Posts Tagged ‘Metallica’

BUSINESS RELATIONSHIPS THAT WORK

May 4, 2014

The best way to show you what you can accomplish at the Aspen Live Conference in December (11-14) is to share the note below I received over the weekend from Felice Mancini, CEO of The Mr. Holland’s Opus Foundation. http://www.mhopus.org

Hi Jim – thought you’d like to know that as a result of meeting the StubHub folks in Aspen in Dec., this was a result after some follow-up and starting a relationship. In addition to the concert proceeds, we also got a $250K grant from StubHub Foundation. I hope all is well. http://www.hypebot.com/hypebot/2014/05/stubhub-to-promote-emerging-artist-concerts.html Thank you Felice!!!

Added to above, we are excited to announce our first program slotted for December, a very special Q&A with the Co-founder of Q Prime Management (Metallica, Chili Peppers, Black Keys, Muse, Cage the Elephant, Eric Church, Silversun Pickups, etc.) the one-and-only Peter Mensch. Have you ever even seen Peter at a conference before? Now you can be face-to-face in the intimate surroundings of Aspen (special thanks to Marc Reiter)

Today (Sunday, May 4), is your last chance to save $100 on registration for Aspen Live, 2014. Go to http://www.aspenlive.com and save both on your registration and hotel room. If you’ve never attended, reach-out to a few friends who have. They will tell you what I’m telling you now; register your business will thank you for it.

As always, thanks to those that make Aspen Live possible, Bill Young Productions, Goldstar Events, StubHub, TicketFly, the Voice Media Group, and you!

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LIVE NATION’S BLOCKBUSTER DEAL

December 3, 2008

Well I’ll start with a line from Cheech & Chong, “holy sheep shit”!  I can’t believe our LiveWorks Newsletter subscribers got that October recession letter again.  Please know that I have emailed FeedBurner (the Google Company that makes the product that does the sending) about the problem for the third time.  There is no number to call.  I am so sorry.  Please know that I have deleted that “Hooray for the Recession” newsletter out of existence so if the problem persists, at least you won’t be getting that one again.

Since playing Live Nation CEO in the last LiveWorks News, like you on Monday and Tuesday I read a lot about LN’s deal to have Blockbuster act as their exclusive “bricks and mortar” ticketing outlets.  With the vast percentage of ticketing being done online these days, why would Live Nation do this deal?  Well, I’m hoping they are thinking what I’m thinking and it turns out to be a brilliant move.

Don’t you remember the excitement of waiting in line for the Ticketron outlet to open so you could get seats to see your favorite band?  Did you ever camp out so you could be first in line?  Are you old enough to even remember those days?  I think that’s partly what’s going on with this deal.

According to everything I’m reading (I think USA Today was the last so I should probably give them credit), Live Nation’s new ticketing system, along with its vast inventory of shows (they are the largest producer of live entertainment in the world) just got 500 new store fronts they didn’t have to pay for.  Not only does this give great in-store advertising for Live Nation shows; it provides an opportunity to re-create that excitement of waiting for the “box office” to open, creates circumstances for impulse buys from video customers, a chance to up sell a customer on merchandise, CD’s, DVD’s, and more.  All face-to-face.  All live.  It gives Live Nation a human face.

I give Live Nation and Blockbuster a standing ovation for their efforts.  They are trying something new.  Live Nation is selling where their competition is no where to be found (marketing 101). I wish both parties much success in this endeavor.

REASONS WHY YOU SHOULD GO TO THE ASPEN LIVE CONFERENCE THIS YEAR (dec. 11-13 @ st. regis, aspen)

1. We are bringing people together this year to try and help.  That’s why we are waiving our registration fee. And although a week away, it’s not too late to register.

2. You will either make at least one new relationship or reconnect with someone that will be able to help your business immediately.

3. Rooms at the world famous St. Regis, Aspen are only $250 per night through our special rate.  All you need to do is call the hotel and ask for reservations.  Tell them you are with “Aspen Live” and they will give you our rate. (970) 920-3300

4. Flights into Aspen are very reasonable.  Last week someone booked a round trip on United from New York for just over $400.  When we checked Tuesday, you could still get flights from LA for around $400…a week out!!!

5. Meeting topics include: “How will we develop acts tomorrow, and where will the risk capital come from”, “The one thing you could do for me would be to….” (Where promoters tell agents the one thing they wish they would change or do for them…same with every other sector of our business), “What was the last great example of artist development during down economic times”, “Ways to save on the road”, and more.

6. Moderators for the above meetings include: Diarmuid Quinn (COO, Warner Bros. / President, Reprise Records), Marc Reiter (Q Prime Management…Metallica, Chili Peppers, Shania, etc), Bob Lefsetz (The Lefsetz Letter), Nick Light (Sr. VP, Sony Music), Jason Flom (Universal Music Group), Peter Tempkins (Entertainment Insurance God), Amy Morrison (Sr. VP, Marketing, AEG-Live), and more.

7. Aspen is the best conference for getting deals done…period.

8. During non-meeting time, Aspen has the best; skiing and boarding, restaurants, spas, shopping, outdoor activities, and of course people who come to the conference to network with.

9. If I’m hitting you this hard and not even charging, imagine how good the conference must be.

10. Did I mention that we were waiving our normal $1000+ registration fee due to the economy?

Go to http://www.aspenlive.net for more information or call or email me.

Talk to you soon…

Jim

“My Heros Have Always Been”…Promoters?

November 12, 2008

I always loved that song – with the word promoters replaced with the actual lyric cowboys of course.  But the title of this newsletter is true.  There are three giants of the live and branded live entertainment businesses that make up a majority of TAG Events & Entertainment DNA.  They are Walt Disney, Bill Graham, and PT Barnum.

Here is how our three DNA strands come together.  Walt Disney created the ultimate Experiences in everything he did, whether it was the first full-length animated motion picture or the first themed amusement park (although I do believe that there was a park that opened a month before that did nursery rhymes and that kind of stuff).  Concert promoter Bill Graham always remembered that what was most important were the Audience and the Talent, while P.T. Barnum was the best at Communicating the Experiences his Audiences would have at his shows.

Over the past 10-years or more, we in the live business have moved away from these three simple principles of creating amazing, once in a lifetime experiences for audiences, and then properly communicating those experiences to that audience.  Tonight let’s look at Communicating and a few ideas to remind you how easy and fun our jobs can be.

Promotions, and the planning and execution of them are a lost art form.  To start with, we in the live business seem to think that ticket giveaways are the only form of promotion.  Giving away tickets is only a promotion if you can keep a story going on-air.  “The 25th caller wins…” isn’t a promotion because the jock isn’t on-air long enough to make it exciting.  Now, having a station broadcast live while Playboy Playmates give away tickets to an upcoming UFC fight at a Chevy dealership, that is a promotion.  It is amazing that we have the ultimate Experiences and are just not that good at communicating it.

Have you seen the print ads and outdoor that Virgin America has been running lately?  Those ads do a great job of communicating an experience; and they are an airline.  Would you rather fly or go see your favorite team, singer, or family show perform?  Here are a few links for you to decide for yourself. http://images.google.com/imgres?imgurl=http://images.patronmail.com/pmailemailimages/132/116004/photo_1.jpg&imgrefurl=http://jessicamah.com/blog/%3Fp%3D330&h=600&w=500&sz=318&hl=en&start=1&usg=__wJF5Iqc2f1SBk5S2Fr0qur6R9FA=&tbnid=zvI8pH8ILZKhzM:&tbnh=135&tbnw=113&prev=/images%3Fq%3Dvirgin%2BAmerica%2Bads%26gbv%3D2%26hl%3Den

And now this… http://www.oldhandbills.com/images/060807/Bon_Jovi-Goo_Goo_Dolls-Staples_Center.jpg

Certainly not knocking Bon Jovi’s creativity here.  These are the current tools of our trade… :30 second radio & cable TV spots, 1/4 page print ads, email blasts that mostly get ignored, links on websites, flyering cars at the last minute, and all with very little description of what the fan will actually experience because we are too busy making sure we have all the sponsor tags, the right music beds of songs no one has ever heard of, and of course all the promoters names in there because that’s what is really selling the tickets.  There has to be another way.  Start experimenting.  Here are some ideas.

1) Double incentivize the talent or show with commissions on top of what they are already making in guarantees.  You will see the most action from direct to consumer marketing.  If bands can sell more tickets directly to their fans, let them make the ticket markups and commissions instead of you.  Get Talent working for you.

2) Family shows and sports are the only ones that seem to be able to handle group sales with any success.  The rest of us should take some lessons.  Start by assigning one person in your office as lead and come-up with a group sales strategy.  Look at pricing and models of the groups sales at buildings, sports and family shows and off you go.

3) Try media partners.  The idea of spreading shows across different stations, papers, magazines, etc, is just diluting your message in many cases.  2009 should be the end of the “Neutral Show” unless your show can sell no matter what.  By focusing on fewer media outlets, you should get a lot more bang out of it.

4) Use the economy for your promotions.  For instance, the average price for a gallon of gas in America is now down to $2.30 (not in LA).  If we can see a direct relationship between ticket sales and the price of gas, let’s promote that in a big way…while we still can.

5) Ringling shouldn’t be the only ones to do a “Circus Walk”.  It drives me crazy.  The animals have to get from the train to the gig somehow but PT Barnum turned it into an event in every city.   It still makes news everywhere.  Invent your own circus walk.

6) Guinness Book of World Records stunts get the media out every time.

7) Out hustle/work/promote your competitors.  I was watching a special on TV about Will Smith (the making of something) and they showed him goofing with the cameras.  He said the most interesting thing.  Something like, “you know why I win? Because while you are out partying, I’m working, while you are sleeping, I’m working, while you are watching TV, I’m working…”  Maybe take a lesson from Will.

Before we close, I also wanted to point out something from one of my previous posts, “Drop Your Prices Already”.  It was brought to my attention that artists like Metallica are back with a new album and tour.  Tickets are priced at $59.50, very reasonable.  AC/DC’s current tour is also scaled very sensibly.  As sports ticket sales fall-off in all but the largest cities, you in the sports community should be thinking about price as well.

Talk to you soon,

Jim