Posts Tagged ‘Gary Vaynerchuk’

CRUSH IT!!!

September 22, 2009

A few weeks ago Bill Maher did a special edition of his HBO show Real Time by pulling away from the program’s usual format and only interviewing two guests.  One of those guests was Bill Moyers.  Moyers, one of the most respected journalists of our time spoke about what is needed from our leaders in Washington (but it applies to everyone), Passion.

As an example of the passion needed today, Bill Moyers brought up John F. Kennedy’s inauguration speech from 1960.  Specifically the lines “Ask not what your country can do for you; ask what you can do for your country.”  Moyers points out that if President Obama asked Americans to do the same today…to sacrifice for their country…he probably wouldn’t see a second term (sad to hear but probably true).  Yet at the same time, it is exactly what is needed.  The President was elected because he gave Americans, and to some degree the world…Hope.  You can do the same in your office.

Many see mixing passion with business as unprofessional.  It is misunderstood.  I bet Jim Cramer was seen as crazy by “the establishment” on Wall Street before he got his own TV show.  And I have to believe that was the case with my friend Gary Vaynerchuk (and Kramer’s friend too)…who wrote a book about it called Crush It http://crushitbook.com

Crush It calls for readers to cash-in on their passions.  And who would know better than Gary.  He took a small family run business and turned his passion for wine and Business 2.o into what is now VaynerMedia;  a multi-million dollar enterprise that encompasses retail (The Wine Library) in New Jersey, online retail (winelibrary.com), publishing (He has two books @ age 33), and Gary’s widely popular web TV show, Winelibrarytv.com.  He has even added travel to the portfolio with his second cruise, The Crush It Cruise http://www.crushitcruise.com (full disclosure, The Agency Group Events produces this cruise with our partner Mike London).  Where are the Gary Vaynerchuks of our business?

We saw passion in our heroes…from what is now an almost forgotten business.  People like Bill Graham (anyone within 100′ knew he had passion), Mo & Lenny @ Warner Bros., Frank Barcelona, and of course Ahmet.  Their passions were the acts, fans, and the business of music.  My personal heroes are Abraham Lincoln (honor …and he fought for what he believed in), Bill Graham (devotion to fans and those that play for them), Walt Disney (details in creating the experience for fans) and P.T. Barnum (his ability to communicate with consumers).  All four men had passion and spoke passionately for what they loved.  Today we all seem to be weighed down by the quarterly numbers of every other mature, consolidated industry.  Yet for most of you, the numbers have nothing to do with why you got into this business. 

It is time for all of you to stand-up and become the JFK’s of your offices!  What we all need right now are leaders we can believe in.  Ones that inspire us to do great things (JFK wanted to put a man on the moon)…so we will want to sacrifice…be part of something bigger than ourselves.  Bill Moyers is a great man and he has inspired me.  Bill reminded me of the things we can do when given hope…when we are part of a “Great Group”…when we are pushed to succeed vs. torn down.  Bill, Bill, and Gary reminded me to Crush It. 

Speak with you soon…

Jim

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This Is A Bull Market!

October 28, 2008

We have all read of great military victories where outnumbered forces win over far superior armies.  The Battle of Guagamela where Alexander and a force of 50,000 (or less) beat back over 200,000 Persians or Julius Caesar’s victory at Alesia, where his Roman army of 30,000-60,000 defeated over 300,000 Gallic tribes.  You see these same kind of remarkable results every day on sports fields and conference rooms around the world.   Teams, athletes, businesses that should easily win on paper are beat by those with inferior resources, skills, size, etc.  They do it through the will to win (among other things).  This is the attitude we are taking through our current economic downturn and we suggest you do the same.  It may be ugly on Wall Street, but in the Entertainment and Branded Live Entertainment businesses, it is a Bull Market!!!

Going to work everyday worrying about the economy is not going to make it better.  In no way am I suggesting you forget about it, in fact just the opposite.  Look at the recession as an opportunity to serve fans, talent, partners, brands, etc.  Find new ways to reach and talk with your consumers…start a dialogue…build or re-build a community.  Put the audience first.  Here are some suggestions (some may be painful) on how to win in our Bull Market.

1) Spend more time working on fewer projects. With the number of shows, festivals, and attractions we are putting through our markets, there is no way to do a great job on all of them so it becomes a numbers game.  Stop that shit.  If you don’t believe…don’t have passion, let it go to your competitor or same it for another time.

2) Marketing is not buying ads and putting shows on-sale! There are event and entertainment marketing people out there from Feld to Disney, AEG to Live Nation, who would love the budgets, staff, and tools that their counterparts at companies like GM and Unilever have to work with.  Take on fewer shows and maybe those budgets and tools will exist.

3) Spend time with your team thinking about price points. Consumer value is the name of the game here.  How many times have you put together a small focus group even within your own office to talk about how much a ticket or hot dog should cost?

4) Leadership is key to winning! Whether the CEO of a big company or President of “Me Inc.” you need to lead by example.  Show the world you aren’t scared and have a plan to move everyone forward.

5) Now is not the time to cut staff or marketing budgets. They are both easy targets during hard times but ultimately could and will have negative effects on the long-term heath of your business.  Cutting staff is bad for morale both inside and outside the company.  As for marketing budgets, any business that either increased or kept their marketing spend level during the recession of the early ’90’s came out ahead of their competitors when things got good again.

6) Look at winners for inspiration. Target’s numbers are down, Wal-marts are up.  Follow the leader when developing and or marketing your next event.

Yes, you can read “The Secret”, pray, or call Mom and Dad for advice (I do all the time).   They all may work for you.   For me, I think about the fact that everyone needs an escape from their daily lives.  Live entertainment can bring that to them like no other medium.  It is something you share with those around you…a moment in time that can’t be captured.  The other day, win guru Gary Vaynerchuk passed on a big money speaking gig because it conflicted with a NY Jets home game.  When I asked him why, he said something like “he could always make that money back but could never take back those Jets snaps”.

This is a Bull Market!!!

Talk with you soon…

Jim