Posts Tagged ‘Promoters’

ASPEN LIVE 2010

September 27, 2010

Our goal for this year’s Aspen Live Conference (December 9-12) is to really make a difference…innovate and grow our business.  We want this conference to be all about your wants and thus are using Jeff Jarvis’s model from What Would Google Do? to build this year’s program. 

Below are some of the ideas that many of you have already sent in and are in no particular order. 

–          Try developing our own business again

–          More of a “Tech presence” this year…Social Media, Ticket Sales Platforms, etc

–          How do different marketers relate to one another so as to collaborate outside of our industries?

–          Sourcing those who are marketing without even knowing it and taking their ideas/successes and applying to our businesses.

–          Getting buy in on doing things for the right reasons and social benefit which will translate into success on other levels.

–          Making the conference more appealing to younger end talent by lowering cost/admission or creating viral option.

–          Indentifying and analyzing the real issues that will impact our abilities to sustain, expand and compel our business.

–          Attendees:  People who consume our product, such as 

  1. film
  2. television,
  3. concert goers and 
  4. video games producers

–          Expand to include more areas of music people, such as  

  1.  
    1. managers 
    2. label guys 
    3. producers
    4. studio owners 
    5. promoters
    6. venue managers

–        Bring back some of the regulars that haven’t been with us for a few years

 –          Speakers from: 

  1. Doug Fox from Beaver Productions;
  2. Google;
  3. Facebook; 
  4. People that do product placement and sponsorships; 
  5. Derek Sivers;
  6. Someone from old media, i.e. newspaper or magazine that have made a successful transition to internet; 
  7. A Venture Capital person to give feedback on what financial people think is wrong with the music business;
  8. John Bolton of SMG who manages BOK Center. He took it from not even on the map to number to #9 in the USA and #24 in the world based on Pollstar’s tracking of ticket sales

 –          Outside speakers but not if they will lose people over the necessity of paying for them… more people that are inclined to come anyway that have something to say, like Ian Rogers, the Next Big Thing guy, obviously Bob.

 –          Some new blood would be good…each of us could make an effort to get someone new to come the group

 –          Circulate a few, like 2 or 3, main topics in advance to get things moving.

 –          The Agency Group NYC once called “Awkward Lunch” where 5 or 6 totally random people are forced to arrange a time to have a meal together. Perhaps we can do an Awkward Breakfast where you assign 8 very random people into groups to eat their breakfast together at 8am for an hour.

 We are also planning to reach-out to the brand, ad agency, and corporate world as we are now more and more in partnership with them. 

Keep the ideas coming…  We will have the website up soon.

Thanks!

Jim

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2 CENTS ON LEFSETZ/CONCERT STUFF

August 7, 2009

The idea of the last LiveWorks Newsletter https://liveworksnews.wordpress.com/2009/08/03/innovation-wins-every-time/ was to point out how innovators like C3, Goldenvoice/AEG Live, Superfly/Ashley Capps/Coran Capshaw, CAA, William Morris, Madison House…and Kevin Lyman have changed the landscape of the U.S. Concert Business through their festival development…and challenges the rest of us to try to live-up to their example.  So when I first saw a few jumping on Kid Rock’s bandwagon to tear Kevin down (in my mind Rock was the only one who should have been dissing and even he admits that he likes Kevin), my blood pressure started rising fast (those of you who know me have seen that before).  But then…Lefsetz http://lefsetz.com/wordpress/ started posting the flood (only way to describe it) of support for Kevin Lyman.

It was heartwarming to see so many bands, managers, agents, promoters, sponsors, fans…everyone say WE LOVE KEVIN… AND THIS IS WHY vs. ARTHUR FOGEL IS A LIAR (which we still saw too much of).  Here are some facts to chew on…

1) The U2 tour is doing very well whether you like their new album or not.  They are an amazing live band, always do groundbreaking production,  and unless you are in the box office counting the drop every-night, you shouldn’t be commenting on other’s ticket sales (unless you are Bob Lefsetz as he is our business’s commentator and conscious…and the reason we have these dialogues in the first place).

2) A new trend the business is seeing, and adapting to as much as possible is seating preferences.  P1 seats continue to sell in this economy.  So do P3’s and beyond.  P2’s not so much.  What you might see in a stadium concert is a show that is 98% sold-out and still has an empty section that looks like it is down-front. Just because the promoter/building/band wants to fill it in, doesn’t mean the show didn’t make money, and most of the capacity sold.  Maybe I’m totally wrong, but if you don’t know for sure, don’t call someone a liar!

3) Like the Festival Producers listed above,Arthur Fogel has changed our industry.  Bono and Madonna think he is the rock star!  He basically owns the top of the box score artists.  If you are talking shit about
Arthur, you are just jealous or pissed!  Me, I would rather do business with him than not. 

4) In case you haven’t noticed over the past couple of days, The Lefsetz Letter has us all talking.  Managers, agents, promoters, lawyers, business managers, label people, sponsors, fans, even rock stars (although I’m not sure if Madonna knows that Bob actually types on a computer and doesn’t write with a pen…but even she is talking about his fishing tackle).  Ok, so he doesn’t always get the facts perfect…but I don’t think that’s the point.  Bob, like the rest of us wants to see change for the positive.  Sometimes he needs to say things in a certain way to piss people off and get them talking (he never told me that but I’m guessing it is the case). 

With the way the world sits right now, our business should be pulling together instead of knocking each other down.  We should be encouraging Kevin Lyman and those like him to continue to innovate and create new vehicles.  It was awesome the way everyone wrote to Bob to tell “Kevin stories”.  We should all encourage and take part in the fun debate that happens as part of the Lefsetz Letter.  We should do the same for anyone who is trying to make a difference!

Hope you have a great weekend…and sell tickets (instead of giving them away)!

Speak with you soon…

Jim

DINNER CLUB REPORT

March 8, 2009

Los Angeles, New York and Denver/Boulder took part in the first Aspen Dinner Club, March 5th.  The feedback has been great…with emails pouring in asking when we are planning the next one (“sorry I missed this one, won’t miss the next”, etc).  Indianapolis is going to a quarterly rotation, while Boston, Austin, Nashville, and “Central Coast of California” will be starting up in April.  This is really exciting!  Our next meeting is Thursday, April 2nd (with the possible exception of Central Coast).  If you would like to be an organizer in your city, please let me know jim@theagencygroupevents.com.

Our group in Los Angeles was a great mix of agents (CAA, Agency Group, WMA), promoters (AEG/Goldenvoice, Live Nation, Nederlander), a lawyer (Gene Salomon), insurance guys (Peter Tempkins & his partner), Internet entrepreneurs (Scott Perry), managers (Nettwerk, Bill Silva), and even a record company (Marc Friedenberg from Interscope).  Other than a crazy restaurant manager who complained to me twice that we “took-up his entire dinning room” (why anyone would complain about something like that in these times is just beyond me), the energy was electric.  Maybe you didn’t come out with a way of doubling your bottom line this year, but I bet you did walk away with two or three new contacts and at least one idea you didn’t have before.  And that’s the concept behind the club.  It will just keep growing.

For those of you who attended our first meeting, please try and bring at least one new member to the next.  Know that dinner club members don’t have to be from the Music or Live Entertainment businesses.  We welcome anyone from any business.  The concept is to network, share ideas, meet new people, innovate, and grow your business.  For example, I met Landon Sorgenstein from AEG.  He is their interactive and new media guru…and he knows his shit.  After asking him a few questions he had me up to speed.  That’s what I’m talking about!

Don’t miss out…join the Aspen Dinner Club.  Our next meeting is Thursday, April 2nd.  For more details, please keep reading our newsletter…and spreading the word.

Also wanted to let you know that our friend Barbara Rose has started-up her own management firm and bringing Natalie Cole on as her first client.  Barbara can be reached at: 

 

Speak with you soon…

Jim

 
Barbara Rose 
BARBARA ROSE ENTERTAINMENT
14320 Ventura Boulevard
Suite 450
Sherman Oaks, CA 91423
phone:  818-981-5600
BR@BarbaraRoseEnt.com

 

THE PRICE OF ADMISSION

December 15, 2008

Sorry it has been a while since the last LiveWorks Newsletter.  To make sure subscribers didn’t receive another old newsletter from our FeedBurner account (for those of you not familiar, our feed system for newsletter subscribers sends out old posts whenever I don’t write for more than a day), I deactivated our system while away and will continue to do so whenever I don’t post for more than one day until we figure out how to fix the problem or import our subscriber list to another subscription feed service.  If you have tried to subscribe to the LiveWorks Newsletter in the past and it wouldn’t work, please try again by clicking on the following link  Subscribe to LiveWorks Newsletter by Email.  Once you subscribe you will receive a verification email.  You must respond to this email in order to start receiving the newsletter.

As many readers may know, since last Tuesday I’ve been in Aspen, Colorado, hosting the 14th Annual Aspen Live Conference.  Although we covered many topics in our eight-plus hours of meetings and debate, the most important message to come out for me was… BRING THE PRICE FOR ADMISSION DOWN AND THE EXPERIENCE UP!

In past newsletters I’ve talked about early concert experiences at the Saratoga Performing Arts Center or SPAC.  My friends and I went to almost every concert each summer because the venue was so special to us, and we could afford to go.  In Aspen last week, Don Strasburg broke-it-down to an even simpler formula of “opposite sex + friends + cool place to hang out + affordable experience = crowded venue” (I’m paraphrasing here so please excuse me Don if I didn’t get it right).  When Don said that, I realized that some things will never change (as much as they change), and Don’s theory had merit.  After all, when we were young, we didn’t go to see Loverboy, REO and others at SPAC because they were our favorite bands, we went because it was $7 for a lawn seat and we knew that the experience at the venue would be great.  So Jay Scavo brought up the concept of a venue season pass to help develop artists.

Season passes are nothing new to the live entertainment business.  Amusement parks, sports teams, recreational areas (such as ski mountains and beaches), and performing arts centers have had season passes for decades, so why can’t you?  Yes there are hurdles to overcome such as artist compensation for season pass holder’s tickets and the potential for no-shows from those tickets… but there is simply nothing that can’t be negotiated when the deal is put together.

Don Strasburg tried an experiment for our group.  He made-up four season passes to the Fox Theater in Boulder, CO and put them on-sale on the club’s website for $400 per pass.  With no advertising, no email blasts, and only a post on The Fox’s website, Don’s four season passes sold-out in less than an hour.  Sell enough of these and you have a very healthy business going.  If season pass holders want to go to a show that is sure to sell-out or at least do well, they will need to put in their orders by a certain deadline or their tickets will be released for general sale.  Difficult, yes…impossible, no way.

Do you have a season pass for your shows?  How about a low-priced “starter rate”?  If not, it might be time to start thinking about ways to compensate everyone and show fans real value.  Two-for -ones, discounted tickets, and the like only devalue your show’s brand, but the venues, promoters, and more.  Create a season pass, discounts and loyalty programs, or simply lower the price of admission and watch your numbers go up.

Talk with you soon…

Jim