Posts Tagged ‘Los Angeles’

NEED HELP SELLING TICKETS?

March 26, 2013

It isn’t very often that I write you to plug my projects and clients but sometimes the information feels important and should be shared.  With only 70% of your shows selling on average, let’s talk about Goldstar Events.

When many in the live business hear the word Goldstar, they think discounted tickets when their show or event is in trouble.  Yet that isn’t the business Goldstar is in.

The mission the founders (Jim McCarthy, Rich Webster, and Robert Graff) started with nearly 11-years ago remains the same today…GET PEOPLE TO GO OUT MORE.  Although prices are usually lower than full-price to entice members to try something new, 86% of those members are searching a date and city rather than a specific show or venue. Thus your shows are not cannibalized.

This is a fact, from the time I started working with Goldstar in 2011 till today, Goldstar marketing has only helped primary sales for your concerts and shows.  Never has there been one instance that I’m aware of, where there was a negative effect of any kind.

You get the biggest bang working with Goldstar when a) there is time to promote it properly (early is better than later), b) pricing and scaling make sense (please know that doesn’t mean every ticket @ 50%off…using the company’s Scale Power formula you could have seats as low as $5-off), c) You only market to those you get  permission from thus your open rates and numbers you’re reaching are much greater (Goldstar never spams), d) Although currently in 23-markets, you are best served where member penetration is the deepest…Los Angeles/Orange County, San Francisco, New York, Boston, DC, Chicago, San Diego and San Jose.

On average, 30% of the inventory at your shows goes unsold.  That means once you settle the show, any seat not sold is worth $0. Why would you do that when Goldstar can move those tickets for you…increasing your show gross…not to mention ancillaries without doing anything to upset your primary market?

If you have questions, comments, whatever, please send them to me @ jim@liveworksevents.com…and check out http://www.goldstar.com.

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DINNER CLUB UPDATE

October 6, 2009

Tomorrow, Wednesday, October 7th’s meeting of the Dinner Club in Los Angelesis postponed due to unforseen circumstances…BUT New York is on thanks to Gayle Miller. If you would like to meet up with people from our industry (hopefully other businesses too), get a dialogue going…socialize….share ideas, etc, please don’t miss another chance. 

The Details are:

ASPEN LIVE NYC OCTOBER MEET UP:

Date Weds, OCTOBER 7, 2009

Time7p-9:30p

Where Social Bar – The Loft

795 8th Avenue (b/w 48th & 49th street)

New York, NY 10019

212-459-0643

http://www.socialbarnyc.com

Note No minimum; everyone responsible for their own tab; food & drink available

Subway: A, C, E, N, R, Q, W, 1, 2, 3, 7 trains to Times Square;

N, R, W to 49th & B’way; and

C, E to 50th & 8th

Kindly RSVP to: rockinhorse@mac.com , by Tues, 10/6 2p, if possible.

Sorry I don’t have more.  I did hear from my brother, Mark Kates and Adam Klein, that the first meeting of the Boston Dinner Club went very well.  Hopefully we will see that group grow as well. 

Thanks and I’ll speak with you soon…

Jim

THE STAPLES CENTER / LA LIVE

May 24, 2009

With the exception of how we procured our tickets  (at the very last minute…thank you Lee) to the Taylor Swift show on Friday night, we did everything the way any other paying customer would…but felt like a VIP at the Staples Center / LA Live complex. 

Now I know in the past I’ve said that the Nokia Theatres are “a little too AMC Theater” looking for me, but my families experience was so good at The Staples Center, it took me out of my writing cocoon that I’ve been in for a while (sorry about that everyone).  Let’s start with driving to the venue.  It couldn’t be easier.  If you know me, than you know that after 4-years living in LA (in July… god how time flies), I still don’t know my way around at all.  Now I have a navigation system in my car…a car I’ve had since 2005…but I’m still not exactly sure how to use it.  None of this mattered.   We drove straight from our house in Woodland Hills to The Staples Center. 

The parking garage we pulled into is across the street from the arena on the “LA Live” side and has valet parking.  $25 to valet your car in downtown Los Angeles for an event, that’s pretty good when you consider it cost just as much to park in a shitty lot down the street.  My wife and kids were just blown away by the cleanliness of the garage and escalators (the girls thought the blue lights were really cool), and proficiency of the staff.  We were soon up on the sidewalk where there is a plethora of restaurants, bars and distractions.  Right across the street, the box office to the Staples Center. 

No lines at the box office, I show my I.D. and the polite woman at the window asks me to wait one moment…”sign here please”…and away we go.  There’s an entrance right next to the box office and there were lines at every door since they were using metal detectors.  But the lines moved fast and the staff, very friendly. 

The next thing that impressed me was the men’s room.  As I started to pee, I read a placard on the side of the urinal that talked about how it was an Eco-friendly urinal and each saves 40,000 gallons of water per year.  Boy, makes you feel good to go to the bathroom.  Maybe I should pee more?

I could go on and on about concessions, ushers, security, etc, but lets just say that Lee Zeidman and his crew run a great operation.  When leaving we thought about the big mistake we made…valet parking.  How long would it take us to get our car with a concert letting out at Staples and Nokia at the exact same time???  Well, they have that covered too.  You put your ticket into the machine to pay.  It takes cash or credit.  Once you pay, the machine automatically orders your car and it is sitting in front of you in minutes.  We were back in Woodland Hills in half-an-hour…where the real party began. 

I’ll pay for service like that any day.  I’m sure I’m not the only one.  Congratulations to everyone at The Staples Center for running one great venue.  We could all learn a few lessons from them.

Speak with you soon…and I promise to write about the WMA / Endeavor merger soon.

Jim

p.s. – yes I paid for my tickets.

FACE-TO-FACE

April 30, 2009

One of the negative sides of advanced technology is less human interaction.  Every great salesman will tell you that you can’t sell anything over an email.  Things get lost in translation.  Phones are better, but you can’t see the other person’s body language…which can help a lot in building a relationship.  That is what our “Dinner Club” is all about.

It doesn’t matter what business you are in, putting people together causes things to happen.  Ideas are sparked, deals are made and new relationships formed (or old friends reunited).  As attouney Gene Salomon said at our last dinner, “this is really going to catch-on”.  Gene is right as we add Boston to our list of cities hosting dinners. 

Each meeting starts promptly at 7:30 pm and all are asked to please bring cash (and friends) as 40 credit cards are usually not appreciated.  We try and choose locations that are affordable for all. 

LOS ANGELES – LOTERIA GRILL (patio) – 6627 HOLLYWOOD BLVD – LA – (323) 465-2500

NEW YORK – ACME BAR & GRILL – 9 JONES STREET (between Broadway & Lafayette), Greenwich Village – (212) 420 – 1934

ALL OTHER CITIES – Please email me…Boston and Austin locations will be announced soon.

So you can sit at home by yourself and watch your favorite Thursday TV shows or you can come be a part of something fun…that can help your career, and those of your clients and friends.  Just ask anyone that goes to the Aspen Live Conference

Speak with you soon…

Jim

DEALS ARE GETTING DONE

April 8, 2009

We had another great turnout for this month’s meeting of ” The Aspen Dinner Club” last Thursday in Los Angeles.  I got glowing reports back from NY, Austin, and Indy…and we are talking about adding San Francisco and Boston next month.  You don’t have to be in Live Entertainment or Music to be a part.  All are welcome.  So last Thursday, Gang, Tyre, Ramer, and Brown’s Gene Salomon brought someone from the TV business.

Gene’s friend was from Mark Burnett Productions and his energy was infectious.  We spent the most time talking about how “everyone wants to make deals right now in Hollywood”.  It was an interesting observation.  Although there was “no money”, there was content that needed to be distributed and actors, directors, and so on that needed to be paid.  So some money was better than none.  Deals were being made.  Can’t we do that in our business too?

Live Entertainment suffers from small marketing budgets relative to the entertainment dollars we compete for with the likes of video games and the movie business (# 2 advertiser).  Brands have trouble getting their message heard but have real marketing budgets.  We should be getting deals done just like the TV and movie businesses. 

Although “it’s not about the money, it’s about the money”…it doesn’t always have to be about the money.  It can be about bringing in the money.  Let’s try partnering with corporate America rather than waiting for them to write a check…although I’ll never turn-down money.

Speak with you soon…

Jim

DINNER CLUB REPORT

March 8, 2009

Los Angeles, New York and Denver/Boulder took part in the first Aspen Dinner Club, March 5th.  The feedback has been great…with emails pouring in asking when we are planning the next one (“sorry I missed this one, won’t miss the next”, etc).  Indianapolis is going to a quarterly rotation, while Boston, Austin, Nashville, and “Central Coast of California” will be starting up in April.  This is really exciting!  Our next meeting is Thursday, April 2nd (with the possible exception of Central Coast).  If you would like to be an organizer in your city, please let me know jim@theagencygroupevents.com.

Our group in Los Angeles was a great mix of agents (CAA, Agency Group, WMA), promoters (AEG/Goldenvoice, Live Nation, Nederlander), a lawyer (Gene Salomon), insurance guys (Peter Tempkins & his partner), Internet entrepreneurs (Scott Perry), managers (Nettwerk, Bill Silva), and even a record company (Marc Friedenberg from Interscope).  Other than a crazy restaurant manager who complained to me twice that we “took-up his entire dinning room” (why anyone would complain about something like that in these times is just beyond me), the energy was electric.  Maybe you didn’t come out with a way of doubling your bottom line this year, but I bet you did walk away with two or three new contacts and at least one idea you didn’t have before.  And that’s the concept behind the club.  It will just keep growing.

For those of you who attended our first meeting, please try and bring at least one new member to the next.  Know that dinner club members don’t have to be from the Music or Live Entertainment businesses.  We welcome anyone from any business.  The concept is to network, share ideas, meet new people, innovate, and grow your business.  For example, I met Landon Sorgenstein from AEG.  He is their interactive and new media guru…and he knows his shit.  After asking him a few questions he had me up to speed.  That’s what I’m talking about!

Don’t miss out…join the Aspen Dinner Club.  Our next meeting is Thursday, April 2nd.  For more details, please keep reading our newsletter…and spreading the word.

Also wanted to let you know that our friend Barbara Rose has started-up her own management firm and bringing Natalie Cole on as her first client.  Barbara can be reached at: 

 

Speak with you soon…

Jim

 
Barbara Rose 
BARBARA ROSE ENTERTAINMENT
14320 Ventura Boulevard
Suite 450
Sherman Oaks, CA 91423
phone:  818-981-5600
BR@BarbaraRoseEnt.com

 

DINNER CLUB – THURSDAY

March 3, 2009

Getting people together to talk, sharing ideas and information, innovation, creating change, helping one another, and of course networking is what the Aspen Dinner Club is all about.  The idea is to take the spirit of the Aspen Live Conference to cities across the country on a monthly (depending on where you live) basis.  We will always try and pick places that are centrally located and inexpensive.  Here is what you need to know for this week.

THURSDAY, MARCH 5 @ 7:30 PM

LOS ANGELES – Village Pizzeria – 6363 Yucca Street – Los Angeles, CA 90028 – (323) 790-0793 – Jim Lewi is your organizer in the LA area (310) 385-2800 or jim@theagencygroupevents.com.  Please note that the owner asked us to move to the Hollywood location, not the Hancock Park location originally announced. 

NEW YORK – John’s Pizza – 260 West 44th Street (Times Square area) – New York, NY 10036 – (212) 391-7560 – Gayle Miller is your organizer in the NY area (914) 237-5910 or gayle@zenmediagroup.net.

I did receive interest but need leaders and meeting places in the cities listed below…plus any others interested please hit me back with an email. 

NASHVILLE –

BOSTON –

SAN FRANCISCO –

CHICAGO –

DENVER/BOULDER –

ATLANTA –

TORONTO –

AUSTIN –

INDIANAPOLIS –

Please try and RSVP if you plan on attending or can act as an organizer, but the most important thing is that you are there. 

Talk with you soon…

Jim