Posts Tagged ‘Twitter’

GODIN ON TWITTER & NOISE

December 21, 2013

Had to cut and past Seth Godin again…please read below.  Kind of exactly what Lefsetz has been saying. How noisy are you?

BTW, stay-tuned to the LiveWorks Newsletter over the holiday break for info from the Aspen Live Conference, 2013.

Noise-tolerant media

Twitter is the noisiest medium in history. Do you actually believe that Taylor Swift has 33,000,000 million (and counting) people eagerly waiting for her next tweet, ready to click on whatever she links to?

In fact, less than one in a thousand people who ‘get’ one of her tweets will click. Most of the 33 million won’t even read it, making the word ‘get’ worthy of quotation marks.

And yet Twitter works just fine at this level. That’s because it immerses the user in waves of media, a stream of ignorable content that people can dip into at will. More noise makes it better, not worse. 

Email was wrecked by many marketers for many people, because email isn’t structured for noise. Noise is the enemy. Instant messages, because there is no easy accessible API, isn’t overwhelmed, but it too is noise-intolerant. Texts you don’t want to get are a huge hassle.

The simple rule is that the easier it is to use a medium, the faster it will become noisy, and the noisier it is, the less responsive it is.

You can play at Facebook and Twitter, and make them work. But they will only work if treat them like a cocktail party, as an opportunity to eavesdrop and layer general connection and value and insight. No, it’s not an ideal direct marketing medium. It’s a metropolis.

 

 

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August 29, 2013

Nathan Tweets

It didn’t take long for our friend and former Ticketmaster CEO Nathan Hubbard to land back another gig as he takes over Commerce for Twitter.

Nathan has a very interesting pedigree.  He is a musician who played in the band Rockwell Church that toured and recorded 5 albums; is a graduate of Princeton as well as Stanford Business School; ran Music Today for Coran Capshaw; took over ticketing and digital initiatives at Live Nation after they acquired Music Today; and following the merger of Live Nation and Ticketmaster, Nathan moved over to run the company. Most importantly, Nathan is an Aspen Live alumnus.  We feel that has a lot to do with his success.

Nathan told Bloomberg’s Jon Erlichman “We’re going to go to people who have stuff to sell and help them sell it to Twitter more effectively,”

Aspen Live Update

TONIGHT, Thursday, August 29th at 9:30pm there is an Aspen Live meet-up at Trader Vic’s in Beverly Hills (in the Beverly Hilton) to celebrate Steiny and Jason’s LA Visit (Dan Steinberg from Square Peg Concerts and Jason Zink of Sherpa Concerts).

Whether an Aspen Live Alumni or just curious, come hang with a great group of people from the live entertainment business.  If you have any questions, please email me at jim@liveworksevents.com.

As for this year’s event, our dates are December 12-15 at the St. Regis, Aspen.  Register now and save money http://www.aspenlive.com.  Please know we are a little over half way to sell-out.  Please don’t wait till it is too late.

Babies

Aspen Live Alumni and owner of the Roxy, Adler Integrated, Sunset Strip Music Festival and more…Nic Adler and his wife Allison celebrated a new member of their family, a baby boy named Cassius (hope I spelled that right). Please make sure to congratulate them.

Another alumni and VP of Venue Relations for Goldstar Events, Wendi Lebow and her husband Peter welcomed a baby girl, Bianca to their clan.  Please reach out to see pictures.

If you have news you want included in the LiveWorks Newsletter, please forward to jim@liveworksevents.com.

Make sure you are following on Twitter, Facebook, and LinkedIn.

Twitter: http://twitter.com/jimlewi

LinkedIn: http://www.linkedin.com/in/jimlewi

Facebook: https://www.facebook.com/jim.lewi

Aspen: http://twitter.com/aspenlive

Aspen FB: https://www.facebook.com/aspenlive

Have a great holiday weekend!

Jim

 

 

 

LESSONS FROM THE ASPEN CONFERENCE

January 7, 2011

This year’s Aspen Live Conference was one of our best yet.  Although I can’t speak for every member of the Aspen Family, below are some bullet points of important items discussed, learned, and debated.  Please comeback with comments and ideas.

  • Overplaying – Because most artists aren’t making their money from record sales and publishing anymore, touring has become a vital part of keeping cash flowing.  The problem discussed; some of us continue to book the same acts in the same markets over and over as we watch their business fall off.  This hurts everyone…fan, promoter, and especially artists.
  • Pricing – It really was the same old debate…ticket prices and ancillary charges are too high for fans…certainly for them to take a chance on discovering something new.  The only answer is for each one of us to take responsibility for and do our best to bring prices down.
  • Posse – This is blowing up in Australia and seems like a good idea.  Instead of just letting your friends know about a show you want to see like you would on Facebook, fans actually get commissions for each ticket that they sell.  Check it out… http://www.posse.com/home/index.  We did debate how that works in terms of credibility (your friend may just be sending you this to make money), but that’s not really how the internet works.  You don’t spam your friends (although many of you do and need to stop)…and fans are passionate about “their acts”.  We should get this going in the U.S. big time!
  • Don Strasburg’s Facebook Campaigns – Most of us can agree that Don Strasburg from AEG Denver is a great, passionate promoter.  He has followers on Facebook…creates cool contests…and the fan feels like they are on the inside because of it.  He is selling tickets, but more importantly building a community to help sell tickets for him.
  • Goldstar vs. Groupon – We were lucky enough to have 2 people from Goldstar attend Aspen this year, including the Co-CEO and founder of the company.  Some concert promoters use Goldstar and some don’t.  Both services are about discounts no doubt. I’ve received some pretty strong responses to Goldstar and whether they are good for the business.  Theatre, Sports, and Family has gotten squarely behind these services because they are selling “remnant inventory”.  Our group pointed out that it is different with most theatre, sports, and family shows since they usually play multiple dates in the same city.

 Currently, Groupon sells tickets at half the retail price and takes 50% of the sale on top, leaving the promoter with a “trickle” of revenue that doesn’t make up much.  As for those guests spending more money on ancillaries, most of my experience has been that “paper” or discounted ticketed guests actually spend less at the shows than the fan that paid full-price.  From everything we heard (and continue to see), you can really work with Goldstar.  They don’t take a 50% commission on the ticket…you can limit the number of tickets you give to them to sell (which works best prior to the on-sale)…and based on what I’ve seen recently, they even sell full-priced tickets (New Cirque show in LA)…so they can make for good marketing partners regardless. http://www.goldstar.com

 The argument to use these services…their members wouldn’t normally buy a ticket for your show.  As stated above, everyone who uses these sites is looking for a deal.  At the same time, some believe that fans will find the cheapest tickets no matter what and that we are selling a ticket at half of what the guest is willing to pay.  What do you think?

  • Customer Service – As the world gets better at customer service, we seem to stay stagnate.  Employees at our shows are not usually well-informed or trained properly.  In many cases this lack of information gives guests the opposite effect as the desired intent by management.  We need to spend more money and time in training everyone who touches the consumer.  When you go to a Disney Theme Park, every cast member can give you directions to anything.  Try asking one of your parking attendants or security people how to get somewhere and see what happens. 
  • Four Square – The jury seems to be out on whether this is a good tool for live entertainment and music or not.  If there was a consensus it was that like everything else in life, using Four Square is a case-by-case.  It may work for some and not others.
  • Filters / One Place To Go – There is still room and a need for filters to spread the word about live shows and music in general.  Fans and potential fans need one place to go (like a Google) where they can find all information.  Marc Geiger and company had this concept long ago with ArtistDirect.  It can suck sometimes to be too far ahead (as Marc and Don seemed to be) of the curve before everyone has caught-up.  Personally, my finger points to the labels here and their need to own the artist’s sites.  Eventually there will be one place to go…currently it seems to be iTunes although you can’t buy tickets…yet.
  • Marketing Materials – Well, if we are going to overplay our talent, let’s at least show them a new look.  Steve Kelly from Bill Young Productions talked about showing (in TV and Web) or talking about (radio and print) the new stage, something amazing the fan will experience, etc, versus the same old – same old.  U2 is doing this with the 360 Tour on their website…and as a fan; I couldn’t wait to see what the stage was going to look like.  We need to look into this much harder.
  • Quality Is A Problem – Again talked about forever, but with the live business now meaning so much to an artist’s livelihood, actually being good is more important than ever.  Everyone agrees there should be fewer releases…but we are talking about actually having fewer artists put out more material.  Remember when your favorite group would release two-albums a year?
  • Facebook Ads Sell Tickets – Almost everyone in Aspen could agree that their most cost-effective, measurable, and fun way to market shows is through Facebook.  Whether it is Facebook, Twitter, MySpace, or whatever, the important thing is to have a conversation versus a monologue with fans.
  • Reward Programs – Reward programs work for airlines, movie theatres, supermarkets, drugstores, theme parks, banks and credit cards, hotels, rental cars, gasoline, retailers of every kind, even pot dispensaries…why are we still not onboard with this?  Start a program today.  You could bring in some of the good people who have just been laid-off that know this stuff…Like Piper Taylor formerly of Live Nation as an example. 
  • Back To Singles Business – Lefsetz pointed out that we are back to a singles business.  Young music consumers are not out getting the full album; they want the song they like or their friends like.  Knowing this is the case, how do we take advantage of this fact? 
  • Jennie from Guerilla Marketing – Many from our group are fans of Jennie from Guerilla Marketing.  One quote was “she really understands the artist”. 
  • Mix Match Music – http://www.mixmatchmusic.com.  This is a fun website that actually serves several purposes…but really it’s about fan engagement and interaction.
  • Mobile Roadie – You want to create a mobile app for your artist, show, whatever… http://mobileroadie.com/  
  • Bandzoogle – Want to build a website for your artist, show, convention, etc, and don’t have a lot of money…not too internet savvy?  My good friend Jon Topper (manager of moe.) turned me onto this site.  If I can build a website with them, anyone can.
  • Search Engine Optimization – Not sure where we ended-up on this subject as there doesn’t seem to be an easy fix.  If a fan types an artist’s name into a search engine, they will most likely find Stub-Hub and sites like it on the top of the list…and I’m not talking about the ads at the top that are put in a different color to show they are ads, I’m talking about the regular searches.  A fan, promoter or ticketing company site is usually a few spots down.  What happens is that some fans that don’t know better will Google phrases like “Rolling Stones Tickets”…see that they are $1000 a piece and turn away.  They never realize that just a few spots down there are tickets for sale at face value.  No answer came out of our meetings, but that doesn’t mean we should drop the issue. 
  • Taylor Swift On-Sales – A question was asked on why Taylor Swift put her shows on-sale for next summer in 2010 (they all sold-out btw).  The answer everyone came up with is that they wanted to strike while the iron is hot.  If they waited, many of Taylor’s fans may fall-off…this way they stay engaged. 
  • Business with Friends – This is really what the Aspen Conference is all about.  It is much easier, smarter and quicker to do business with people who you know, trust and care about than to just serve up your goods to the highest bidder.  In sales they always say that you don’t make money on your first sale…it is about repeat business.  Why would it be different in your business?

 Our dates are set for Aspen Live 2011 so mark your calendars now.  Our dates are December 8-11.  Stay tuned for more information.

Happy New Year!

Jim

GOING ON DEFENSE

November 30, 2009

Just as the labels took-on fans in the music business, it started with a lawsuit in telecom as well.  AT&T sued Verizon for “false claims” believing it was Verizon’s advertising and not AT&T’s service that was hurting the company.  But as a very long time AT&T customer (yes they’ve gone through several name changes in the process) I can tell you that Verizon found a real weakness in their competitor and exploited it.  Verizon’s coverage, service, whatever you want to call it is better than AT&T from my experience.  AT&T needed to go on the defensive with their marketing…a long time ago.  It took till mid-November to get something from them.

Verizon was eating AT&T’s lunch for them.  Check out this for creativity http://www.youtube.com/watch?v=4JgrBtn8XdU&feature=player_embedded.  So AT&T hired Luke Wilson as their spokesperson and finally went on the defensive while at the same time highlighting their network’s strengths.  If you watch NFL football, chances are you have seen these commercials.   

In Live Entertainment, we could go on defense too.  What if we were to create similar ads where stars compare and contrast other forms of entertainment to live?  For example, would you rather play a video game alone in your room, even if you are playing with other gamers over the internet, or would you rather go and sing, scream, dance, eat, drink, and have fun with your friends at a concert?  Bono said something at the Rock and Roll Hall of Fame induction concert on HBO (I wasn’t at the concert) that really said it all…”Rock-n-Roll is Liberation”.  What gamer could put that kind of cherry on top?

Have you seen the ads for California tourism http://www.youtube.com/watch?v=Md69zCJKD1c?  How about the creative radio spots for Vegas?  The fact that our business isn’t investing in itself is a testimony to why we have an attrition problem.  We are competing with entertainment with huge marketing budgets.  We can’t do that.  Yet it’s Live Entertainment that has the amazing communal experiences… and cool stars that have a direct pipeline to fans. 

Let’s start now! It doesn’t have to cost a lot.  It could just be a web/Twitter/blog thing.  Watch how many tickets fly out the door!

Speak with you soon…

Jim

WHY OBAMA’S STIMULUS WILL WORK

April 14, 2009

I only know one person (that I’m aware of) that knows our President personally.  She called me in 2003 and asked if I would contribute to his run for Senate in Illinois.  What got me was what Ann Marie said…  “Barack speaks to our higher angels”.  I don’t know about you, but I had never heard anyone describe a politician in those words before and wrote a check on the spot. 

You have all read articles about those that have dropped everything in their lives to be a part of Team Obama…either during the campaign or now as part of the President’s Cabinet.  When these people are asked why, they always talk about President Obama’s character.  It is this character that will make the President’s stimulus plan work.

Was it a good idea to bailout the banks and Detroit?  Who knows.  The President really didn’t have much of a choice.  If the banks failed, there would be millions of Americans without homes.  That is not the kind of course correction we need right now.  No, his plan will work simply because he is a good man.  In my opinion, President Obama is the honorable person to sit in the Oval Office since Abraham Lincoln.  He wants the best for our Country…for all Americans.  It is this kind of leadership that will help all of us strive to become better people.  The President certainly proves that good guys don’t always finish last.  In fact, they can become leaders of the free world.  So start planning a bright future because there will be one.

Need a place to start, the next Dinner Club social is Thursday, May 7th.  Meeting places and times in each city TBA (btw, there has been a call-out for a Toronto meeting so get on it Canada). 

BTW, you can also find me on Twitter @ http://twitter.com/jimlewi

Speak with you soon…

Jim

LEFSETZ

April 9, 2009

Rumor has it that a major agency spoke about the power of the Lefsetz Letter in one of their staff meetings a while back.  Everyone tells you things like; “I delete every email he sends” or “who has time to read all that”…or even “that ass-hole has no idea what he is talking about”.  Well as the major agency went around the table (no, it wasn’t The Agency Group), they came to the conclusion that “almost everything Bob writes about becomes what the business is discussing the next day.”

Now I should throw out the disclaimer that Lefsetz and I are very good friends (yes, I send him angry notes about some of the stuff he writes too).  But if you ever doubted Bob’s influence, you just needed to see what happened yesterday when Lefsetz decided to start-up a Twitter account.  It was litteraly the biggest news on the whole system!!! 

Bob has been right about so many things the record companies could have done to save themselves, it isn’t even funny.  He told 200 of us at the Aspen Live Conference that the major labels should buy something called Napster, when no one in the room even knew what it was.  Sometimes we don’t appreciate people until they are no longer with us (look at the great artists through the years).  No one agrees with everything Bob Lefsetz says…not even Bob.  But there are many “smart people” out there that still think that Wal-Mart is going into the ticketing business with Bon Jovi because Bob wrote about it in his APRIL 1st letter. 

So the next time you hear someone slagging the Lefsetz Letter, you might want to remind them to not be “Playa Haters”.

Speak with you soon…

Jim