Posts Tagged ‘Ticketfly’

LESSONS FROM AMAZON

January 13, 2014

“We don’t make money when we sell things, we make money when we help customers make purchase decisions.”  That’s a quote credited to Jeff Bezos from the book The Everything Store as well as the presentation Ticketfly’s new Director of Marketing, Kristina Wallender gave at the Aspen Live Conference in December.

Kristina’s talk was titled “4 Things The Music Business Can Learn from Amazon”.  The two points I took away were 1) Obsess Over Customers and 2) Test and Measure.  We can all do a lot more of both.

At the beginning of Kristina’s talk, she asked for a show of hands of attendees who had used Amazon in the past year…almost the entire room raised their hands.  Kristina followed with, “now keep your hands up if you were wowed (not sure of her exact words) by their service”…and nearly everyone kept their hands up.

We all know ways to obsess over our customers, but we don’t…so others do.  Everyone screams about not getting a cut of ‘scalper’s’, “broker’s”, “agency’s”, and secondary market’s lift on tickets instead of asking how we can emulate them.  Talk with your friends with money outside our business and you will find most would rather use their “guys” who know what events they would like, seat locations, parking and VIP packages they prefer, and even hotels they may like instead of going to the primary market where they have no direction and can’t get what they want even if they knew what they wanted.

One thing Kristina challenged those in the room to “test and measure” that got everyone’s blood pressure rising was refundable tickets.  Ask yourself the same question.  Do you believe a refundable ticket would have a positive or negative effect on overall sales of a show?  Whether your answer is yes or no, would you be willing to test and measure results?  Take half the house…or even a much smaller percentage and offer them as refundable tickets.  Kind of like purchasing travel insurance or Ticketmaster’s new product for live entertainment…but the guest doesn’t have to pay.  Take the price out…or offer it as an option.  The airlines (not always the business model you want to follow but roll with me) sell refundable tickets at a higher price.  Try it all.  See what works.

Do you test and measure your marketing efforts?  The joke in our business is “half of our advertising works, we just aren’t sure which half”.  Well that can, must and will change or you will be looking for a new gig.  You should be maximizing ROI, and with “big data”, testing and measuring the results has never been easier.

A few other things you may want to ask Kristina, yourself, team, friends, industry peeps, artists, and most importantly your guests… 1) How can we use in-store, or in our case in-venue messaging to serve the fan better and thus sell more stuff?  2) What are the best ways to target messaging and distribution?  3) How do you include customers and potential customers in the process (poster contests, street teams, online videos, volunteers to collect/ capture guest data etc.)? 4) How would you setup an “Amazon Prime” for live entertainment where members actually pay more for services?

On a personal note, it would not be right to closeout 2013 without mentioning how our friends Sue Mclean and Milt Olin touched our lives.  I know I speak for many of you when I say these two were both great people taken much too young.

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JAMIE LOEB

December 16, 2013

Jamie Loeb, VP Marketing, Nederlander Concerts spoke in an Aspen Live 2013 meeting for only 10-minutes…maybe less.  The impact is still to be measured.

While Jamie was discussing how easy it should be to have artists and promoters working together in the Social Media / Social Marketing space, Anita Elberse, our guest speaker and Professor at the Harvard Business School where she teaches a very popular class on entertainment and sports, asked me who Jamie was…thought she was very smart…would I make an intro?

Of course Anita is right (much more to come on her so stay tuned to upcoming LiveWorks Newsletters). Jamie is one of the best marketers in Live Music and you would and could argue all of Live Entertainment. She “obsesses over customers”, “tests and measures” (more from the Kristina Wallender from TicketFly’s talk on things we can learn from Amazon in upcoming newsletters), and finds ways to sell more tickets each year.  Jamie is always ahead of the curve, and whether we admit to it or not, end up following her lead into adding more and more weapons to our marketing arsenals.

What you may not know about Jamie is all the time and effort (along with others who will be covered in future newsletters) she puts into each year’s Aspen Live Conference.  We would be remorseful to not thank Jamie for all the organizing, input, and love she adds each year…and pays to attend on top.

Thank you very much Jamie!  You are certainly in our 1%’s club.

Want to know more about Jamie, Aspen Live 2014 and more, stay-tuned for upcoming Aspen Updates.

INFLUENCES…ASPEN IN DECEMBER

November 4, 2013

Do you read? I do…a lot.  Not fiction (which I should)…mostly business, marketing, social media (also known as marketing), and biographies. Two of this year’s standouts are Sleepless in Hollywood: Tales From the New Abnormal in the Movie Business” by movie producer Lynda Obst and Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainmentby Professor of Business Administration at the Harvard Business School, Anita Elberse.

The big news here is that both Anita Elberse and Lynda Obst will be guests at this year’s Aspen Live Conference, December 12-15, 2013 at the St. Regis, Aspen.

If you till haven’t registered (hard to imagine), it isn’t too late.  We have 26 spots remaining, but believe based on the above they will go fast.  Register TODAY at http://www.aspenlive.com.  Follow us on Twitter: @AspenLive, and Facebook: https://www.facebook.com/aspenlive…and me on Twitter: @jimlewi and Facebook: https://www.facebook.com/jim.lewi?fref=ts.

The above books should be required reading for anyone in the music and live entertainment businesses.  In fact, please go to Amazon (or your local book store) and buy them today.  Blockbusters: http://tinyurl.com/n4qbcrt and Sleepless: http://tinyurl.com/nxw7s46.

Below is the latest Aspen Live 2013 Conference Schedule.  Please know that all are subject to change and probably will (just where meetings sit and what they are called…plus one or two more surprises).

Stay tuned, more announcements to come soon.

Wednesday, December 11, 2013

7:00 pm             Annual Peter Tempkins Chow-Down @ Hickory House (optional) – Please contact Peter Tempkins @ petert@gnw-eg.com

Late Night                      St. Regis, Lobby Bar

Thursday, December 12, 2013

12:00 pm                       On-Mountain Get Together (Sundeck Restaurant-Aspen Mtn; Ullrhof Restaurant – Snowmass)

 4:00 pm-5:00 pm                        Cocktails With An Icon, Hosted By Dan Steinberg, Featuring Alex Hodges

Please feel free to grab a cocktail and unwind after a long day on the slopes as                                         we dive into the amazing career of an Icon.

 5:15 pm-6:15 pm            Jim McCarthy from Goldstar on “Selling Out” your shows

6:30 pm-7:30 pm            Q&A with Movie Producer and Author of “Sleepless in Hollywood, Tales of the New Abnormal in    the Movie Business”, Lynda Obst

                                    St. Regis – Maroon Bells

7:45pm-9:00pm              Voice Media Group Welcomes you to Aspen w/ The Opening Billiards Party @ Aspen Billiards and Eric’s Bar

Late Night                      St. Regis, Lobby Bar

Friday, December 13, 2013

12:00 pm                       On-Mountain Get Together (Sundeck Restaurant-Aspen Mtn; Ullrhof Restaurant – Snowmass)

4:15 pm-5:30 pm            Q&A with Harvard Business School Professor and Author of “Blockbusters: Hit Makers, Risk-takers and the Big Business of Entertainment”, Anita Elberse, Presented by Goldstar

5:45 pm-6:30 pm            TBA

St. Regis – Maroon Bells

7:30pm-9:30pm              Cocktail Party @ Belly-Up hosted by Michael Goldberg & Belly-Up Staff

Late Night                      St. Regis, Lobby Bar

Saturday, December 14, 2013

Cooking Aspen         An optional fun hands on cooking class, food and wine pairings, and more.  Please RSVP to jamie@nederlander.com

4:00 pm-5:00 pm            5 Things the Music Business Can Learn From Amazon, Presented by Ticketfly

5:15 pm-6:15 pm                        How Live Content Producers and YOU Can Partner and Make Money with                                   StubHub. 

6:30 pm-7:00 pm                        Aspen Integrated – Part III Hosted by Nic Adler

                                    St. Regis, Maroon Bells

 

7:45 pm- ?                     Closing Dinner (optional) Restaurant TBA…please RSVP to Jamie Loeb @                                   jamie@nederlander.com

Late Night                      Limelight Hotel Bar

Special Thanks To: Access Pass & Design, Adler Integrated, Bill Young Productions, Goldstar Events, Stubhub, Ticketfly and Voice Media Group and You for making such an exciting program possible.

                                       

ASPEN NEWS

October 17, 2012

We have a new Aspen “family member”.  He’s the king of streaming, Hank Neuberger and he’s speaking in Aspen.  Check this out.  http://www.digitalmusicnews.com/permalink/2012/121015acl

You won’t just love the Aspen Live Conference (December 13-16) because it has been around for 16-years.  You won’t just love the people, atmosphere, meetings, social events, speakers, and more.  You will love being part of this family of ours.

16-years of doing business together, hearing from some of the greatest minds of our time, and most importantly, each of us having Aspen in common.  That’s what’s made this event so special for all these years. You could think about it another way, half our group doesn’t ski or board.  They actually come to meet people, talk about ideas and bring a fresh approach to the New Year.  But we learned early on, what’s most important is the hang. 

2012 promises more of the same.  If you have anything to do with the music space, or touch music in anyway, register today @ http://www.aspenlive.com.   You won’t regret it.  Use a “life-line” and call a friend that’s attended.  They will tell you the same.

So here’s some of the dirt.  Scott Tobias and the Voice Media Group are bringing back the Aspen Billiards party.  Something we have all missed for years is now scheduled for Friday, December 14th @ Aspen Billiards and Eric’s Bar from 7:30 – 9:30pm. 

Adler Integrated Media will be working the full-court press on their “Aspen Integrated” day Saturday, December 15th, and will start the meeting portion of the event Thursday, December 13th with “Inside The Agent’s Studio”, the guest… The Agency Group’s North American President, Steve Martin… the moderator, Square Peg Concert’s Dan Steinberg.

This year, we have the guy who not only invented online ticketing; he has had second chance with the dice with Ticketfly, who now has over 500 clients and a whole bunch of new funding.  We will hear from Ticketfly’s CEO, Andrew Dreskin

For those of you who come in Wednesday, there is the annual Peter Tempkins hosted dinner @ Hickory House (our Vegan family members may want to bring a snack), Thursday, December 13th after our meetings, our town host Michael Goldberg and his staff at the Belly Up will be throwing down from 7-9PM. 

And believe it or not, there’s more to be announced soon so stay tuned.

Hope to see in Aspen!

Jim

 

 

SENSATION

August 8, 2012

Lately, Lefsetz has been writing about EDM (Electronic Dance Music) and how the major concert promoters, specifically Live Nation and AEG have been late to the party.  Recently I stumbled on Sensation, a dance music event making its first appearance in North America October 26 – 27 at the new arena in Brooklyn.  Check out these links. http://www.youtube.com/watch?v=L4Lk7ymHJiA , http://www.youtube.com/watch?v=gYUeLnW-fqc

 Sensation is making its way over from Europe and is being promoted by the Jason Miller and the Live Nation New York office.  It has production elements that rival U2 and the Stones (set pieces, Pyro, lasers, water, etc), has sold-out the Saturday night play and has less than 3000 tickets left for Friday night. Tickets are $150 and $250 (the 2000 $250 VIP tickets for each night are sold-out) and partygoers even have to follow a dress code…all white. The tickets have sold without even announcing a line-up.

 Jason and Live Nation have been actively working in the dance music scene since 2008, set house records at Roseland for 6-consecutive sold-out deadmau5 parties (Jason makes a distinction that these are parties not shows or concerts) and have produced 40-50 EDM parties over the last three years. 

 Jason credits Andrew Dreskin (founder of Ticketfly) for turning him on to the scene (although he had been promoting dance music with the likes of the Chemical Brothers while still a young promoter in Vancouver) and Leon Ramakers of the Netherlands for introducing him to Sensation’s owners ID&T.  Over a long gestation period, Jason and Live Nation’s Perry Lavoisne developed a relationship with ID&T, even traveling to Belgrade to see one of their Sensation parties…eventually landing their two dates in New York. 

 The company sold-out their first EDM arena show with Swedish House Mafia at the Madison Square Garden last December which proved that fans would go to large capacity venues for the experience.   

Sensation isn’t just another dance party though.  Miller says “it is a complete spectacle…that tells a story” as part of the experience.  He believes that this music has “changed his life” and has developed a unique relationship with the audience, going so far as to setup a separate phone line in the office just for EDM parties.  Jason personally calls each fan back that leaves a message and has taken his cues of developing these personal relationships from what the Grateful Dead had been doing for years in the 70’s, 80’s and early 90’s. 

 EDM fans (like Dead Heads before them) are in the know.  Not just in terms of the music and DJ’s but even the best sound systems to use.  Funktion One Sound is something that has impact with partygoers and talent alike and is used to help market the events.   

 

So one thing is for sure, EDM is here to stay, can play large venues at high ticket prices and if you aren’t in the game, it may be time to start brushing up.

 

 

 

 

ASPEN LIVE CONFERENCE 2012

August 1, 2012

The Aspen Live Conference 2012 goes on-sale today at 12pm (Noon) Pacific.  Thanks to Ticketfly, and Bill Young Productions…with help from Access Pass and Design, you can save $100 by booking now.  It is only $150 to register through August 7th

Our schedule is still under construction but you will see from what’s listed on the site we already have a great program lined-up for you. 

There are two host hotels this year, The St. Regis Aspen and Limelight, both with incredible rates. 

Go to http://www.aspenlive.com and register today.

See you in December!