Posts Tagged ‘Nic Adler’


November 4, 2013

Do you read? I do…a lot.  Not fiction (which I should)…mostly business, marketing, social media (also known as marketing), and biographies. Two of this year’s standouts are Sleepless in Hollywood: Tales From the New Abnormal in the Movie Business” by movie producer Lynda Obst and Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainmentby Professor of Business Administration at the Harvard Business School, Anita Elberse.

The big news here is that both Anita Elberse and Lynda Obst will be guests at this year’s Aspen Live Conference, December 12-15, 2013 at the St. Regis, Aspen.

If you till haven’t registered (hard to imagine), it isn’t too late.  We have 26 spots remaining, but believe based on the above they will go fast.  Register TODAY at  Follow us on Twitter: @AspenLive, and Facebook:…and me on Twitter: @jimlewi and Facebook:

The above books should be required reading for anyone in the music and live entertainment businesses.  In fact, please go to Amazon (or your local book store) and buy them today.  Blockbusters: and Sleepless:

Below is the latest Aspen Live 2013 Conference Schedule.  Please know that all are subject to change and probably will (just where meetings sit and what they are called…plus one or two more surprises).

Stay tuned, more announcements to come soon.

Wednesday, December 11, 2013

7:00 pm             Annual Peter Tempkins Chow-Down @ Hickory House (optional) – Please contact Peter Tempkins @

Late Night                      St. Regis, Lobby Bar

Thursday, December 12, 2013

12:00 pm                       On-Mountain Get Together (Sundeck Restaurant-Aspen Mtn; Ullrhof Restaurant – Snowmass)

 4:00 pm-5:00 pm                        Cocktails With An Icon, Hosted By Dan Steinberg, Featuring Alex Hodges

Please feel free to grab a cocktail and unwind after a long day on the slopes as                                         we dive into the amazing career of an Icon.

 5:15 pm-6:15 pm            Jim McCarthy from Goldstar on “Selling Out” your shows

6:30 pm-7:30 pm            Q&A with Movie Producer and Author of “Sleepless in Hollywood, Tales of the New Abnormal in    the Movie Business”, Lynda Obst

                                    St. Regis – Maroon Bells

7:45pm-9:00pm              Voice Media Group Welcomes you to Aspen w/ The Opening Billiards Party @ Aspen Billiards and Eric’s Bar

Late Night                      St. Regis, Lobby Bar

Friday, December 13, 2013

12:00 pm                       On-Mountain Get Together (Sundeck Restaurant-Aspen Mtn; Ullrhof Restaurant – Snowmass)

4:15 pm-5:30 pm            Q&A with Harvard Business School Professor and Author of “Blockbusters: Hit Makers, Risk-takers and the Big Business of Entertainment”, Anita Elberse, Presented by Goldstar

5:45 pm-6:30 pm            TBA

St. Regis – Maroon Bells

7:30pm-9:30pm              Cocktail Party @ Belly-Up hosted by Michael Goldberg & Belly-Up Staff

Late Night                      St. Regis, Lobby Bar

Saturday, December 14, 2013

Cooking Aspen         An optional fun hands on cooking class, food and wine pairings, and more.  Please RSVP to

4:00 pm-5:00 pm            5 Things the Music Business Can Learn From Amazon, Presented by Ticketfly

5:15 pm-6:15 pm                        How Live Content Producers and YOU Can Partner and Make Money with                                   StubHub. 

6:30 pm-7:00 pm                        Aspen Integrated – Part III Hosted by Nic Adler

                                    St. Regis, Maroon Bells


7:45 pm- ?                     Closing Dinner (optional) Restaurant TBA…please RSVP to Jamie Loeb @                         

Late Night                      Limelight Hotel Bar

Special Thanks To: Access Pass & Design, Adler Integrated, Bill Young Productions, Goldstar Events, Stubhub, Ticketfly and Voice Media Group and You for making such an exciting program possible.




October 24, 2013

Really why write when Seth does it so much better. Easier just to copy and share. A must read below.

In case you didn’t know, Seth was our guest speaker at Aspen Live in 2004.  Over the last 17-years, we have also welcomed the likes of Malcolm Gladwell (Journalist Researcher), Michael Moore (Film maker), Al Ries (Marketer and first to use the word Branding), Sergio Zyman (first ever CMO, came up with the title while at Coke where one of his claims to fame was “New Coke”), Jon Spoelstra (one of the leading sports marketers and author of Marketing Outrageously), The Innocence Project (CEO + a man who served 17-years for a crime he didn’t commit), Tim Bronsan (VP, Business for Major League Baseball), Steve Martin (President, The Agency Group, NA), Marc Gobe (Leading Packaging expert and author of Emotional Branding), Michael Rapino (CEO, Live Nation), Ian Rogers (now CEO, Beats Music), Chris Sacca (Google, now tech investor), Nic Adler (Owner, The Roxy and CEO, Adler Integrated), Dede Gordon (Leading Trend Researcher), Irving Azoff (CEO, Azoff Music Management), Bob Lefsetz (The Lefsetz Letter), and the list goes on.

Don’t be left in the dark.  Aspen Live 2013 dates are December 12-15 at the St. Regis, Aspen.  Register today at  See you then…again, please read below.

When free collides with powerful

One of the lessons that Microsoft taught Apple and Google is that ubiquity can be incredibly profitable.

By changing file formats, Microsoft forces every person in an organization to upgrade Word to the current state, because one of the reasons to use Word is that everyone else uses it. This isn’t often true for products in the real world–cars and whiskey and apartment buildings inevitably gain variation, whereas software tools are pushed toward a common standard–a new form of monopoly.

The strategy at Microsoft was always to put in power user enhancements, though, so that the power user (the weird one, the one on the edge, the one choosing to care) would hear about the upgrade and insist that everyone else on her team would upgrade as well.

Free, though, turbocharges the movement toward ubiquity at the same time it sabotages the power user. When the ‘upgrade’ is free, when the new version requires everyone to upgrade and is free as well, that’s sort of irresistible. The problem is that free destroys markets even faster than monopoly does, because it’s incredibly difficult for competitors without the other income streams to find a reason to compete.

And so, the new version of Pages from Apple is widely reviled by those that want a powerful tool. And the new version of Keynote, a program I use eight hours a day, is on the same path. It has the same one-way path for data structure (the new version forces all old users to upgrade if they want to collaborate) but it abandons a focus on professionals. Features and the goal of building for a craftsman are exchanged for the cross-platform ease and gimcracks that will please a crowd happy enough with free.

There are few deadends in the software business. When a platform gets dumb, the power users push for someone else to come along and make a better one. And when the monopolist gets greedy (as every dominant word processor vendor has) then the people who care take a leap and move to another tool.

In the meantime, the users who made the platform work in the first place spend a lot of time cursing the darkness that used to be light. Too often, power tools in software turn into entertainment platforms instead. There’s more money in it.

August 29, 2013

Nathan Tweets

It didn’t take long for our friend and former Ticketmaster CEO Nathan Hubbard to land back another gig as he takes over Commerce for Twitter.

Nathan has a very interesting pedigree.  He is a musician who played in the band Rockwell Church that toured and recorded 5 albums; is a graduate of Princeton as well as Stanford Business School; ran Music Today for Coran Capshaw; took over ticketing and digital initiatives at Live Nation after they acquired Music Today; and following the merger of Live Nation and Ticketmaster, Nathan moved over to run the company. Most importantly, Nathan is an Aspen Live alumnus.  We feel that has a lot to do with his success.

Nathan told Bloomberg’s Jon Erlichman “We’re going to go to people who have stuff to sell and help them sell it to Twitter more effectively,”

Aspen Live Update

TONIGHT, Thursday, August 29th at 9:30pm there is an Aspen Live meet-up at Trader Vic’s in Beverly Hills (in the Beverly Hilton) to celebrate Steiny and Jason’s LA Visit (Dan Steinberg from Square Peg Concerts and Jason Zink of Sherpa Concerts).

Whether an Aspen Live Alumni or just curious, come hang with a great group of people from the live entertainment business.  If you have any questions, please email me at

As for this year’s event, our dates are December 12-15 at the St. Regis, Aspen.  Register now and save money  Please know we are a little over half way to sell-out.  Please don’t wait till it is too late.


Aspen Live Alumni and owner of the Roxy, Adler Integrated, Sunset Strip Music Festival and more…Nic Adler and his wife Allison celebrated a new member of their family, a baby boy named Cassius (hope I spelled that right). Please make sure to congratulate them.

Another alumni and VP of Venue Relations for Goldstar Events, Wendi Lebow and her husband Peter welcomed a baby girl, Bianca to their clan.  Please reach out to see pictures.

If you have news you want included in the LiveWorks Newsletter, please forward to

Make sure you are following on Twitter, Facebook, and LinkedIn.





Aspen FB:

Have a great holiday weekend!






October 17, 2012

We have a new Aspen “family member”.  He’s the king of streaming, Hank Neuberger and he’s speaking in Aspen.  Check this out.

You won’t just love the Aspen Live Conference (December 13-16) because it has been around for 16-years.  You won’t just love the people, atmosphere, meetings, social events, speakers, and more.  You will love being part of this family of ours.

16-years of doing business together, hearing from some of the greatest minds of our time, and most importantly, each of us having Aspen in common.  That’s what’s made this event so special for all these years. You could think about it another way, half our group doesn’t ski or board.  They actually come to meet people, talk about ideas and bring a fresh approach to the New Year.  But we learned early on, what’s most important is the hang. 

2012 promises more of the same.  If you have anything to do with the music space, or touch music in anyway, register today @   You won’t regret it.  Use a “life-line” and call a friend that’s attended.  They will tell you the same.

So here’s some of the dirt.  Scott Tobias and the Voice Media Group are bringing back the Aspen Billiards party.  Something we have all missed for years is now scheduled for Friday, December 14th @ Aspen Billiards and Eric’s Bar from 7:30 – 9:30pm. 

Adler Integrated Media will be working the full-court press on their “Aspen Integrated” day Saturday, December 15th, and will start the meeting portion of the event Thursday, December 13th with “Inside The Agent’s Studio”, the guest… The Agency Group’s North American President, Steve Martin… the moderator, Square Peg Concert’s Dan Steinberg.

This year, we have the guy who not only invented online ticketing; he has had second chance with the dice with Ticketfly, who now has over 500 clients and a whole bunch of new funding.  We will hear from Ticketfly’s CEO, Andrew Dreskin

For those of you who come in Wednesday, there is the annual Peter Tempkins hosted dinner @ Hickory House (our Vegan family members may want to bring a snack), Thursday, December 13th after our meetings, our town host Michael Goldberg and his staff at the Belly Up will be throwing down from 7-9PM. 

And believe it or not, there’s more to be announced soon so stay tuned.

Hope to see in Aspen!





January 6, 2012

Happy New Year!  Thought a good first newsletter for 2012 would be lessons I learned at the Aspen Live Conference in December.  Everything, as always comes down to marketing.  Thanks to all our guests, speakers and moderators for sharing. Special thanks to Scott Tobias from Village Voice Media, Nathan Hubbard at Ticketmaster, and Nic Adler from the Roxy and Sunset Strip Music Festival for providing much of the content below.   

  • Tickets are selling much closer to a show’s play date.  How do we change this? 
  • We need to go where the fans are (Facebook, Twitter, Chat Rooms, and even malls)…then listen…and respond.
  • Mobile – This segment will continue to double (at least) each year. 
  • Be Transparent – Even giants like Ticketmaster are seeing that conversion from click-to-sale is much higher.
  • At the same time, “all-in” or “one-price” ticketing is the future (e.g. Anaheim Ducks went “all-in” and saw a 56% increase in sales)
  • Be Authentic – And don’t try to appeal to everyone.
  • Facebook is your friend.  Test and measure your returns. 
  • Cooperation vs. Competition (supporting the community).
  • Bots are getting a vast majority of the good seats in the first few minutes of an on-sale. This isn’t good for anyone but scalpers.
  • On average, 30% of inventory goes unsold.
  • Ticketing Insurance…think travel insurance.  What happens if a fan buys a ticket then finds out they can’t make it?  This is very smart.
  • Build Bridges Not Walls – This goes along with cooperation, transparency, listening…well everything. 
  • Bricks-n-Mortar – Ticketmaster sold a lot of tickets @ Wal-Mart.  Look what Apple did for retail…and retail did for Apple.
  • Leverage Data –Know who your fans are, what they like, where they shop…info is the way to win. 
  • ROI…Return On Energy – Return on energy is what Nic Adler from the Roxy uses to measure the efforts his team puts into their social media campaigns. 
  • Embrace New Technology – This doesn’t mean to jump-in without a plan.

There was plenty more you can find out from any of the Aspen attendees.  Next December we will video tape our sessions for those that can’t make it…but you should find a way to make it.   


November 14, 2011

Last week I attended Billboard’s Touring Conference (thanks Ray Waddell).  Here are some observations that may help you. 

Mother Hubbard– As I started my opening remarks moderating the Tour and Production Manager panel I looked down to see Barbara Hubbard with one of her students wearing her usual smile.  At 84, Barbara has more energy and passion than most kids just out of school.  Barbara doesn’t just work in the concert business, she teaches it at New Mexico State. She can get anyone from our business on the phone and although promotes in a tertiary market (at best), manages to bring in acts as big as the Stones. If Mother Hubbard doesn’t inspire you, nothing and no one will.  Just follow her example.  Passion is the key.

The Brooklyn Bowl – In the early 90’s, one of the great music scenes in New York City was happening downtown at The Wetlands Preserve. As owner Pete Shapiro points out, “it had terrible sight lines”…yet the audience didn’t seem to mind.  It is hard to think of a “jam band” from that era that didn’t play the club.  At the same time, pin-pointing one thing that made it so popular is next to impossible.  There was a beautiful wooden bar (facing away from the stage), artists were encouraged to play 2-sets versus one, and the basement was a great hang (no stage in sight).  Ultimately it had to be the owners as they created the experience for the artists and audience. So it shouldn’t be a surprise that the big buzz venue in New York is The Brooklyn Bowl, another Pete Shapiro room

The venue is open 7-days a week with a 600-cap concert venue, 16-lanes of bowling, and serves food to guests through a partnership with Blue Ribbon Restaurants. They are very aggressive with social media and use it as part of the experience.  On the Club panel, moderated by Dan Steinberg of Square Peg Concerts (best moderator I’ve ever witnessed…one tweet from the audience suggested that after watching Dan, compared the other panels to “sitting jury duty”), Pete explained how they are able to facilitate last-minute shows (e.g. act plays club…then weather forces a cancellation in the next city…so they just add a show the following night @ Brooklyn Bowl) by announcing them on Twitter.  It benefits everyone and has created a community.  Communities, Tribes (as Seth Godin would say), Friends, Connections, whatever you want to call it, we all want to belong.

 Nic Adler– Also appearing on Billboard’s Club panel was The Roxy’s owner, Nic Adler.  Nic also subscribes to the overall experience and has used his personal brand (vegan, music lover, etc) to bring young people back to The Sunset Strip.  Nearly 18,000 follow Nic on Twitter while The Roxy is closing in on 100,000 followers! 

Another piece to Nic’s (and partners) puzzle for bringing the strip back to the center of LA music culture is The Sunset Strip Music Festival  It will celebrate its fifth year next August…and I will be attending for sure.  How about you?

Tour & Production Managers– With experience comes knowledge and wisdom, and the Tour and Production Manager panel had plenty of both.  Here are a few things I picked-up from moderating.

a)    No matter who signs our checks, it is about the fans and this should never be forgotten.  Remember who the real customer is.

b)    Whether we like it or not, catering is one of the most important elements to a show.  Honestly it sets the tone.  So the next time you are thinking about a comment like “Corn Flakes are good enough for my kids, they are good enough for the crew”, remember the crew and artists are your guests.  Putting them in a bad mood to save a few hundred dollars (or thousand for that matter) isn’t worth it. 

c)     Everyone wants to win!  There shouldn’t be sides (e.g. promoter, band, crew, venue, etc)…we should be pulling for each other.

d)    Make large directional signs to toilets, stage, dressing rooms, catering and production offices prior to the crew’s arrival.  Also have any keys needed for the day handy.

e)    All gates and entrances needed for load-in should be unlocked prior to the crew/act’s arrival and should remain open till you see the last truck/bus depart.

f)      Please have the venue’s Wi-Fi on when buses arrive and stay-up until the last vehicle has left the parking lot.

g)    Runners should know the local area well…and have a positive attitude.

h)    Create a laminated phone list with all important cell and land line numbers for your show and give it to everyone to put on their lanyards.  This will make everyone’s job easier.

i)       If your show is not going to make money, go to the act for a reduction rather than trying to save at the show.  The crew, and more importantly fans should not be punished for lack of ticket sales.  Cutting staff, security, catering and local crew could help a promoter/venue’s bottom line in the short term…but how much and is it worth it?

Next is Aspen Live!  We are less than a month away and have been able to open-up more rooms at the Limelight Hotel to accommodate guests as we have nearly doubled our numbers from 2010.  Our dates are December 8-11 and you can still register for only $225.  Find out more @