Posts Tagged ‘Festival’

INNOVATION WINS EVERY TIME!

August 3, 2009

In a recent article in Advertising AgeJack Heff writes  about a new product from SC Johnson that exceeded sales expectations by 400%…in a recession…with a really high price point for what it is…insect repellent.   The Off Clip-On Fan’s suggested retail price is $9…if you can find it as it is sold-out almost everywhere.  But Neff’s article says that Amazon (who does have it in-stock) “is charging $12.89 for a starter kit and $8.49 for refills…”  Can you imagine a fancy bug repellent dispenser selling in this economy while we can’t give our tickets away (it still costs too much to park, eat, drive, get a sitter, etc)???  Someone needs to turn us upside down and shake us!  We need to get the innovators from our business out there innovating!

We have seen what C3, Superfly, Goldenvoice/AEG Live, AC, Coran Capshaw, Kevin Lyman, CAA, and William Morris (among others) have been able to create in the past on the festival front.  It has built new businesses for many of our clients and changed the landscape of the U.S. concert business.  I know that many of you reading this wish you were in business with several if not all of those above.  I do!  So what’s next?  Where is the next Cirque?  How about ice shows?  Remember when they were the rage?  We need a good swift kick in the… innovation!

DINNER CLUB – NY

It seems that most cities are taking August off from Aspen Dinner Club Meetings (if you haven’t been to one yet, you really should go)…but not our die-hard New Yorkers!!!  You don’t have to be in the music or live businesses to come.  You just need to have a brain…and a little cash to chip-in.  Please forward to anyone you think should come.  RSVP is preferred as Gayle Miller has reserved a private room …email @ rockinhorse@mac.com.  Anyway, the information is below.  Have Fun!!!

Stitch was voted the Best Afterwork Bar by CitySearch.com, offers food & drink, & will give us a “happy hour” deal. 

Date:  Wed, Aug 5

Time:  7 pm – 9 pm ish

Location:  Stitch Bar & Lounge

                         247 West 37th Street (between 7th & 8th)

                         (212) 852-4826

 

 

 

                        http://www.stitchnyc.com/

Speak with you soon…

Jim

Advertisements

Hospitality is a Profession, so Leave it to Pros

November 9, 2008

I was talking with a friend on Friday who told me they wanted to start a conference.  I’m not going to say much more than that since I don’t want to give away my friend’s idea.  Anyway, it became apparent that my friend didn’t know much about the hospitality, event, or conference businesses. This friend could be in touble if they move forward without getting help.

 

On Saturday I got an email from my assitant while I worked at CAA, Nicole Provencio.  She’s now at Sketchers Corporate (the shoe company) where her “main job is to book hotels for all trade shows, conferences, and events.  Finding the newest & hottest hotels, getting the best rates, avoiding attrition, etc.”  Sketchers have over 20 annual trade shows alone each year, so they need someone like Nicole…someone with experience.  Sketchers, just like you, must have an experienced person on the other end of the phone or across the table from the hotel, resort, conference center, cruise ship, tour operator, or whoever you are doing business withs’ sales person.  They are certainly experienced and know just what they can and can’t offer.

 

 

 

When Andy Levine from Sixthman told me that there was a difference between doing a big concert or festival and producing a music themed cruise, my ego got the best of me to be honest.  I thought, if I could handle concerts with 200,000 people or manage tours checking 175 people in and out of hotels, tour buses, limos, vans, town cars and airports around the world, I could handle a few thousand drunken music fans and bands on a cruise ship.  I got spanked.  I’m sure Andy laughed.  Nothing takes the place of experience. 

 

 

So you don’t have the money to hire a pro to take care of your hospitality.  Here are some helpful hints from a guy with a few years on the road.  Some are obvious, but always worth being reminded.

 

 

 

·     In this economy disposable income is declining which means fewer will travel.  It is a buyers market.

·     When dealing with group sales at hotels, try to speak with someone as far up the food-chain as possible since anything out of the ordinary you may request will have to be run up the ladder anyway.

·     Try to avoid contracts whenever possible.

·     When booking groups, most hotels will insist on a contract.  The first things you need to look at are dates and numbers.  The word ATTRITION will become very important if you are managing your room blocks.  Try and get dates in your contracts where you are able to drop inventory you were not able to fill.  Obviously the closer to your event dates, the better for you. 

·     Before you start negotiating room rates, get an understanding of the hotels “rack rates” and the region’s high, low, and shoulder seasons.  Good deals can always be had…even in “high season” for a property. 

·     Deposits are another place you can push properties now.  They should be looking at this as more of a partnership these days as you are taking real risk to produce and market the event or whatever you are doing.  You should make your deposits as close to your event date as possible. 

·     Other mines to look for in hotel and hospitality contracts include: Buy-out rates and fees (rates go up on rooms for taking an entire property, resort, cruise ship, etc…this is a common practice at some resorts and cruise lines), baggage handling fees, gratuities, taxes on gratuities, ballroom and conference room charges, phone and data lines, hospitality desks, room drops (having materials or gifts delivered to guest’s rooms), copying and business center charges, and lets not forget parking (I went to a conference once where guests paid $50 per day to park their cars and it wasn’t in New York).

·     Food & Beverage becomes a whole new world and language in hospitality and you won’t believe the prices.  In this case, those airplane crash drills where you put your head between your legs and pray may work best. 

·     Not booking groups but want to save money on travel?  Look at the “Limited Service Hotels” popping up everywhere. 

 

Reality is hospitality is a profession and it pays to hire someone experienced to handle your needs.  Musical artists, their managers and agents go to producers like Andy Levine to do their cruises because he has seen it all.  Sketchers knows to go to Nicole because she booked Aspen Live Conference (Dec. 11-13 @ St. Regis, Aspen…Shameless plug) hotel rooms, transportation, meals, etc, for two years before coming to their company.  My advice, leave hospitality to Andy, Nicole or The Agency Group Events & Entertainment, Ltd. (another shameless plug).

 

As always, would love your comments and input.

 

 

 

Talk to you soon,

 

 

 

Jim