Posts Tagged ‘Live Nation’s Passport’

CLUB PASSPORT UPDATES…

September 20, 2009

It is good to know that all of you are alive and well.  The last LiveWorks Newsletter on Live Nation’s new Passport got a lot of you writing… whether it by email or Facebook.  In that time, I’ve learned a lot.  First from our friends Debbie Speer at Pollstar and Jim Steen from Live Nation who informed me that I had it wrong on the number of venues in each market that are participating.  It is all Live Nation clubs (and some small theatres), not one per city.  Then came the rest…

Going back to the last LiveWorks Newsletter https://liveworksnews.wordpress.com/2009/09/17/livenations-passport/ again, we talked about our conversations at the Aspen Live Conference (this year’s dates are Dec. 10-12 @ the St. Regis, Aspen…please call (310) 385-2800 and ask for Jim for more info) regarding “Season Passes” at clubs to help grow developing artists.  More specifically, the problems agents and managers might have with this concept.  Well, look no further than the Live Nation’s website for your answers. 

For instance, take LA where I live.  The Wiltern Theatre has 28-shows remaining this year according the calendar on their website.  Of those, Club Passports can only be used at three; Billy Squier, Enanitos Verdes, and Moby.  The House of Blues Sunset’s percentage is better.  According to their website, of the 25-shows (excluding Sunday Gospel Brunches) remaining on their schedule, the Club Passport is good for 9.  But before you get too gitty, the “new music” fans will be discovering include Better Than Ezra, Dinosaur Jr., The Sippy Cups (guessing this is either a kid’s group or a new fad from The Hills), and K.C. & The Sunshine Band.  Looks like not too many managers or agents bought into the concept of having the Club Passports competing against their artist’s hard tickets.  I’m not sure what’s going on in the real world, but many of you wrote screaming foul and pointing at Live Nation.  Is it really them?

I’m going to stay out on my limb and continue to say that no matter what, Live Nation’s Club Passport is good for our business.  If it does nothing but generates publicity for Live Nation, that’s still drawing attention to Live Entertainment and Branded Live Entertainment. It still gets a dialogue going about concerts.  How about a few more of you sign-on with Live Nation’s program and see where it gets you?  What are you doing to help after all? 

It is time to innovate…and I for one think we should start with our marketing!  Who is going to have the first TV or Radio spot that looks and sounds like those of “national brands”?  When are we going to see our industry take a serious look at communicating with consumers?  Not talking at them but with them.

Let’s get a movement going!  It can start at our next “Dinner Club”.  The summer is just about officially over now and it is time to get to work.  How about Wednesday, October 7th for our next Dinner Club meetings?  For those who have never been, it is time you came.  Put the date in your calendar and stay tuned for the times and locations in your city (some locations may choose a different date too) or area.  It isn’t so much about dinner as it is drinks and socializing.  Sharing ideas face-to-face.  You know, LIVE!!!

Till then…speak with you soon…

Jim

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LIVENATION’S PASSPORT…& ASPEN

September 17, 2009

For those of you who read Lefsetz, you may remember a few years ago when he wrote about our discussions at the Aspen Live Conference regarding a Season’s Pass to rock clubs.  In fact, Don Strasburg from AEG in Denver actually tried the idea out with a limited number of passes at the Fox Theatre in Boulder, CO (Bob wrote about that too).  The passes sold-out as soon as Don’s team put them up on the club’s website.  In Aspen, the big questions were “what will the agents and managers say…and how do those tickets count towards the show gross.”  Those were the exact reasons why Don only sold a limited number of passes at the Fox.  He didn’t want to make things messy but wanted to try the experiment for us. 

So, now Live Nation is doing it in their smaller rooms.  $49.99 gets you into all shows to Live Nation clubs (it will be limited to one club in each market) from now through the end of the year (roughly 3-months).  This fee does not include parking according to what I’ve read on Pollstar Online.  Obviously, someone spoke with someone before pulling the trigger on this…but there is a lot of screaming going on right now.  Me, I think even if Live Nation did it for the most selfish reasons imaginable, it is good for our business…and great for Live Nation!

Here is my case.

  1. The program will hopefully fill the clubs which is good for the acts and LN
  2. LN said that when they went into the ticketing business they would share data with the artists…This could be a great way for artists to reach out to fans too
  3. Hopefully the price point turns someone onto live music that might not otherwise (for the price of going to the movies a few times, I can see 4 of my favorite bands)
  4. It is the fourth quarter…everyone could use a bump (no not that kind)
  5. The program is only 3-months…so a good test period without giving the store away
  6. LN says that the Passports are competing with hard ticket sales but I bet there is a way around that for artists that will sell-out quickly…I believe we call that the pre-sale
  7. The clubs, artists and thus the business are getting a free ride on the press that LN is generating…how are you going to take advantage of that

It will be interesting to see how the business feels when the dust settles, but I’m going to go out on a limb now and say you will all be happy about it…and will start to emulate what Live Nation did.  The “Season’s Pass” is here to stay!  Everyone in Live Entertainment should follow the lead of the amusement parks.  If Disney can figure out a way to make money with it, so can you. 

Aspen Live Room Registration Open

This year’s Aspen Live Conference, December 10-12,  is really about the Live Entertainment Industry getting together.  There will be no official meetings or speakers planned…at least for now.  We will send out more information about the program as we get closer in.  For now what you need to know is that room registration at the St. Regis, Aspen is now open…and we have held very few of them.  If you would like to reserve a room at our conference rate of $260 per night, please follow the information below. 

A personalized Web site for ASPEN LIVE occurring
(December 09, 2009 – December 13, 2009) has been created for you.

Guests can access the site to learn more about the event and to book,
modify, or cancel a reservation from September 17, 2009 to December 16, 2009.

Below you will find the appropriate link for participants to access the site:
Attendee

ASPEN LIVE
http://www.starwoodmeeting.com/StarGroupsWeb/res?id=0909177850&key=263E1

 Guests can also make reservations by calling the Hotel directly at 970-920-3300 or 888-454-9005 and reference that you would like to make a reservation under the Aspen Live Ski Weekend group.

Speak with you soon…

Jim