Posts Tagged ‘Value Propostion’


November 4, 2011

Concert and event promoting was once an art and can be again.  The money was second to being part of something bigger than ourselves… that made people happy.  Something important.  From a show’s announcement, to where it played, how it was promoted, marketed and produced, every detail became a new adventure.  Just as the mood and vibe of a recording makes a great record, the experience of the fan, entertainer/artist, crew, and producer make a great event. 

We all must draw the line now.  It is time for innovation…for investment and reflection.  The experience…and as Michael Rapino would frequently say when first taking the reins at Clear Channel Entertainment (now Live Nation), the fan’s “value proposition”, must be strong and obvious.  There is a reason why Cirque Du Soleil currently has seven shows running in Las Vegas alone.  It is about innovation…investment in the creative process…art, production, marketing and design coming together.

Last night I met-up 3-buddies from our business.  We discussed an old friend we have worked with for years.  There was a time when this person genuinely seemed to love the job…working for one of the legends that has since retired.  Now, the best words to describe his adopted work style, ass hole!  He cares not about the art, the fan, the experience…only how much money he can squeeze from each date.  Time to retire dude!!!

The line we all need to draw starts with ourselves.  Look at what you are doing.  If your only motivator is money, go into banking where the real money is.