Posts Tagged ‘Taylor Swift’

GODIN ON TWITTER & NOISE

December 21, 2013

Had to cut and past Seth Godin again…please read below.  Kind of exactly what Lefsetz has been saying. How noisy are you?

BTW, stay-tuned to the LiveWorks Newsletter over the holiday break for info from the Aspen Live Conference, 2013.

Noise-tolerant media

Twitter is the noisiest medium in history. Do you actually believe that Taylor Swift has 33,000,000 million (and counting) people eagerly waiting for her next tweet, ready to click on whatever she links to?

In fact, less than one in a thousand people who ‘get’ one of her tweets will click. Most of the 33 million won’t even read it, making the word ‘get’ worthy of quotation marks.

And yet Twitter works just fine at this level. That’s because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. More noise makes it better, not worse. 

Email was wrecked by many marketers for many people, because email isn’t structured for noise. Noise is the enemy. Instant messages, because there is no easy accessible API, isn’t overwhelmed, but it too is noise-intolerant. Texts you don’t want to get are a huge hassle.

The simple rule is that the easier it is to use a medium, the faster it will become noisy, and the noisier it is, the less responsive it is.

You can play at Facebook and Twitter, and make them work. But they will only work if treat them like a cocktail party, as an opportunity to eavesdrop and layer general connection and value and insight. No, it’s not an ideal direct marketing medium. It’s a metropolis.

 

 

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TOP 6 MUSIC EVENT PRODUCERS

March 20, 2012

Below are my picks for the top music “event” producers in the U.S. What do you think?

4 Fini/Kevin Lyman – Kevin and company have built multiple touring brands including WARPED, Country Throwdown and Mayhem by staying true to each events vision.  Not only are fans…well fans of their shows, so are the artist that play them. 

SuperflyBonnaroo (along w/ AC Entertainment and Red Light Management) put Superfly on the national stage and have since added Outside Lands (w/ Another Planet and Red Light) and new to Brooklyn this May, The Great Googa Mooga (“n amusement park of food and drink).  Each year, you can find something new and different at their events.  Walt Disney called this “plussing”, or making the experience better for no reason other than to surprise and delight the audience.  Do you “plus”?

C3Austin City Limits Festival (ACL) and Lollapalooza has three things in common, 1) they are great events, 2) no parking spots for 75,000 guests per day, and 3) are produced by the three C’s that have always put fans and bands first.  Charlie, Charlie and Charles are also familiar with “plussing” which keeps fans coming back year-after-year.  Being chosen to produce President Obama’s 2008 Inauguration ceremony speaks volumes of their experience and knowhow. 

GoldenvoiceCoachella is America’s Music Festival (at least Rock/Alternative).  It has been booked and produced for years with passion and love by Paul, Skip and their team… in a market (LA/Southern California) that is much harder to sell tickets in than you may think.  It is easy to say now that you knew Coachella would be successful, yet it lost money for the first three years (and probably wouldn’t be around today if it wasn’t for the vision of the AEG Live management team).  Now they have moved to 2-weekends and added a country festival on the same site, Stagecoach (doing well for years). 

Live Nation/Arthur Fogel, Gerry Barad & CoU2, The Rolling Stones, Bowie, Rush… nothing more to say. 

The Messina Group – Louis Messina and his team just keep hitting them out of the park…ball barks.  Kenny Chesney, Taylor Swift, George Strait, and they help-out the Goldenvoice team on Stagecoach in So Cal…those are all well produced shows. 

There are plenty more out there for sure (Jazz Fest, Telluride, High Sierra, Voodoo, moe. Down, country and folk festivals everywhere, etc).  These are my tops, what are yours?

 

THE STAPLES CENTER / LA LIVE

May 24, 2009

With the exception of how we procured our tickets  (at the very last minute…thank you Lee) to the Taylor Swift show on Friday night, we did everything the way any other paying customer would…but felt like a VIP at the Staples Center / LA Live complex. 

Now I know in the past I’ve said that the Nokia Theatres are “a little too AMC Theater” looking for me, but my families experience was so good at The Staples Center, it took me out of my writing cocoon that I’ve been in for a while (sorry about that everyone).  Let’s start with driving to the venue.  It couldn’t be easier.  If you know me, than you know that after 4-years living in LA (in July… god how time flies), I still don’t know my way around at all.  Now I have a navigation system in my car…a car I’ve had since 2005…but I’m still not exactly sure how to use it.  None of this mattered.   We drove straight from our house in Woodland Hills to The Staples Center. 

The parking garage we pulled into is across the street from the arena on the “LA Live” side and has valet parking.  $25 to valet your car in downtown Los Angeles for an event, that’s pretty good when you consider it cost just as much to park in a shitty lot down the street.  My wife and kids were just blown away by the cleanliness of the garage and escalators (the girls thought the blue lights were really cool), and proficiency of the staff.  We were soon up on the sidewalk where there is a plethora of restaurants, bars and distractions.  Right across the street, the box office to the Staples Center. 

No lines at the box office, I show my I.D. and the polite woman at the window asks me to wait one moment…”sign here please”…and away we go.  There’s an entrance right next to the box office and there were lines at every door since they were using metal detectors.  But the lines moved fast and the staff, very friendly. 

The next thing that impressed me was the men’s room.  As I started to pee, I read a placard on the side of the urinal that talked about how it was an Eco-friendly urinal and each saves 40,000 gallons of water per year.  Boy, makes you feel good to go to the bathroom.  Maybe I should pee more?

I could go on and on about concessions, ushers, security, etc, but lets just say that Lee Zeidman and his crew run a great operation.  When leaving we thought about the big mistake we made…valet parking.  How long would it take us to get our car with a concert letting out at Staples and Nokia at the exact same time???  Well, they have that covered too.  You put your ticket into the machine to pay.  It takes cash or credit.  Once you pay, the machine automatically orders your car and it is sitting in front of you in minutes.  We were back in Woodland Hills in half-an-hour…where the real party began. 

I’ll pay for service like that any day.  I’m sure I’m not the only one.  Congratulations to everyone at The Staples Center for running one great venue.  We could all learn a few lessons from them.

Speak with you soon…and I promise to write about the WMA / Endeavor merger soon.

Jim

p.s. – yes I paid for my tickets.

NEWS YOU CAN USE

March 25, 2009

Redlight Leaves a Light On

Industry veteran Nick Light has joined Coran Capshaw’s Redlight Management team and will be heading up their touring division.  Nick spent the last bunch of years as VP of Touring and Artist development for Warner Bros.,  before doing a quick layover at Sony as part of the Rick Rubin restructuring.  We are glad it didn’t take long for Nick to resurface. 

Matlins CMO At Live Nation

Old news for sure at this point, but as mentioned as a rumor in one of our newsletters a few months back, Seth Matlins is now officially the Chief Marketing Officer for Live Nation.  Seth comes from CAA where he was one of the leaders of their marketing divsion working with brands such as Coke, eBay, Harley Davidson and Starwood Hotels (that’s probably why Starwood is now the official hotel chain for Live Nation).  Hats off to Live Nation for the effort…and good luck to Seth. 

Layaway For All

Turns out that the ticket layaway plan we’ve discussed a few times in the newsletter that AEG’s festival division is doing for their Stagecoach Country Music Festival is actually being implemented across all of their festivals.  So, fans can buy tickets and “pay as you go” for Coachella, New Orleans Jazz Fest, Mile High, Bumbershoot, and Rothbury festivals.  Nice job!  Innovation is the key to the success and growth of Live Entertainment.

U2’s New Stage

Speaking of innovation, U2 is headed back out this summer…and back into stadiums.  Their rig looks just amazing!!!  http://360.u2.com/  This is innovation…bringing a show to the people.  Say what you want about the band, this is really cool!

How Will We Build New Arena Acts?

You hear this question over and over again…and yet we aren’t paying attention.  Nine Inch Nails, Britney Spears, Justin Timberlake, Nickleback, Greenday, Foo Fighters, Dave Matthews, Pearl Jam, Jonas Brothers, Taylor Swift, Hanna Montana…all play arenas.  Wake-up…keep building. 

Speak with you soon…

Jim