Posts Tagged ‘Rolling Stones’

LIVE INDUSTRY’S RACE TO THE BOTTOM

February 12, 2013

Thank you to Pollstar and the North American Concert Promoter’s Association for bringing Seth Godin (BTW, there is a great article on connecting with customers in the February issue of Entrepreneur Magazine) in to deliver the keynote for this year’s Pollstar Live Conference.  Here are some of my takeaways. 

  •      We are on a race to the bottom. Seth tells the story of meeting Bill Graham while he was promoting a Rolling Stones tour.  At the time, tickets were $50 and Seth asked Bill why not charge $100 since he could get it.  Bill agreed he would probably get it but thought it was important to leave money in the market since he would be promoting other shows during the year.  In 2013, we are looking for the one event we can get music fans to attend rather than trying to get them to discover artists and buy tickets to more shows.  A race to the bottom.
  •      Opportunity. We all need to be looking for it.
  •      Build Assets.  Your assets don’t have to be real estate; they can be anything…especially a mailing list…where you received permission to speak with consumers. 
  •      Look for the Ridiculous.  You want to standout from the noise.  The more ridiculous, the better.  Give people something to talk about. 
  •     Connecting.  It seems today we are all looking for ways to measure our money and time investments in social media.  Seth pointed out that social is just another weapon in a marketer’s arsenal.  One the Grateful  Dead employed for years to help foster community.  You need to find the best place for your voice.  For instance, Seth made a conscious decision to stay off Facebook and Twitter (his Twitter feeds you his blog) and use his blog as his voice to the world.  Remember, connecting is ultimately about the exchange of ideas.  If you are having a one-way conversation, that can’t happen. 
  •     Believe in what you are making.  So many times we find ourselves competing rather than truly believing in what we are doing.   
  •     Build Slowly.  Probably the hardest for us to do in this environment and yet we must.  Things that start fast end just as quickly. 

Certainly the panels I attended (including the one I moderated) could not hold a candle to Seth’s presentation.  Perhaps something to work on for 2014…along with the Concert Industry Awards.  Please make it a seated affair like the Golden Globes.  Let guests eat and drink and start the awards as desert is served. 

 

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TOP 6 MUSIC EVENT PRODUCERS

March 20, 2012

Below are my picks for the top music “event” producers in the U.S. What do you think?

4 Fini/Kevin Lyman – Kevin and company have built multiple touring brands including WARPED, Country Throwdown and Mayhem by staying true to each events vision.  Not only are fans…well fans of their shows, so are the artist that play them. 

SuperflyBonnaroo (along w/ AC Entertainment and Red Light Management) put Superfly on the national stage and have since added Outside Lands (w/ Another Planet and Red Light) and new to Brooklyn this May, The Great Googa Mooga (“n amusement park of food and drink).  Each year, you can find something new and different at their events.  Walt Disney called this “plussing”, or making the experience better for no reason other than to surprise and delight the audience.  Do you “plus”?

C3Austin City Limits Festival (ACL) and Lollapalooza has three things in common, 1) they are great events, 2) no parking spots for 75,000 guests per day, and 3) are produced by the three C’s that have always put fans and bands first.  Charlie, Charlie and Charles are also familiar with “plussing” which keeps fans coming back year-after-year.  Being chosen to produce President Obama’s 2008 Inauguration ceremony speaks volumes of their experience and knowhow. 

GoldenvoiceCoachella is America’s Music Festival (at least Rock/Alternative).  It has been booked and produced for years with passion and love by Paul, Skip and their team… in a market (LA/Southern California) that is much harder to sell tickets in than you may think.  It is easy to say now that you knew Coachella would be successful, yet it lost money for the first three years (and probably wouldn’t be around today if it wasn’t for the vision of the AEG Live management team).  Now they have moved to 2-weekends and added a country festival on the same site, Stagecoach (doing well for years). 

Live Nation/Arthur Fogel, Gerry Barad & CoU2, The Rolling Stones, Bowie, Rush… nothing more to say. 

The Messina Group – Louis Messina and his team just keep hitting them out of the park…ball barks.  Kenny Chesney, Taylor Swift, George Strait, and they help-out the Goldenvoice team on Stagecoach in So Cal…those are all well produced shows. 

There are plenty more out there for sure (Jazz Fest, Telluride, High Sierra, Voodoo, moe. Down, country and folk festivals everywhere, etc).  These are my tops, what are yours?