip Video.  This is the future and we are somehow missing it.  There are young people ready to change our business and we aren’t embracing them.   Entrepreneurs like Alex White from Next Big SoundBrent Smith from WME was talking with me about him today…about what his company is compiling and how that data is a gold mine for predicting future consumer spending, etc.  Plug in!

I’m more hopeful than ever that we can make a difference.  Of course it starts with a product…but for our shows out this spring and summer, let’s makes sure we spread the right message.  It is about the experience our guests will have if they come to our shows!  It isn’t the new single no one has heard, the sponsor no one cares about, or the promoter of the show… how long you’ve been in business, or anything else.  What’s the show, and how is your guest going to have a great time.  That’s your message!  Go spread the word!

Look forward to hearing from all of you as usual!  It is great to see our subscription list grow so much even when I’m not writing.

Thank you for reading and writing back!

Jim

SEARCH SUCCESS IN TV ADS

February 23, 2010

One ad worth talking about from the 2010 Super Bowl (yes, very late to the party but there’s a point) is Google’s.  The spot is simple, moving, and incredibly creative.  And yet, this ad is probably something the live event industry can afford to produce.  It is after all just a computer screen shot with music (very important…builds through the spot) and a few voiceovers!

Click on the following link…watch and listen.  It is really, really good…and in comparison, the Live Entertainment and Branded Live Entertainment businesses actually have real person-to-person interactions at our events!  http://www.youtube.com/watch?v=nnsSUqgkDwU&feature=pyv&ad=3910813733&kw=google%20tv%20ad

It is always easier to stay with the status quo.  Most feel they won’t lose their jobs saying no, but they certainly could saying yes.  But innovation only comes with experimentationtrial and errorrisk taking.  Just do your own comparison between the Google ad and this http://www.youtube.com/watch?v=jqKcK2MMr2s.  I’m not saying the Ringling ad doesn’t do its job, I’m sure it does.  I am saying we might be seen and heard through the clutter by thinking differently…say like Google.

Let’s try harder… like Avis

Jim

I LOVE FORD

November 18, 2009

Ok so although they’re not currently giving the attention my food and music fest deserves (Even though it was literally made for them), I’m really falling in love with Ford these days.  Through innovation, design, and in most cases, good marketing communications, the company has not only avoided the pitfalls of their two Detroit cousins GM and Chrysler, they just announced a third-quarter profit of nearly $1 billion ($997 million according to their press release).  So here are a few of the important lessons I’ve pulled out of Ford’s transformation.

1) Design and Innovation are key – Have you seen the new Ford Edge or Flex?  How about the Taurus?  The new Taurus is so well designed, so beautiful; you will be asking to drive one the next time you have a chance to rent it instead of asking for a Toyota.  And watch out for the new Fusion Hybrid, as it will be taking market share away from Toyota and Honda as consumers run out of reasons not to buy American. 

2) Separate yourself from the pack – With the exception of the “Cash for Clunkers” program, Ford steered away from advertising that speaks to the recessionary times as many of their competitors including Ad Age’s Marketer of the Year, Hyundai have.  They also didn’t take government bailout money which gave consumers confidence.

3) Have a good spokesperson – If you are going the way of celebrity endorser, pick one that fits your brand.  Mike Rowe fits Ford like a glove…even better than O.J.’s.  Mike is the perfect American “everyman”.  His shows such as “Dirty Jobs” have a need for vehicles like Ford Trucks.  Rowe started out just hawking for that division, but as may have seen from the new ads, he can sell anything with the Ford badge on it.

4) Expand your market – Look around your town and I bet you will notice more Ford’s than you have in the past.  It seems that those who might have purchased a more expensive “prestige” vehicle a few years ago are very happy with Ford’s new products, price points, and value.  Remember that value isn’t just about price.  Ford is delivering a better product at a competitive price point compared with others in the category. 

5) Legacy is important in down times – Consumers are looking to purchase from companies they believe they can trust.  If you have been around for 100-years (unless you are GM), one gets the feeling there is a reason for it.  Their years in business give you a comfort level.  Ford Motor Company has been known since its inception as an innovative, forward thinking company.  Henry Ford made cars affordable for every American, transformed modern-day production with the Model-T assembly line, and through the wood scraps from that factory, founded Kingsford Charcoal.  Where cam we find that kind of innovation in our business?  We have still yet to roll-out paperless ticketing!

6) Market the experience – You might be sick of hearing me say this, but our marketing sucks!  Check-out the new Axe body spray commercials.  You get what the product does for you…NOT how it smells, how much it costs, where it is available…nothing like that. Consumers purchase based on an emotional response.  How are they going to get emotional about hearing an artist’s new single they don’t know, followed by a bunch of quick information about sponsors, pre-sales, sales, locations, who is promoting the show…and of course the famous “call to action”.  It is a new world…for over 20-years now.  It is time we catch-up. 

Full disclosure, I haven’t owned a Ford vehicle for many years. It doesn’t stop me from sitting up to take notice at the great changes they have made…and how easy it would be for those of us in Live and Branded Live Entertainment to follow their lead.  

How about we each come up with 3-new innovations in 2010?

Speak with you soon…

Jim

CLUB PASSPORT UPDATES…

September 20, 2009

It is good to know that all of you are alive and well.  The last LiveWorks Newsletter on Live Nation’s new Passport got a lot of you writing… whether it by email or Facebook.  In that time, I’ve learned a lot.  First from our friends Debbie Speer at Pollstar and Jim Steen from Live Nation who informed me that I had it wrong on the number of venues in each market that are participating.  It is all Live Nation clubs (and some small theatres), not one per city.  Then came the rest…

Going back to the last LiveWorks Newsletter https://liveworksnews.wordpress.com/2009/09/17/livenations-passport/ again, we talked about our conversations at the Aspen Live Conference (this year’s dates are Dec. 10-12 @ the St. Regis, Aspen…please call (310) 385-2800 and ask for Jim for more info) regarding “Season Passes” at clubs to help grow developing artists.  More specifically, the problems agents and managers might have with this concept.  Well, look no further than the Live Nation’s website for your answers. 

For instance, take LA where I live.  The Wiltern Theatre has 28-shows remaining this year according the calendar on their website.  Of those, Club Passports can only be used at three; Billy Squier, Enanitos Verdes, and Moby.  The House of Blues Sunset’s percentage is better.  According to their website, of the 25-shows (excluding Sunday Gospel Brunches) remaining on their schedule, the Club Passport is good for 9.  But before you get too gitty, the “new music” fans will be discovering include Better Than Ezra, Dinosaur Jr., The Sippy Cups (guessing this is either a kid’s group or a new fad from The Hills), and K.C. & The Sunshine Band.  Looks like not too many managers or agents bought into the concept of having the Club Passports competing against their artist’s hard tickets.  I’m not sure what’s going on in the real world, but many of you wrote screaming foul and pointing at Live Nation.  Is it really them?

I’m going to stay out on my limb and continue to say that no matter what, Live Nation’s Club Passport is good for our business.  If it does nothing but generates publicity for Live Nation, that’s still drawing attention to Live Entertainment and Branded Live Entertainment. It still gets a dialogue going about concerts.  How about a few more of you sign-on with Live Nation’s program and see where it gets you?  What are you doing to help after all? 

It is time to innovate…and I for one think we should start with our marketing!  Who is going to have the first TV or Radio spot that looks and sounds like those of “national brands”?  When are we going to see our industry take a serious look at communicating with consumers?  Not talking at them but with them.

Let’s get a movement going!  It can start at our next “Dinner Club”.  The summer is just about officially over now and it is time to get to work.  How about Wednesday, October 7th for our next Dinner Club meetings?  For those who have never been, it is time you came.  Put the date in your calendar and stay tuned for the times and locations in your city (some locations may choose a different date too) or area.  It isn’t so much about dinner as it is drinks and socializing.  Sharing ideas face-to-face.  You know, LIVE!!!

Till then…speak with you soon…

Jim